Every blog post you make can take countless hours of behind-the-scenes effort. With the overwhelming amount of content posted online every day, it takes a strong blog strategy to stand out. An integral part of that strategy is figuring out how often you should be posting content to your blog. Realistically, there is no one-size-fits-all answer. Every blog is different, with its own goals, audience, and niche, all of which should be considered when determining the ideal blogging schedule. That’s why we’ve created this short guide to walk through some of the factors you should consider when building your editorial calendar.
Table of Contents
- 1 How Many Blogs Should I Be Posting Per Month? (Short Answer)
- 2 Blogging Frequency is Dependent on Several Factors
- 3 What are Your Resources for Content Creation?
- 4 How Much Content is Needed to Reach Your Audiences’ Goals?
- 5 How to Find Your Ideal Blogging Frequency
- 6 Other Important Questions to Consider with Blogging Frequency
- 7 Contact The Media Captain for More Information on Content Marketing
How Many Blogs Should I Be Posting Per Month? (Short Answer)
If you’re looking for a quick and straightforward answer, below is the most common monthly blog posting frequency based on popular websites.
- Media Sites: 20-30+ Posts Per Month
- B2B Sites: 2-3 Blog Posts Per Month
- B2C Sites: 3-4 Blog Posts Per Month
- eCommerce Sites: 3-4 Blog Posts Per Month
For most businesses, 2-4 blog posts per month are perfect content. While you might not think a few posts per month is a lot, over time, this adds up. This will be 24 new pieces of content on your site. These new posts will help you rank better for each blog topic, get backlinks, and provide more relevance throughout your site.
Blogging Frequency is Dependent on Several Factors
Suppose you’ve spent any time digging into the thousands of articles published about content marketing strategies. In that case, you know by now that countless factors can affect your content’s success. When it comes to determining the ideal post frequency for your blog, though, a few factors stand out.
First, think about your content marketing goals. What are you hoping to achieve? Is your focus more on growing your readership, generating more engagement, or getting readers into your conversion funnel? Secondly, what kind of resources do you have available? Is it feasible to create new content four, five, or six times a week? Or are you focused on posting a smaller number of high-quality, well-researched pieces? Last, though certainly not least, consider how much content you need to reach your goals. Remember that the central focus of a blog publishing strategy should be the readers. Don’t flood them with unrelated posts to satisfy your arbitrary posting schedule. Don’t force it if you only need to post once or twice a month.
Contact The Media Captain today if you want to create a personalized content marketing plan. Our team of content marketing experts will help develop the perfect editorial schedule to meet your marketing goals.
What are Your Content Marketing Goals?
Without a content marketing strategy and clear goals in mind, most blogs typically end up just throwing content at the wall to see what sticks. So instead, ask yourself: “What am I hoping to accomplish with this online platform?” Are you focused on page views, conversions, long-term returning visitors, or some other metric? Are you trying to push a new product or service, or is the blog itself the product?
To determine how often you should be posting, it’s essential to think in this goal-focused context. For example, suppose your goal is to create a trending piece of content for an upcoming product release. In that case, your blog should be used to deliver supplemental information and generate buzz that can be carried through social media posts. On the other hand, if you’re aiming to add more long-term readers to a travel blog, it is essential to build consistency, making posting more frequently a no-brainer.
Driving Organic Traffic
Blogging regularly is a great way to boost your SEO rankings because it increases the amount of organic traffic you receive. The main benefit to organic traffic is that it builds upon itself. The more page views a website gets, the more it is shared online, causing it to rank higher in search engines, which brings it, in turn, more page views.
Search engines like Google take every indexable page of your website into account. Meaning, if you have enough relevant blog content on your website, you may show up in related searches you weren’t particularly aiming for – this is a good thing! If increasing stats like page views, new visitors, or subscriber count is your goal, increasing organic traffic is crucial.
Building Brand Awareness
Regularly posting high-quality content related to your specific niche is an excellent way to build lasting brand awareness. Producing top-notch content with images and keywords relevant to your industry can significantly impact brand awareness for your business online.
What are Your Resources for Content Creation?
The resources you can commit to high-quality content production are among the most critical factors in how often you should post to your blog. Remember that SEO rankings are built on the quality of the content. The quality will suffer if you don’t have the time, budget, or staff to keep up with your frequency goals. It is always better to focus on the quality of your posts instead of just churning out new content to hit an arbitrary goal. Focus on a posting frequency that matches the time it takes you to produce high-quality pieces. If you post low quality content, it can actually do more harm than good. Google can deem this content as thin content and it can hurt your SEO rankings.
Company Size Can Play a Role in Publishing Schedules
For a small business owner, updating your blog several times a week on top of all your other responsibilities can be one commitment too many, especially if you’re working with a smaller team. It’s naturally much more manageable for large companies to keep to an aggressive publishing schedule. Thankfully, The Media Captain offers marketing strategies for small businesses that can help you compete without sacrificing your time that could be better spent on other vital aspects of your business. We offer a hybrid approach that combines the best of hiring an SEO company and keeping it in house.
How Much Content is Needed to Reach Your Audiences’ Goals?
Remember, your readers want answers, and it’s your job to provide them. As a content marketer, your goal is to address your audiences’ questions or problems through text, infographics, videos, and mixed digital media. The scope of these problems will often determine how much and how often you need to produce content.
It is important to understand the reader’s attention span and their visit frequency. Are they looking for a quick answer? Are they reading your blog on their phone while on their lunch break? Are they in deep research mode and looking to spend the next hour reading everything they need to know on a subject?
For example, a broad topic that might take a book’s worth of writing to explain could be broken down into a series of posts or published as a complete guide. Suppose you’re posting to your blog just to meet your content calendar. In that case, you’re not helping yourself or your audience. Anticipate your target audiences’ behavior and try to match your content publishing to match the format that will best solve their problems.
Consider Your Target Audience
How well do you know your blog’s audience? Knowing why readers are coming to your blog and what answers they’re looking for is critical when determining your posting frequency. For example, do your readers want how-to’s, product guides, and top ten lists? Or are they looking for well-researched thought pieces about your niche? Short guides and how-to articles can be written quickly, while in-depth posts take more time and effort. Keeping quality in mind, deciding what your audience needs from your content will help determine how often you should be posting.
B2B vs. B2C Companies
B2B and B2C companies typically have different goals, strategies, and potential customers. In terms of content marketing, the most significant difference comes from the end goal of each of these models: Business-To-Business companies tend to focus more on long-term engagement, while Business-To-Consumer strategies aim for leads that can quickly convert to sales.
- If you’re blogging for other industry professionals, the articles should typically be more in-depth and thoroughly researched, which could mean updating your blog with only one or two longer posts a month.
- On the other hand, if you’re posting for consumers, your focus should be on creating shorter, more easily digestible pieces that don’t require your audience to have extensive background knowledge about the subject upfront.
Quality vs. Quantity
A high posting frequency is only beneficial if you consistently create high-quality new content for your audience. Finding the right balance for your blog can be challenging, and it can change based on promotions, special events, or other time-sensitive factors. When in doubt, favor quality over quantity every time.
How to Find Your Ideal Blogging Frequency
By now, we’ve hopefully made it clear that there is no “one-size-fits-all” number for the ideal blogging frequency. However, that doesn’t mean there isn’t an answer for your particular business. By examining the factors we’ve already gone over, applying them to your blogging schedule, and tracking your results, it is possible to determine the ideal range of posts you should write within a given timeframe. Keep in mind, though, that while routine and consistency are essential elements of a content marketing strategy, so is flexibility. Make sure you stay adaptable and adjust your content output to match your business plans.
Experimenting with Your Number of Posts
Often, it’s hard to develop a good understanding of what your team is capable of in terms of consistent content creation. Take the time to experiment with different strategies to see what you can sustain over time. Track your metrics and trends during this period using tools like Google Analytics to get a better idea of what kind of schedule draws in the traffic volume needed.
Figuring out a schedule for your blog takes time, effort, and attention to detail, and unfortunately, there’s no shortcut. There is no magic number of posts that will get you exactly the level of engagement or page visitors. Several factors must be considered, and all of them are unique to your business. Just remember that there is no such thing as a perfect one-size-fits-all publishing schedule. Most bloggers change their schedules regularly throughout the year to adapt to product drops, world events, or business changes.
With Any Blog, Quality Content Is King
Don’t get too obsessed with the number of blog posts you’re making – their quality should always be the priority. Google and other search engines don’t just look for repeated keywords to determine their rankings. Modern SEO evaluates the overall quality of each web page or blog post, and pages that are low-quality, spun, keyword-stuffed, or thin content won’t show up on the search results. Consistently releasing quality content will outperform rushing a higher frequency of junk every time.
Blogs Can Fail Due to Stale & Outdated Content
Keeping your content fresh is an essential part of any SEO strategy, but don’t overlook your older content. Accurate, up-to-date information gets factored into search relevancy, so if your blog is full of old, outdated, or incorrect information, it can count against you! Regularly go through your older blog content and update it where necessary. Also, stay on top of industry news and trends to keep your posts on the cutting edge.
Other Important Questions to Consider with Blogging Frequency
Besides the significant factors that determine blogging frequency, content marketers should consider other important aspects of their strategy, such as their content distribution method. Considering your distribution method will provide additional information to help you make even more informed strategic publishing decisions.
How Can You Regularly Create 2-4 New Blog Posts Each Month?
Don’t overwhelm yourself with unrealistic content publishing goals. Rome wasn’t built overnight. Developing a blog strategy takes time. When you plan to create just 2-4 blog posts per month, it makes everything seem more feasible. Below are some quick tips to help you get started posting new content on your website.
- Block out time each month to write. It’s easy for the day to get away from you and prioritize other business initiatives ahead.
- Select your topics and provide high-level bullet points for what you’ll be writing about in advance. This will help you get started more easily.
- Assign due dates based on the blog topics. This will provide more structure to the overall strategy.
- Hire writers or assign team members to create content if you are not good at writing or don’t have the time. You can provide the high-level strategy and have others execute.
How Do You Distribute and Promote Content?
Social media platforms provide an excellent outlet for promoting your content. However, because of the constant flow of information, it’s often necessary to post regularly to stay on your audiences’ timelines and feeds. Determine which social media channels will put you in touch with your target audience and allow you to post new content at a sustainable rate.
Is Your Industry or Niche Fast-Paced?
Particular niches, such as the technology industry, are fast-paced, with new evolutions and ideas popping up almost constantly. If this is the case for your niche, understand that regular and frequent posting may be required to stay on top of industry updates and news. On the other hand, if your industry doesn’t require up-to-the-minute information, you can afford some flexibility with the frequency of your posts.
How Many Posts Have You Already Published?
It is important to audit your current positioning and go through discovery when developing a new marketing and content strategy. Generally speaking, the more significant your depth of existing content, the less often you have to make new blog posts. As long as you keep it updated, your existing content can be used to bring new visitors to your site all the time. For example, if you have 5,000 previous blog posts, you don’t have to worry about constantly pumping out fresh material compared to a brand new site. Even if you’re starting a new website, don’t go overboard generating new content to cover every topic related to your business. That will happen with time. Instead, focus on creating a steady flow of high-quality content that your readers can rely on.
Contact The Media Captain for More Information on Content Marketing
Content marketing can be complex, but you don’t have to create it alone. The Media Captain has been working for years with large and small businesses to achieve their content marketing goals! Our approach is simple on the surface: We figure out where you’re starting from and where you want to get to, then we work with you side-by-side to develop a plan to make it happen. If you’re curious about how content marketing can help your business or want to know more about the ideal blogging frequency for you, contact the experts at The Media Captain today.