Columbus Paid Advertising Experts

Coming up with an online advertising strategy can be overwhelming. There are many different channels to choose from, such as Google, Facebook, Instagram, YouTube and many more. It’s imperative you pick the right places to advertise, otherwise budget and time can be wasted. It’s also important to create compelling advertisements that resonate with your audience. We help our clients determine the best channels based on the products they’re selling or services being offered. Our team has worked with hundreds of businesses and we manage millions in ad spend for clients across many verticals. Creating, implementing and managing advertisements to ensure profitability is what we do best. 


Based on our client roster, below is a breakdown of how ad spend is allocated.

It's important to note that each client will have a different strategy and diversification of ad spend depending on whether it's a B2B, ecommerce or B2C company.


PPC
Social Ads
Shopping Ads
Amazon
Display Retargeting

Core Advertising Services:


 
We help drive instant traffic to our clients websites by setting-up robust PPC campaigns. The primary channels we leverage for pay-per-click advertising are Google followed by Bing. We strategically select the keywords, create advertisements, set-up proper tracking and oversee and manage the campaigns for optimal performance.
We set-up and optimize Google Shopping Feeds for our clients. This enables them to serve Shopping Ads on Google, which prominently highlights the image, price and reviews. We create a strategy how to best organize Google Shopping campaigns based on product types, categories, price point and best sellers (to name a few).
We help businesses come up with a budget for social media advertisements and pick the best channels to leverage for compelling creative. We come up with the creative, pick the targeting, run the ads and track performance.
After someone drops off your website, it's important to continue to keep your brand top of mind. This is where remarketing/retargeting comes into play. We serve display remarketing ads through Google's Display Network, which has access to over 2 million sites across the web. We also tap into the core social channels, such as Facebook, Instagram, YouTube and Twitter (to name a few). Once someone leaves your site, we make sure they continue to get served compelling messaging from your brand.
For retailers, selling on Amazon is an absolute must. We help structure and organize your Amazon account so your products are properly optimized. When we feel confident in your store structure, we run ads on Amazon to help drive instant traffic at a profitable price point.

WHY ONLINE ADVERTISING?  

When someone types in a search term on Google or any other search engine that’s relevant to your industry, online advertisements provide your business with the capability to generate instant leads, sales and awareness for your company. Not only do we set up A vs. B tests with ad copy and display graphics, our development team creates customized landing pages that are optimized with conversion and sales top of mind.

We find the right channels to run online advertisements for your business. We have extensive expertise with Google Adwords, Google and Bing Merchant Center, Bing Ads, Facebook Ads along with many other channels.

[Set-up a consult with our Columbus Online Advertising Experts Company]

  • Learn More About Our Paid Social Strategy HERE
  • Learn More About Our Amazon Marketing Services HERE

Why The Media Captain?

Our agency has generated numerous sales exceeding $10,000 from just one click that cost less than $2.00. If an online advertising campaign is properly executed, it can result in a dramatic boost in revenue for your company. We have unique platforms to manage budgets and create robust advertisements, like Single Keyword Ad Groups, to drive a high quality score and low cost per acquisition.

We manage millions of dollars worth of ad campaigns. We’re a certified Google Partner and certified in Google Adwords.

We have paid advertising strategists on our staff that will get to know your business. It is important to be familiar with your most profitable services or products so we can bid accordingly to generate a positive return on ad spend for your brand.

We manage your budget and when we see opportunities to double down on top performers to drive more sales for our clients, we pounce.

STRATEGY

We are extremely proactive when it comes to online advertising management. While the business owner or marketer is familiar with certain business objectives, we are experts when it comes to finding the right keywords and guiding your team in the right direction with its online advertising strategy.

Below are some of our areas of expertise pertaining to online advertising:

  • Determine most profitable services or products
  • Determine areas of growth within the business that can be leveraged from paid advertising
  • Determine return on advertising spend formula [ROAS] to help with our bidding and overall strategy
  • Determine which channel best suits clients’ business
  • Campaign creation and detailed set-up (advertising copy, keywords, display graphics)
  • Display Retargeting set-up, creation and monitoring (Social + Google Display Network)
  • Update PPC advertisements to reflect most recent promotions and key initiatives
  • Check spend vs. conversions for budgets
  • Monitors movers based on click-through rates and cost changes
  • Adjust bids
  • Monitor or pause poor performing campaigns, advertisements and keywords
  • Look for negative keywords to enhance quality of clicks
  • Look for missed opportunities based on impressions
  • Split out ad groups to narrow and refine campaign
  • Create new ads and ad copy and analyze and pause losers

Let The Fun Begin

Wouldn’t it be nice to be out to dinner on a Saturday night and when check your phone, see and an email notification informing you that several new leads came in for your business?

While we take online advertising seriously, we have fun throughout the process. We’re going to teach your team the strategy we’ve deployed so you understand our game plan. We don’t want this to seem like a foreign language to you. We let our clients be as involved as they desire.

Ultimately, it is our job to drive you new business through paid advertisements. If you want to generate new business from different online advertising channels, we recommend contacting our agency for a free consult.

Contact The Media Captain