Columbus Email Marketing Company

According to Econsultancy, email remains the best digital channel for ROI. Take advantage of what an email marketing campaign can do for your business. The Media Captain’s Columbus email marketing company can help your business deliver the right message to your ideal audience through a robust email marketing strategy.

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Smooth Sailing Email Marketing

Why Email Marketing?

Email marketing is as effective of a marketing tactic as ever – particularly as social and mobile use continue to rise in popularity. Over 70% of all email in the US is now opened/read on smartphones or tablets.

Email marketing will help your business get in front of your current or perspective customers to keep your company top of mind and drive more sales at a low cost per acquisition.

  • 72% of users send or receive emails via smartphone at least weekly
  • 68% of companies rate the email marketing channel as ‘good’ or ‘excellent’
  • Marketers say their subscribers read emails on mobile at least half of the time
  • 70% of users prefer to communicate with businesses via email
  • 73% of marketers agree that email marketing is core to their business

Why The Media Captain?

The Media Captain, a top Columbus email marketing company, uses compelling email marketing tactics to send a commercial message out to your customers. In an article we contributed to JeffBullas.com, we discuss that email marketing is one of the fifteen most crucial components to your digital marketing strategy. We strategize with all of our clients on email marketing strategies to help increase their revenue.

From text, layout design and concept, we handle all your email marketing strategies on a daily, weekly or monthly basis. We also help create email automation based off of rules we develop with your company. We design your email marketing strategy to provide you with the most creative and professional email blasts to fit your company.

EMAIL MARKETING STRATEGY

Our team will learn the ins and outs of your business. If you have a large existing customer base, we’ll analyze how to effectively segment your audience so they receive the right messaging at the right time. If you need assistance turning prospects into paid customers, we’ll be able to help.

For an e-commerce client, we’ve segmented their email marketing list based on the amount of money they’ve spent over time (Customer lifetime value or CLV). We realized that email marketing messaging should be different for a customer who spends thousands of dollars versus $35 (don’t worry, we have a strategy to get the $35 into an $1,000 customer!)

We also have automation set-up to email them on the anniversary date of their order along with other strategic dates, times and events throughout the year.

  • Decide on the best email marketing platform for your business
  • Professionally design the look and feel of your email marketing messages
  • Analyze your customer and prospect list and determine how to segment this
  • Develop an email marketing automation strategy to constantly stay top of mind
  • Integrate all email campaigns into a robust reporting platform to determine top performing campaigns
  • Brainstorm with Client to continuously improve email marketing performance

Let The Fun Begin

Whether you are eCommerce or a B2B company, email marketing should be a high priority.

The Media Captain will get to know your business goals and objectives. We’ll work closely with your team to come up with the right strategy. You’ll have fun throughout the process as well! There is no better feeling than generating new business at all times of the day when you have the proper email marketing strategy in place.

Contact The Media Captain

Video: Meet The Media Captain
Meet our team of digital marketing, design and and development experts! We have all of the marketing and development resources under one roof in our Downtown Columbus office. If you are interested in setting-up a consult with our agency, CLICK HERE to get in touch with a digital expert.