Columbus SEO Company
The Media Captain has helped hundreds of businesses improve their websites’ search engine rankings while earning more organic traffic.
Jason Parks, Founder of Media Captain, has built multiple businesses from scratch utilizing SEO and has helped hundreds of businesses along the way. He’s a VIP Contributor to Entrepreneur.com where he frequently writes about SEO. He’s been the first to spot major algorithm updates, such as site Google’s Local Pack Testing. Jason is involved in the up-front strategy on many client accounts.
PROVEN TRACK RECORD
Our Columbus SEO Company develops a comprehensive strategy and has the in-house resources to execute the necessary tasks to continuously improve your search engine ranking positioning. We know important page one positioning on Google is for your business. That’s why you’re assigned a dedicated strategist to your account, so your company gets the attention it deserves.
We’ve been around since 2010 and we have a proven track record to back up our work. Don’t just take our word for it. We were voted by UpCity as a Top 1% SEO Agency in the U.S. [watch client video testimonials].
Each client is assigned a dedicated strategist to their account. We have the technical skills when it comes to SEO along with local and on-site.
WHAT DIFFERENTIATES THE MEDIA CAPTAIN
What makes us unique when it comes to SEO is the various skill-sets we have in-house, all of which are needed to improve SEO. Our staff consists of journalists and writers, technical experts, designers and developers. Your company will have its own dedicated digital strategist on your account and you’ll have the resources of our entire staff at your disposal.
• Listen to Media Captain Podcast: Leveraging SEO for your Business
PROUD TO BE LOCAL
We’re proud to be local to Columbus. Our office is located downtown on Long Street. We know this market extremely well, which helps with SEO strategy and execution. Clients appreciate being able to have face-to-face meetings with our staff while building relationships with our team.
Cassidy is a lead digital strategist for The Media Captain. She oversees client accounts to make sure they are hitting on key benchmarks. Cassidy or another strategist on our team will be dedicated to your account so you have a full understanding of the strategy, execution and results.
MEDIA CAPTAIN’S CORE SEO SERVICES
There are a combination of many factors needed to succeed in SEO. We strategically pick the most important ones for your business.
• Learn why we put so much emphasis on the up-front strategy prior to execution.
LOCAL SEO
The ultimate goal for local SEO is to rank in the local pack so potential customers can find your business in your local market. We practice what we preach. You can see the screenshot of our agency ranking in the local pack for, “Columbus Marketing Agency.” We’ve helped many businesses rank their business in the local pack by implementing the following:
SERVICES FOR LOCAL SEO:
• Review Gathering
• Citation Building
• Directory Submission
• Google My Business Optimization
• Local Link Building
• On-Site Local Optimization
LOCAL SEO EXAMPLE
Ranking in the local pack is coveted because there are only three businesses that populate in this section. If you are able to successfully rank here, it’s a great way for new potential customers to find you. If you have strong reviews and are prominently ranking in the local results, this can generate more leads for your business. Below is an example of our agency ranking in the local pack for “Columbus Marketing Agency.” We practice what we preach!
ON-SITE SEO
According to Search Engine Journal, On-site SEO is important because it helps search engines understand your website. Our team optimizes the structure of your site and better optimizes pages to enhance user experience to improve your website’s visibility in the search results.
SERVICES FOR ON-SITE SEO:
• URL Structure Audit
• Title Tag Enhancements
• Meta Description Enhancements
• Compelling Headline Creation
• Rewriting Content to Enhance User Experience
• Establish Authority & Credibility Throughout Site
• Internal Linking
ON-SITE SEO EXAMPLE
Below is an example of a URL structure audit we did for a client of ours. The URL structure is so important because it lays the proper foundation for the navigation and structure of a site. We present the URL structure to our clients so we’re aligned on strategy before handing this off to our development team to implement.
LINK BUILDING
We take a white-hat approach to link building. We value quality over quantity. Regardless of how well a website is optimized, authority and credibility are needed, which link building helps with.
SERVICES FOR LINK BUILDING:
• Strategic Partnership Development
• Vendor Outreach
• Client Outreach
• Industry Related Outreach
• Local Outreach
• PR Pitch Submissions
PR Outreach
• Tool & Software Utilization
• Broken Link Tool Utilization
• Find Brand Mentions
• Competitor Opportunities
CLIENT BACKLINK EXAMPLES
Our outreach efforts constantly help Schottenstein Real Estate Group generate backlinks and brand mentions, which helps from an SEO standpoint. Below is an article written by the CEO of Schottenstein Real Estate in a Columbus publication, which links back to their site.
BLOGGING
We’ll come up with a 12-month blog calendar and find important topics to write about for your business. We strategically select these topics based on what potential customers or clients are looking for. We also find out some of the most commonly asked questions from customers calling into your business and write blogs as content resources.
SERVICES FOR ON-SITE SEO:
• Strategic Topic Selection
• Expert Interviews
• Content Writing
• Proofing & Editing
• Distribution on Website
CLIENT BLOGGING EXAMPLE:
For DermWarehouse, SkinMedica TNS Essential Serum is one of their best selling products, despite being one of the most expensive products. We realized a popular search on Google was, “Is SkinMedica TNS Essential Serum Worth It?” We decided to write a blog about the price point and record a video. Below you can see where this blog ranks on Google. It’s now one of the most visited pages on their site!
TECHNICAL SEO
We have developers in-house that can detect technical issues with a site and fix them programmatically. If you have a shoddy foundation, you’ll be in trouble, even if you have great on-site optimization.
SERVICES FOR TECHNICAL SEO:
• Find Crawl Errors with Crawl Report
• Ensure Site is Https and Secure
• Check and Submit Sitemap XML
• Google Search Console Submission & Audit
• Duplicate Content Assessment
• Duplicate Title Tag Assessment
• Duplicate Meta Description Assessment
• 301 Redirects (if necessary)
CLIENT TECHNICAL SEO EXAMPLE
We invest a lot of money into tools and software to tell us what’s wrong with a site from a technical perspective. We marry this information with our SEO and development knowledge to make the necessary changes and enhancements to a site. SEMRush is one of the many tools you’ll be integrated into when working with our agency.
REPORTING & CLIENT COMMUNICATION
Our clients can easily track the success of their campaigns with our real-time reporting. You’ll have access to the following reports listed below. Additionally, you’ll have bi-weekly calls with our team to check in on strategy and results.
• Real-Time Reporting Dashboard
• Keyword Rank Tracker
• Local Rank Tracker
• Competitor Rank Tracker
• Google Analytics Reporting
• Search Console Reports
• Technical and On-Site Health Reports
WHY CHOOSE THE MEDIA CAPTAIN?
We know Google’s algorithm darn well. It isn’t a coincidence that you landed on this page. We’ve helped hundreds of businesses, from local companies to national brands, increase their search engine ranking positioning on Google. We spearheaded a campaign to help a billion dollar company recover from a Google penalty by disavowing 2.3 million backlinks [Listen to Podcast About This Story].
In working with The Media Captain, you get an entire team at your disposal!
When it comes to backlinks, content creation, website hierarchy, on-site, off-site and technical SEO (AKA development experience), we have all of the resources in-house and our Columbus SEO experts will guide you in the right direction. Not only that, The Media Captain has grown using the same strategies that we deploy in our client campaigns, which means that these strategies were tested and proven by us.
• Disrupt Daily coined our agency as “One of the Top 10 Companies on the Front Lines of SEO!”
• UpCity listed The Media Captain as the “Top Columbus SEO Company
We’d love to have an initial conversation with you about SEO recommendations for your business! Please contact The Media Captain for more information.
