Top Rated Columbus SEO Company

What separates our Columbus SEO Company? Since 2010, our team has helped hundreds of small, medium and large sized businesses increase their rank on Google [view client success stories]. We get to know your company so we can formulate a great SEO strategy. We then start optimizing your website. From content to technical to local, we focus on the key areas to improve your rank. When you work with our Columbus SEO Firm, you’ll have a clear understanding of what we’re doing and why we’re doing it. We want to help your business generate more leads and revenue through SEO.

Get Acclimated with our SEO Process

SEO Success Stories

Learn how The Media Captain, a Columbus SEO Agency, has helped businesses in Columbus and beyond generate more website traffic, leads and sales through Search Engine Optimization.

Dedicated SEO Support For Your Business

Each client is assigned a dedicated marketing strategist well-versed in SEO. Think of this strategist like the captain of your ship. He or she will steer your business in the right direction with the SEO strategy and execution. From the onset, we take the time to understand your business. This up-front research allows us to pick the right keywords and pages to optimize. Your local SEO expert will be in close communication to let you know what we’re working on and why we’re working on it.

The goal with your SEO campaign is to outrank your competitors and move higher in organic rank on Google’s search results. We track all of your keywords in real-time versus your competitors and give clients access so they can see key performance metrics. If you ever have questions or ideas, you will have phone and email support to your strategist. There will also be set meetings on the calendar to review your performance. We look forward to getting to know you and your business and devising the right strategy that yields a positive ROI for your business.

FAQ’s

What’s SEO?

SEO stands for Search Engine Optimization. It’s the practice of increasing the quantity and quality of traffic to your website through organic search engine results [Source]. There are many businesses that want to rank towards the top of Google. This doesn’t happen magically. There’s strategy involved to make it happen, which is something our Columbus SEO experts can assist with.

Why is SEO Important?

You don’t have to pay for each click to your website in the organic results. It’s “earned placement,” which makes the top positioning extremely lucrative. The first five organic results account for 67% of all traffic [Source]. If you rank well on Google for coveted search queries, you have the opportunity to drive quality traffic to your site that could very well turn into a future customer.

How long will it take to rank on the first page of Google?

This depends on how competitive your industry is and the overall authority of your site. We’ve worked with clients where there’s been low hanging fruit that has resulted in a massive uptick in rank. On the contrary, there are plenty of times in a competitive space where it can take several months to overtake competitors.

How do you measure success?

We formulate a keyword list for each client we work with. We track these keywords versus your competitors. We measure success based on our visibility on Google. We define success as stronger keyword rankings on Google, more organic traffic to your site and more qualified leads.

Do you guarantee page one results?

We do not. If someone does guarantee you results, be leery. There’s no guarantee on Google. We provide an easy way to opt-out of your agreement with a 1-2 month notice, depending on the size of your account. We provide estimates for how long it will take to see improvements but we do not guarantee results.

Do you do the website changes associated with SEO?

Yes, we have a great team of developers. They work side-by-side with our digital team to help with the implementation. Our technical SEO knowledge sets us apart from the competition.

What SEO resources do you have on-staff?

We have content writers specifically focused towards SEO. We have SEO strategists on our team that help with high-level strategy development. We have developers who help with the implementation. We encourage you to visit our “meet the team” page.

Why do I get so many solicitations for SEO services for $99/month?

Be leery of any SEO company offering these cheap prices. Too often, these companies are going to build low quality links to your site, which can do more harm than good. SEO takes strategy and execution to succeed. You want to find a company where you can reach out to referrals and actual businesses that succeed with the firm. This is normally not the case with the $99/month company.

Why are my competitors outranking me?

This can be a myriad of items. They could have a higher authority on their site. They could have better optimized content. The hierarchy and URL structure of their site could be better. One of the first things we like to do is analyze what your competitors are doing well and devise a plan based on this.

How do I better populate within the local results on the map on Google?

This is referred to as the local pack. There are a variety of local SEO ranking factors. From reviews to the name of your business to picking the best location. We have extensive experience with local SEO and can help construct a strategy for your business.

Is blogging going to help my SEO?

There is a misconception that writing blog posts is going to help with search engine optimization because it’s “fresh content.” This is not true. If you write mediocre content, this thin content can actually do more harm than good. A blog strategy should be well thought out and align with business goals and objectives.

How do you write content for an industry you’re not familiar with?

For starters, we are familiar with many industries as we have worked with hundreds of businesses across many verticals [view success stories]. When there’s an industry we’re unfamiliar with, we put on our journalist hats and start asking questions. We love doing recorded phone interviews with clients where we record and transcribe the conversation. We create questionnaires for clients to fill out. For many B2B and more complex businesses, we ask the right questions to get the best content.

How do you measure the ROI of SEO?

We developed a strategy to help measure profitability with SEO. There is strategy, critical thinking, execution and oversight involved. For more detail, read the blog linked above for the article we wrote on this topic.

What if I had negative SEO in the past?

When it comes to Google Penalties and helping businesses recover from bad past practices, we have a great deal of experience. We helped SafeAuto Insurance recover from a Google Penalty back in 2012. They are one of the many businesses we helped overcome the hurdle of a Google penalty. We recommend reading the detailed blog on steps to recover from a Google Penalty to show you the level of depth and expertise we have on the topic.

What other SEO recommendations do you have?

We compiled a great list of the best SEO’s to follow on Twitter. We encourage you to also sign-up for The Media Captain’s weekly email newsletter, as we’re constantly providing trends based on our expansive client keyword list [you can sign-up by going to the footer of the site]. We also record podcasts on SEO that you can listen to here.

Our SEO Strategy & Tactics

Discovery

In order to succeed with your SEO, we need to understand your business and formulate a strategy. This is all a part of our discovery process. 

Discovery

Our Columbus SEO Company learn more about your business along with your competitors. This deep understanding helps us marry-up our SEO knowledge with your business objectives.

Implementation

We have the technical expertise in-house to not only create strategy but also implement the more complex changes. We serve as your one-stop shop.

Strategy

Our SEO Firm will conduct an audit of your website and look for key opportunities. Our team creates a plan based on metrics and key data points so we tackle all SEO tasks in a strategic manner.

Measure

We track all keyword rankings in a real-time reporting dashboard versus competitors. We’re monitoring your progress diligently to ensure there’s positive movement.

Creation

Whether we’re writing blog content, enhancing technical SEO items or changing title tags, we start putting the pen to paper with our SEO recommendations.

Ability to Pivot

If there’s an opportunity that exists that we didn’t outline in our plan, our Columbus SEO Company can adapt. Our team of SEO Experts are quick and nimble, which is important for SEO.

On-Site SEO

Improving the content and overall user experience on your site plays a huge factor in ranking well on Google. 

URL Structure

When you move into a new house, you need a good foundation. The same holds true for your URL structure. This is an important SEO element that needs to be properly set-up from the onset. We analyze your existing your structure and make recommendations to improve navigation and site experience. If we’re building a new site for your business, we create a solid URL structure so you have a good foundation from the get-go.

Content Enhancement

We like to find pages on your site that can be enhanced and rewritten. Adding more depth to a page is something that will improve the overall experience, which creates positive responses from Google.

Expert Interviews

We work with many B2B clients and businesses that requires extensive knowledge of the product or service in order to write great content. We have journalists and copywriters on our staff. As part of our SEO process, we frequently tap into our Clients in-house experts to leverage their knowledge. We do this through questionnaires and phone interviews. This leads to better content, which is what Google likes to see.

Content Analysis

We analyze all of the content throughout your entire website. The goal is to ensure that each page provides the best user experience. There are many instances where we’ll find thin content, which we’ll recommend either deleting or enhancing. We also identify key pages on your site that can be rewritten. Having strong content throughout your site is a major element to a successful SEO campaign.

Content Implementation

We have developers on staff that help implement our SEO changes. Whether you have a WordPressShopifyWooCommerce or a custom website, we will assist with the implementation. This provides a more efficient and cohesive strategy.

Content & Blog Writing

We have journalists and content writers in-house. It’s important the content we create and add to your site is stellar. Our resources ensure this is the case. Whether you need a key service or eCommerce page optimized or a new blog written, our team will assist. 

Expertise, Authority & Trust

E-A-T is an important Google ranking factor. We enhance your About Us, Meet The Team and Author pages on your site. The goal is to better showcase your expertise, authority and trust, which is what Google likes to see. 

Topic and Page Selection

Whether we’re creating a blog for your business or recommending a new page to add to your site, we’re choosing topics that will drive high-intent visitors with the goal of converting them into customers.

Proofing & Editing

We proof and edit our content prior to posting it on your site. It’s good to get an extra set of eyes on content before it’s released to your current or prospective customers. We ensure this is the case. 

Off-Site SEO

Our team will put together a detailed strategy on how to achieve success through off-site SEO. We follow white-hat tactics when it comes to our link building tactics:

Vendor & Client Outreach

Authoritative links pointing to your site can help your website establish trust. A great way to accomplish this is by tapping into your vendors and business partners. There’s often a “Partners” page on a website or a blog that you can be quoted in. We tap into your business relationships to identify opportunities to help with SEO.

Local Outreach

If you’re a local business, getting mentioned on other websites in your local market is important. For example, if you sponsor a local baseball team, you are doing good in your local community and you can benefit with references on local websites. We help our Clients focusing specifically on local SEO come up with an outreach strategy.

Public Relations

PR plays a big part of SEO. When you get mentions on authoritative websites that link back to your website, it provides further credibility to your website. If your business is in need of PR, we can help.

Tools & Software

We have tools at our disposal that help us identify key opportunities. For example, we can find all of your brand name mentions across the web that aren’t linking back to your site, which is low hanging fruit from an outreach perspective. We leverage the tools and technology at our disposal to improve your SEO.

Industry Related Outreach

It’s important for businesses to establish trust and authority within their industry. We look for opportunities for your brand to contribute articles to trade publication sites. We also look for ways to get key members of your team quoted in articles on industry related websites.

Competitor Opportunities

We analyze your competitors who are ranking well on Google. Most likely, they have authoritative links pointing back to their site. We identify their strategy and formulate a unique game for your business.

Technical SEO

With our in-house development team, we’re able to fix technical issues of a website that could be holding back your search engine optimization rankings and derailing your user experience. Below are several examples of this.

Crawl Errors

We add your website into a tracking tool that notifies our team of crawl errors on your website. When we identify these errors, our developers fix them so your site is in good standing.

Google Search Console

Google Search Console is the official source of truth when it comes to many issues on your site. Search Console also ensures your sitemap is submitted and pages are getting indexed. We immediately get all of our Clients added into Google Search Console and monitor the overall health of your site through GSC.

Meta Descriptions & Title Tags

Your meta descriptions and title tags should be unique for each page on your site. Our SEO team ensures this is the case. We rewrite the meta descriptions and title tags with more compelling copy while also sprinkling in the proper keywords your business is trying to rank well for.

Ensure Site is Secure

Having a secure site is an important trust factor not only to users who visit your site but also to search engines. We ensure your site is https and secure. We also make sure there’s no mixed content. This means all of the internal links are pointing to the secure version of your site and all pages on your site are also secure.

Duplicate Content

Duplicate content or spun can result in a Google Penalty (learn more). We make sure all content on your site is unique so there’s not a risk of Google penalizing your site.

301 Redirects

Often times, there will be two pages on your site with similar content. This can cause confusion to Google and hurt your rank. 301 redirects will redirect one page of content into another page. This is a valuable technical SEO tactic that we help identify and execute.

Sitemap

Your sitemap tells Google which pages on your site need to be indexed and at what frequency. Without a sitemap, Google could never crawl your site, which means you wouldn’t get found on the search engines. We always make sure you have a submitted sitemap. We also ensure that your sitemap is optimized.

Web Speed Optimization

Google continues to put more emphasis on overall website speed. Our developers help optimize for this so you have a solid page load speed score.

Internal Linking

Internal Linking is an important SEO element that’s easy to control. According to Yoast, Internal links connect pages and posts on your own website and external links connect your pages to other websites. If a post or page has many internal links pointing to it, this is a signal to Google that it’s an important or high-value article. Our agency helps with internal linking throughout our clients websites.

Local SEO

Ranking in the local pack and having a strong local presence is more important than ever. 46% of all Google searches are looking for local information [source]. “Near me” or “close by” type searches grew by more than 900% over two year [source]. We have a strategy to help local businesses gain solid exposure by helping with the following:

Review Gathering

When potential customers conduct a Google Search, one of their first areas of research is to seek company reviews. We help businesses get more positive reviews by being proactive in reaching out to their brand advocates. These reviews are often showcased on Google My Business along with popular sites such as Facebook, Yelp along with industry and local sites.

Google My Business Optimization

We optimize Google My Business pages by picking the right primary and secondary categories, posting new content, enhancing photos and much more! Learn more about how to optimize your local SEO!

Citation Building

A citation is any online mention of your name, address, and phone number for a local business. Our agency will help get your business listed to the most important websites through our citation building process.

Local Link Building

We help make connections with relevant local businesses and industry related sites to enhance the local authority for your site.

Directory Submission

Making sure your name, address and phone number are consistent on your website and across the web is important. We have a process in place to ensures this happens.

On-Site Local Optimization

We make sure there are proper local keywords in the right places throughout your site. We also enhance your site based on your industry and your local market.

Penalty Recovery

If you’ve been negatively impacted by a Google algorithm update, it’s important to identify the issue and move quickly to fix it. Our agency is at the forefront of penalty recovery. We helped a billion dollar car insurance company recover from a massive penalty caused by manipulative backlinks [read success story]. We’ve identified algorithm changes and have been quoted in major publications for doing so. The Media Captain knows what to look for and how to solve the issue by taking the following steps below:

Analysis of site

There’s not going to be one smoking gun with major Google updates. Instead, there’s typically a battery of smoking guns. We look at your entire site (and other web properties) to detect what could be causing an uproar from Google.

Content Analysis

We analyze thin content and duplicative content throughout your site to see if this could be an issue.

Analysis of key dates

We analyze your website traffic and keyword rankings based on key dates when major algorithms rolled out. This tells us whether or not it was an algorithm that you were negatively impacted by or if it were something else.

Backlink Audit

Low quality backlinks can be hurting your SEO. We analyze your backlink profile to see whether there’s a need to disavow or be more proactive with link acquisition.

Why Choose The Media Captain for SEO?

In-House Expertise

A project manager, designer and developer will be assigned to your account. We have the key people in place to make your site build smooth sailing [Meet The Team].

Proven Track Record

From Fortune 500 brands to small and medium sized companies, businesses of all types have trusted TMC for their website development needs [View our portfolio of sites].

Getting to Know You

We have an extensive discovery prior to building your site so we understand all technology requirements and business objectives.

Clarity

Building a site from scratch can be complex. We like to provide clarity to each client so they understand what we’re working on, why we’re working on it and when it will be delivered.

ROI Driven

Some websites are built strictly for branding purposes. Most sites we develop have marketing goals that accompany them. We offer the digital services so marketing coincides with development [view digital services].

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