Columbus Search Engine Optimization
What To Expect From Us:
The Media Captain, a premier Columbus SEO company, creates a search engine optimization strategy that targets the exact terms your future customers search for. Our services and strategies deliver consistently outstanding SEO results. Our SEO services target the most profitable keywords for your company so your website is high-ranking on search engines. We take an organic approach to building links and creating reputable content. Our strategy is diversified through on-site, off-site, and technical SEO. We build our search marketing strategy to align perfectly with your business’ initiatives. Most importantly, we continuously communicate with our clients and keep them in the loop on trends, changes, and results. We don’t want to make SEO seem like a foreign language. We will explain the process in layman’s terms so you understand our strategy for your business.
Increased local presence
Increased page rank
Increased brand awareness
Why Search Engine Optimization?
First, a few things to ask yourself:
- Have you taken proactive measures to drive more traffic to your site from Google?
- Are you generating enough leads through Google, Yahoo and Bing?
- Are your competitors ranking above you on Google?
- Has your ranking dropped off of the first page of Google?
- Have you consulted with SEO experts to learn about your past SEO history?
- Have you analyzed the most valuable keywords for your industry?
- Does your website have high quality and authoritative links?
- Is the foundation of your website properly set up?
There’s a reason why Forbes said investing in organic SEO is more important now than ever. The Media Captain will answer the most important SEO related questions about your business. We’ll create a custom SEO strategy for you that will lead to more web traffic, leads and sales for your business. You’ll love working with our team of Columbus SEO consultants throughout your campaign.
Why We’re Passionate About SEO
We love how much more revenue a client can generate by appearing on the first page of Google for industry specific keywords. This drives us to get results for our clients. From the initial consult to the execution, we enjoy both the on site and off site aspects involved in our search engine optimization strategy. Whenever a primary keyword that we’re targeting for a client populates on the first page of Google, our client can expect a text or call from us right away. We get pretty geeked out about this stuff!
Let’s Talk Results
Our agency is focused on bottom line results for all of our clients. When it comes to our SEO strategy, we make sure to implement a cohesive marketing campaign for your site that the search engines will love. Learn more about some of the recent success stories that we have generated through our SEO efforts.
What Our Clients Had To Say
In working with hundreds of businesses and having an in-house team of SEO experts, we have the experience to identify the primary issues as to what is holding your website back on Google, Yahoo, and Bing and implement a unique campaign to regain traction while generating more leads from the major search engines.
- Helped Fortune 100 brands strategize and execute on complex SEO campaign
- Assisted major brands in establishing their local presence by submitting thousands of locations to top tiered directories
- Conducted research, built new websites and conducted redirects strategies after finding SEO deficiencies and improving upon them
- Helped e-commerce websites get their products to populate on the major search engines
- Recovered companies from previous negative SEO tactics to regain their ranking
- Solidified relationships with top tiered websites related to a client’s industry where they were able to contribute content, establishing clients as industry experts
- Created and distributed engaging blog content on internal and external websites
How Does SEO Work?
It isn’t rocket science
Even though SEO seems very complex, it isn’t rocket science. In working with our team of experts, we make sure to explain the process so not only do our clients’ sites generate better results, but you understand the process.
Search Engines, such as Google, like to see certain components on your web pages (Onsite SEO) and they want to see information about your web pages elsewhere (offsite SEO).
Imagine your website as a bestselling book
Imagine your website as a book. You want to make sure you have a nice cover (the design), you want to ensure that people can find different chapters of the book (infrastructure and architecture) and you want to make sure the content is compelling and flows naturally to the reader (content creation). If you were looking to place your cook book on a bookshelf at the local book store, you would want to make sure your book appeared in the right category, such as “cooking” as opposed to business, which is where keyword research comes into play.
All of the aforementioned comparisons to the book example are a part of “Onsite SEO.”
Just because you wrote a great book doesn’t mean it will sell
Just because you have a great book doesn’t mean that people are going to buy it. This is where Offsite SEO becomes important.
If John Grisham, the best-selling author, never placed his book in front of publishers, influencers and bookstores, it would have just collected dust and nobody would have read his book (aside from his mom, probably). The same is true for your website. Your business needs to get other websites talking about your content, mentioning your brand name and linking back to your site.
Ensure your SEO strategy has glamour!
One of our clients is an e-commerce jewelry company. We reached out to Glamour magazine, who then mentioned our client in an article on its website, which drove a mass amount of referral traffic back to our client’s site. Glamour also included a link back to our client’s site, which increased the authority and credibility of our client’s site, and thus, was positive in the eyes of Google.
If you want to establish a successful SEO strategy, executing on both the Onsite and Offsite SEO is crucial. Just like each page of a book is crucial, the same is true for an SEO strategy. Keep in mind, once the book is finished, there is still work that needs to be done to market it.
What Goes Into Our SEO Strategy?
We focus on the following 9 SEO components to ensure solid search engine ranking positions.
Domain-Level, Link Authority Features
Page-Level Link Features
Page-Level KW & Content Features
Page-Level, Keyword-Agnostic Features
Domain-Level Brand Features
User, Usage & Traffic Query Data
Domain Level Keyword Usage
Domain-Level, Keyword-Agnostic Features
The most important ranking factors in Google according to 128 SEO professionals