Top Rated Columbus Social Media Company

Are you frustrated with overall engagement on your social media channels? Do you lack consistency with your social posting? Do you sense shortcomings with your strategy? Our Columbus social media management company can help. Our team of experts will pick the right social media channels to distribute content and advertise. We’re creative, proactive and ROI driven. Learn more about The Media Captain and the results our social media agency delivers for its clients.

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Our Social Media Management Expertise

  • We were voted a Top 1% Agency in the U.S. by UpCity
  • We’ve generated millions in revenue from social media for our clients.
  • We have social experience across many industries, including eCom, B2C and B2B.
  • We’re well versed in key platforms like Facebook, Instagram, TikTok and LinkedIn.
  • We help clients stay organized with social calendars, solidified budgets & core themes.
  • We help clients with copywriting, content creation, design & advertising.
  • You’ll have a team of social media experts assigned to your account.
  • We’re ROI focused. There’s much more to social media than garnering impressions.
  • We’re local to Columbus yet work with brands nationwide.

Social Media Success Stories

Cincy Favorites

The Media Captain’s social media campaign for Cincy Favorites yielded a 19:1 return on ad spend. This means for every $100 spent, Cincy Favorites generated $1,900 in revenue. Social media advertising combined with organic social played a big part in driving such a good return on investment. Stellar creative combined with robust targeting allowed for our social advertisements to hit current, past and prospective customers.

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B-Wear Sportswear

When B-Wear first started its eCommerce operation, they commissioned The Media Captain to help them scale their operation. Our agency worked with B-Wear to help them scale from $0 to beyond $5 million in sales. Facebook and Instagram advertising was the key to success for B-Wear along with email marketing and retargeting. Our social media advertisements yielded a 4:1 return on ad spend and we saw an average cost per transaction at $8.09.

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Sample Social Media Posts

Our digital marketing agency puts the necessary time and effort into creating great content for your social media channels. Strong content drives the best results. We help you obtain great videos, photos and graphics through our creative team to tell your brands story.

Team Of Social Media Experts

Lead Social Strategist

The lead social media strategist will develop your strategy and oversee the success of your campaign.

Graphic Designer

Strong design plays a big role in social media marketing. You will have access to our team of designers to ensure your content is professional and engaging.

Social Strategist

Your social media strategist is the one writing copy, coordinating with the designer and scheduling out your content and advertisements.

Why Choose Our Social Media Agency?

In-House Expertise

We have social media experts that help with copywriting, design, advertising and strategy. You’ll have a team of experts at your disposal to fast track your path to success.

Organization

From a monthly content calendar to core themes and a solidified budget, we’ll implement the process and procedures to elevate your social media marketing.

Creative

To garner strong social media engagement, you must be creativity. We pride ourselves on coming up with memorable social media campaigns that deliver bottom line results.

ROI Driven

We’re technical and ROI driven. We ensure all aspects of your social campaign align with your business goals and objectives. We want to drive more leads and sales for your company via social.

Getting To Know You

We take the time to understand your business. The more we know your business, the more personable your social media content will be.

Forefront of Change

Social media is constantly changing. When new channels like TikTok become popular, we’ll be at the forefront of these trends to help your brand stay relevant.

Our Social Media Strategy

Theme Selection
We determine core social media themes based on your business goals and objectives. These themes provide clarity for what type of content we’ll post for your brand and improves consistency amongst your social posts. It also gives a clear direction amongst the Agency and Client for the type of content that’s needed to garner strong engagement. Each brand is different so we develop core social media themes for each client at the very beginning of the campaign. Examples of themes would be employee showcase, sharing product or service expertise and client success stories (to name a few).
70-20-10 Rule
70% of the content we create for our Clients will build your brand. 20% of posts are content from other sources that we’ll share. The final 10% is self promotional content. Most prospects do not want to be sold via social media through organic posts. The 70-20-10 rule helps us create engaging content that’s informative and entertaining while keeping your brand top of mind.
Content Audit
We conduct an audit into the photos and videos you currently have. If you’re light on assets, don’t worry, our design and creative team is here to help. Heading into a campaign, it’s important that we understand what we have to work with from your team before providing recommendations.
Social Posting
We create a set number of social media posts for your business across the most important channels that will resonate with your target audience. Social posting includes the copywriting, graphics, scheduling of posts and boosting the posts for optimal exposure.
Copywriting & Design
Our team of social media specialists are writing content for your brand on a monthly basis. Each channel has a unique tone, which is why we have strong writers to confidently handle the copywriting. With our in-house design team, we are able to create professional and compelling graphics that will correspond with your social media posts. Whether we’re sharing a testimonial, statistic or another sort of custom graphic, our design team will make your imagery perfectly align with your brand and look great.
Oversight & Reporting
A dedicated strategist from our team will be assigned to your account. They will be the ones responsible for dictating the strategy, scheduling out the content, serving your ads and making sure we’re exceeding your expectations.
Budget Solidification
We determine your advertising budget and make recommendations on how to allocate ad spend across the key social media platforms.
Target Audience
We research and find the best audience to target for your different advertisements.
Ad Creation
We write the ad copy, create the graphics and come up with unique concepts to create memorable advertisements.
Media Selection
We determine what type of media will perform best for your brand. Some businesses do better with video, others with photos and many with a hybrid approach.
Competitor Research
We analyze your competitors advertisements across the core social media channels to get inspiration for what they are doing well and where we can improve.
Retargeting
After someone drops off your site, you want compelling messaging to follow them around. This is the beauty of retargeting, you can drive sales and conversions by enticing people to come back to your website. We utilize the core social media channels to deliver captivating retargeting ads.
Boosted Posts
If you just make social media posts without putting a budget and advertising strategy behind it, you can end up with little exposure. Not boosting your posts is the equivalent of writing a great book without anyone reading it. We make sure posts are boosted so the work that goes into creating the posts gets rewarded.
Tracking
At the beginning of a campaign, we set-up all tracking parameters so we can properly monitor results.
Monitoring & Oversight
A dedicated strategist from our team will be assigned to your account. They will oversee your campaign, make adjustments and recommendations to ensure a profitable return on ad spend.

Social Media Stats

Consumption

People spend an average of 2.5 hours per day on social media. Nearly 75% of the world’s population ages 13+ uses social media. [source]

Ad Spend

Yearly advertising spend on social media sites will top $134 billion. Social media ad spend nearly doubled from 2019 to 2022 [source].

Trust

71% of consumers who had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.

Awareness

69% of marketers use social media to build brand awareness.

Selling On Social

8 in ten US businesses anticipate selling on social media within the next three years.

Brands Using Social

92% of U.S. companies with more than 100 employees were expected to use social media for marketing purposes. 77% of American small business use social media.

FAQ’s

Why is social media important?
Social media helps you connect with current and prospective customers. It gives your brand a personality and identity. It can help drive sales for your business while also providing robust customer service support. Parents, grandparents and CEO’s are all on social media. It’s no longer just fun and games. Social media is a serious revenue generator for all business types. There is no better way to get your message to the masses than social media.
Why use an agency for social media?
We hear from a lot of businesses that struggle to do social media marketing in-house. They either don’t have the time to implement the day-to-day. They could lack resources, like having someone proficient in Facebook Business Manager to serve ads and track properly via pixels or have a graphic designer to leverage for professional graphics. Having an outside perspective and a fresh set of eyes also helps. If you’re not driving new business or enough new business, an Agency like The Media Captain is what can help you take your social media to new heights.
How many post per month?
We average 25-30 social media posts per month for our clients. This varies based on the size of your company and your type of business. During the discovery process after you first contact our agency, we create a custom plan to solidify the amount of posts.
What Channels do you post on?
This depends on what type of business you have. For B2B businesses, we’ll be more aggressive on LinkedIn. For a restaurant, we’ll focus more on Facebook and Instagram. When we create our strategy, we solidify the best social media channels for your business. The most popular social media channels are Facebook, Instagram, LinkedIn and Google My Business for our clients.
Do you post stories?
Of course! As part of our social media package, we post on Instagram Stories, Twitter Fleets and Facebook Stories. This is incorporated into our social media strategy.
Who creates the content for my account?
You would be assigned a dedicated strategist from our team. They would help solidify core themes for your social media accounts. For example, we like to feature team members, highlight key services or products and showcase your expertise. Once the strategy is solidified, you would work with our social media copywriter and one of our graphic designers. They would bring your story to life through compelling social media posts!
Do you provide a content calendar?
Yes! We map out all of the social media posts for the upcoming month in a calendar type format. We present this to our client for approval before moving forward with scheduling out the posts.
What about social media advertising?
We have extensive experience with online advertising. What differentiates our firm is that not only do we create the posts we also formulate a strategy to help with distribution to increase exposure. We determine what your monthly budget is and what channels to advertise on.
What defines success?
This depends. For an eCommerce business, it’s typically a strong return on investment where online revenue outweighs ad spend. For a B2B or service based business, success is when we get people interacting with your content and taking action to gather more information. As part of our onboarding process, we come up with goals and objectives unique to your business.
How do you go about getting content?
We do have photography and videography capabilities. This is an additional cost outside of our monthly social media management. During the discovery process, we analyze your creative to determine if more assets are needed in addition to what you have and what our graphic design and content team can come up with.
Do you create the posts and schedule them out?
Yes. We have software that helps us schedule our social media posts. There are some platforms where we make the posts in real-time directly onto the site.
How do you manage comments and interaction?
We make sure to set-up a contact point on your team so you will be notified of customer service responses. Your dedicated strategist would also be notified and help to oversee this.
What if my time is limited from an oversight perspective?
We’re the captains of your social media. We’re more than capable of scheduling out great content and garnering strong results with limited oversight.
Do you have PR services to accompany social media marketing?
Yes, we offer public relation services. When you have a good story to tell, it’s important to get the word out via social media. Another avenue to take is to get media publications to talk about your story. We can help in this area with our PR services. 

 Most Popular Social Media Platforms

Facebook
Facebook is a powerful marketing tool for businesses. Through compelling content and posts, you can connect with a meaningful audience to drive awareness and sales. Through Facebook Ads Manager, we solidify a budget and come up with an advertising strategy for your business. We also boost your posts to get more engagement and drive more sales.
LinkedIn
For B2B Clients, LinkedIn is a powerful marketing tool. We help businesses create and schedule posts to deliver key messaging to current and prospective clients. We assist with LinkedIn Advertisements and LinkedIn In-Mail. If you need a comprehensive B2B LinkedIn marketing plan, The Media Captain can help.
Instagram
Instagram is owned by Facebook. We leverage Facebook Ads Manager to schedule advertisements across both Facebook and Instagram. There is a different audience on LinkedIn versus Facebook so we craft our ads specific to this popular channel. We also create Instagram posts, Instagram stories and monitor engagement and comments for our Clients.
Snapchat
While Snapchat isn’t for all businesses, there are over 300 million users of Snapchat. We help brands come up with a strategy for Snapchat and advertise effectively on this channel.
Twitter
Twitter is a powerful social media channel for businesses. We help craft a strategy to create compelling content that your audience will appreciate. We also advertise for clients on Twitter and monitor brand mentions from a customer service perspective.
TikTok
If video is a natural fit for your business, you should consider TikTok. Once of the fastest growing social media sites is a great way for brands to connect with a large audience through short, compelling videos.

Additional Suite Of Services

There are numerous other marketing and web design services we offer in addition to social media marketing. Below is a list of our core suite suite of services. Whether you’re looking for social media marketing services or you’re interested in numerous services, we encourage you to contact The Media Captain.