Columbus’ Top Rated Social Media Company

Social Media Marketing Columbus

Our Columbus Social Media Company is ready to enhance your online presence. Our team of experts will pick the perfect channels to promote compelling content for your business. In working with our digital marketing agency, we will steer your social media ship in the right direction to drive the engagement and ROI from social media marketing that your business deserves. We are creative, proactive and data driven in making key decisions for your business on the social frontier.

Get Acclimated with our Social Media Services!

Social Media Success Stories

Regardless of your business size or industry, we have the experience and expertise to ensure successful results. We encourage you to view our social media success stories!

Dedicated Social Media Marketing Support 

A dedicated strategist from our team will be assigned to your account. This social media expert is hand picked based on your business vertical and campaign objectives. We get to know your business inside out, which helps lay the proper foundation for a successful social media campaign. The strategist on your account will work with other experts, including graphic designers, copywriters and advertising experts. We’ve worked with hundreds of business so we know what works and what doesn’t work when it comes to social media marketing. We look forward to discussing next steps with your business in more detail! 

Our Social Media Process

Channel Selection

We hone in on the social media channels we feel will be most impactful for your business.

Facebook

Facebook is a powerful marketing tool for businesses. Through compelling content and posts, you can connect with a meaningful audience to drive awareness and sales. Through Facebook Ads Manager, we solidify a budget and come up with an advertising strategy for your business. We also boost your posts to get more engagement and drive more sales.

LinkedIn

For B2B Clients, LinkedIn is a powerful marketing tool. We help businesses create and schedule posts to deliver key messaging to current and prospective clients. We assist with LinkedIn Advertisements and LinkedIn In-Mail. If you need a comprehensive B2B LinkedIn marketing plan, The Media Captain can help.

Instagram

Instagram is owned by Facebook. We leverage Facebook Ads Manager to schedule advertisements across both Facebook and Instagram. There is a different audience on LinkedIn versus Facebook so we craft our ads specific to this popular channel. We also create Instagram posts, Instagram stories and monitor engagement and comments for our Clients.

Snapchat

While Snapchat isn’t for all businesses, there are over 300 million users of Snapchat. We help brands come up with a strategy for Snapchat and advertise effectively on this channel.

Twitter

Twitter is a powerful social media channel for businesses. We help craft a strategy to create compelling content that your audience will appreciate. We also advertise for clients on Twitter and monitor brand mentions from a customer service perspective.

TikTok

If video is a natural fit for your business, you should consider TikTok. Once of the fastest growing social media sites is a great way for brands to connect with a large audience through short, compelling videos.

Social Posting

Creating great content combined with the proper distributing requires the proper strategy, oversight and implementation. Below is the standard process we follow: 

Theme Selection

We determine core social media themes based on your business goals and objectives. These themes provide clarity for what type of content we’ll post for your brand and improves consistency amongst your social posts. It also gives a clear direction amongst the Agency and Client for the type of content that’s needed to garner strong engagement. Each brand is different so we develop core social media themes for each client at the very beginning of the campaign. Examples of themes would be employee showcase, sharing product or service expertise and client success stories (to name a few).

70-20-10 Rule

70% of the content we create for our Clients will build your brand. 20% of posts are content from other sources that we’ll share. The final 10% is self promotional content. Most prospects do not want to be sold via social media through organic posts. The 70-20-10 rule helps us create engaging content that’s informative and entertaining while keeping your brand top of mind.

Content Audit

We conduct an audit into the photos and videos you currently have. If you’re light on assets, don’t worry, our design and creative team is here to help. Heading into a campaign, it’s important that we understand what we have to work with from your team before providing recommendations.

Social Posting

We create a set number of social media posts for your business across the most important channels that will resonate with your target audience. Social posting includes the copywriting, graphics, scheduling of posts and boosting the posts for optimal exposure.

Copywriting & Design

Our team of social media specialists are writing content for your brand on a monthly basis. Each channel has a unique tone, which is why we have strong writers to confidently handle the copywriting. With our in-house design team, we are able to create professional and compelling graphics that will correspond with your social media posts. Whether we’re sharing a testimonial, statistic or another sort of custom graphic, our design team will make your imagery perfectly align with your brand and look great.

Oversight & Reporting

A dedicated strategist from our team will be assigned to your account. They will be the ones responsible for dictating the strategy, scheduling out the content, serving your ads and making sure we’re exceeding your expectations.

Social Media Advertising

Paid advertising on social media is important for many businesses. Below is our approach when it comes to paid advertising on social media: 

Budget Solidification

We determine your advertising budget and make recommendations on how to allocate ad spend across the key social media platforms.

Target Audience

We research and find the best audience to target for your different advertisements.

Ad Creation

We write the ad copy, create the graphics and come up with unique concepts to create memorable advertisements.

Media Selection

We determine what type of media will perform best for your brand. Some businesses do better with video, others with photos and many with a hybrid approach.

Competitor Research

We analyze your competitors advertisements across the core social media channels to get inspiration for what they are doing well and where we can improve.

Retargeting

After someone drops off your site, you want compelling messaging to follow them around. This is the beauty of retargeting, you can drive sales and conversions by enticing people to come back to your website. We utilize the core social media channels to deliver captivating retargeting ads.

Boosted Posts

If you just make social media posts without putting a budget and advertising strategy behind it, you can end up with little exposure. Not boosting your posts is the equivalent of writing a great book without anyone reading it. We make sure posts are boosted so the work that goes into creating the posts gets rewarded.

Tracking

At the beginning of a campaign, we set-up all tracking parameters so we can properly monitor results.

Monitoring & Oversight

A dedicated strategist from our team will be assigned to your account. They will oversee your campaign, make adjustments and recommendations to ensure a profitable return on ad spend.

Example Social media Posts

The Media Captain Difference

In-House Expertise

A project manager, designer and developer will be assigned to your account. We have the key people in place to make your site build smooth sailing [Meet The Team].

Proven Track Record

From Fortune 500 brands to small and medium sized companies, businesses of all types have trusted TMC for their website development needs [View our portfolio of sites].

Getting to Know You

We have an extensive discovery prior to building your site so we understand all technology requirements and business objectives.

Clarity

Building a site from scratch can be complex. We like to provide clarity to each client so they understand what we’re working on, why we’re working on it and when it will be delivered.

ROI Driven

Some websites are built strictly for branding purposes. Most sites we develop have marketing goals that accompany them. We offer the digital services so marketing coincides with development [view digital services].

Other Marketing Services Offered By TMC

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