Crafting User Experiences with Design, Development, and Insight
Our marketing agency specializes in enhancing the user experience (UX) of our clients’ websites. Our UX experts and designers work in tandem to ensure that your website is intuitive, easy to navigate, and visually appealing. Many businesses struggle with overly complex or unclear websites, which can frustrate visitors, leading to high bounce rates. We improve businesses’ bottom line by making their website easier to understand and navigate, which increases conversion rate percentage.
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Our Services Associated with UX Audits
UX Audit Pricing & Timeline
We determine our pricing for UX audits based on the number of pages we analyze and the level of service you require:
- UX Audit & Recommendations: If you want expert insights on improving your website’s user experience but prefer to handle the implementation internally or later, we can conduct a thorough UX audit and provide detailed recommendations.
- UX Audit, Design & Development: For businesses that want an end-to-end solution, we offer a complete package that includes the UX audit, recommendations, design, and development to implement the suggested improvements.
Once we better understand the scope, we provide pricing based on the estimated hours the UX audit will take.
We can complete a smaller-scale UX audit in just a few weeks. However, larger projects requiring more pages and someone interested in end-to-end solutions can take longer.
Expertise Working On Your Account
We have team members experienced in auditing web pages to ensure everything on-site makes sense. We look at competitors’ websites and view your website as if we’re a potential customer. This brings to light issues we can relay to our design and development team to improve the experience.
Our designers bring to life the layout of each page on your website that needs to be improved from a user experience perspective. Our designer takes the feedback from our UX expert and lays this out visually so that users will react favorably.
We have someone with SEO experience evaluating each page to ensure the titles, descriptions, headlines, and keywords align from an SEO standpoint.
Our developer implements the designer’s work. Our developer also digs into more technical elements, like page load speed time, to ensure a favorable user experience.
Why Invest in UX
Makes Current and Prospective Customers Happy
- A good benchmark for average time on a page is 52 seconds [source]. People make decisions quickly, and if there’s a poor user experience, they bounce and head to a competitor’s website. The website must have a proper flow to make current and prospective customers happy. Good UX helps accomplish this. Visitors usually have a question or purpose in mind when visiting your site. It’s important to answer this question while making it easy for them to learn more, which leads to a higher conversion rate. Good UX allows people to feel satisfied after visiting your website.
Google Loves It
- The design and layout of your website play a vital role in Google’s algorithm. Gone are the days of simply stuffing keywords onto a page to improve rank. The content on each webpage should provide a good user experience. You’ll reap the benefits and improve your rank if you can accomplish this. [learn more about our SEO services].
Serves as Better Sales Collateral
- Your website should serve as effective sales collateral. If your content is overly complex, users will find it confusing. On the other hand, if it’s too broad, your messaging will be unclear. When a company improves its website’s user experience, it enhances the sales collateral for the entire organization.
Increases Conversion Rate
- YForrester Research reported that a well-thought-out, frictionless UX design could potentially raise conversion rates up to 400% [source]. When the experience is strong on your site, it makes sense that more people are likely to convert. Too many businesses make the mistake of investing a lot of money into paid ads or SEO without analyzing the user experience first.
Examples of UX Work
Want to Improve your Website’s User Experience? Contact Us!
Contact The Media Captain to speak with our team of marketing and web design experts. We look forward to learning more about your business while guiding you in the right direction on a web marketing strategy.