Digital Marketing Agency for Law Firms

Law firms understand that in order to grow their legal practice, online marketing is a necessity. Over 30% of potential clients start their attorney search online and over 65% of law firms spend most of their marketing budget online [source]. 

Our digital marketing agency has extensive experience in online marketing for law firms. We’ve achieved fantastic results in some of the most competitive legal practice areas. We’re proud to have helped law firms start from scratch while taking established firms to new heights. Whether you need online marketing support or a new website, The Media Captain is here to help. 

Our Legal Marketing Experience

  • We’ve been in business since 2010 and helped many law firms over the years
  • We have extensive legal marketing experience across multiple practice areas
  • We’ve written thousands of pages of content for different law practices
  • We’ve managed millions in ad spend for our attorney clients 
  • We’ve built many high performing websites for our attorney clients 
  • We’ve helped our attorney clients rank on the 1st page of Google a wide array of competitive keywords 
  • We’ve written long form blog content that’s helped drive qualified traffic to our clients sites
  • We’ve created compelling social media posts for attorneys

Legal Marketing Services

SEO

We’ll work with your law firm to try and improve its rank on Google and major search engines.

SEO Services

Web Design

We’ve designed and developed many sites for law firms to improve the user experience.

Web Design Services

Social Media

We create memorable social content and ads to increase awareness for your firm.

Social Media Marketing Services

Google Local Service Ads

Google Local Service Ads are a crucial way to drive leads to your law firm. We’ll get your firm set-up with GLSA.

Learn More

Paid Advertising

We’ll drive instant traffic to your law firms website through paid advertising.

PPC Services

Graphic Design

Whether you’re looking for new homepage, slider graphics, brochures or presentations, we can help.

Graphic Design Services

Reputation Enhancement

Most consumers seek out reviews before selecting a law firm. We’ll help you with this strategy.

Reputation Enhancement Services

Email Marketing

We provide email marketing support so you can hit current and prospective clients with key messaging.

Email Marketing Services

Content Creation

Creating blogs and strong content is important to appease users and search engines.

Client Success Stories

Schiff Law Firm – Personal Injury

Schiff Law is a well-known firm throughout Ohio. They approached The Media Captain for a new site build that coincided with SEO improvements.

The new website build and digital marketing efforts resulted in a 24% increase in contact form conversions and a 38% increase in average time on site. Schiff Law achieved top rankings for coveted keywords with a much improved site experience. Learn more about this success story with Schiff & Associates.

Trolinger Law – Divorce

Trolinger Law was needing to build their brand from scratch. They were in a time crunch for a new website along with SEO, PPC and Social Media Services.

The Media Captain was able to launch Trolinger’s website within three months. During this timespan, we developed and launched the marketing strategy. By the time the firm announced its launch, all areas of the website and marketing were working synergistically together. Although the brand was new, you’d never have gotten this impression based on digital work completed leading up to its inception.

Website Portfolio For Attorneys

Law Firm Marketing Statistics

Below are statistics that emphasize the importance of online marketing for law firms:

Referrals

When searching for a lawyer, 57% of consumers conducted their own search, 59% asked for a referral, and 16% did both [source]. While referrals are important, people trust those listed high in search results on the internet.

Blogs

Only 27% of law firms report having a blog [source]. Establishing a blog strategy is a great way to drive long tailed search queries to your site while also helping to establish quality backlinks.

Social Media

76% of lawyers and law firms using social media use LinkedIn, followed by Facebook at 60% and Twitter at 37% [source]. LinkedIn is a great channel for attorneys to distribute content on behalf of their firms page. We see great results when attorneys share content to their own personal LinkedIn account, expanding overall reach.

Mobile Friendly

68% of law firms say their website is mobile-friendly [source]. Having a mobile friendly site with strong call-to-actions, such as your phone number, email and contact us is imperative.

Case Studies

Only 47% of firms show recent successful cases on their websites [source]. Case studies are a great way to showcase your firms skillset and expertise and should be incorporated more frequently onto attorney websites. You can view our case studies to get an idea of how we like to structure this!

Live Chat

Only 5% of firms say their sites use live chat [source]. Live chat is a great way to capture more leads by answering questions in real-time.

Our Strategy For Legal Marketing

Location Matters
Where do you want to generate new business from? Do you have one physical location in one specific city? Do you have multiple offices throughout the state? Does your practice focus on national practice areas? We help create a location specific strategy that aligns with your business goals. 
Practice Area Focus
Does the majority of your revenue come from 1-2 specific practice areas? Are there lucrative practice areas you want to grow? We learn your more about your practice areas during our discovery process. We then create our digital marketing strategy to align with your most profitable practice areas. 
Competitive Research
We look at which competitors are outperforming your firm from a digital marketing perspective. Are you being outranked on Google? Are you being outbid on your ads? We’ll find your diffencies and improve upon this based on the tactics we see working for other law firms. 
Conversion Rate Optimization
According to Law Technology Today, 35% of the time, phone calls from prospective clients are not answered. 42% of the time, law firms take an average of 3+ days to respond to a message from a new potential client. We take a proactive approach to improve your conversion rate percentage.
Reputation
For an attorney, reputation is everything. Yet many attorneys ignore their online reviews. Our reputation enhancement services allow for our law firm clients to be more proactive in soliciting reviews. 67% of online reviews are left on Google. Stronger reviews can lead to more organic traffic and a higher conversion rate percentage.  
Blogging
We are strategic in the topics we select for our legal clients. We’ve seen instances where thin content that’s poorly written has penalized attorney websites. We devise a blog strategy that aligns with your firms business objectives. We strive to drive highly qualified traffic to your blog that can result in new potential business. 

Testimonials

Practice Area Specialization

We’ve worked with attorney clients in the following practice areas listed below. We are proud to be a trusted digital marketing agency for law firms!

  • Personal Injury Law
  • Employment Law
  • Bankruptcy Law
  • Immigration Law
  • Real Estate Law 
  • Family and Divorce Law 
  • Commercial Litigation

Working With The Media Captain

The Media Captain is headquartered in Columbus, Ohio. We work with legal clients throughout the country. Our mission is to help law firms generate more online leads through our various digital marketing and web design services.

Our team is extremely communicative. We pride ourselves on developing the right strategy for clients based on our experience. We have all of the resources in-house execute on each element of our strategy.

We encourage your law firm to reach out to The Media Captain for a complimentary consultation.

Looking for Legal Marketing Support?