Marketing for The Home Service Industry

There are 29.5 million searches per year on Google for home service businesses. Having a strong online presence can be the differentiating factor for the future growth of your business.

Our agency, The Media Captain, has a proven track record in helping home service clients generate more leads while improving their online presence. We’ve helped businesses like plumbers, roofers, landscapers and movers (to name a few) improve their online presence.

Our combined knowledge of home services, digital marketing and web design separates our team versus the competition.

Our Home Services Experience

  • We’ve managed millions in ad spend for home service clients.
  • We’ve worked with solo shop, multi-location and franchisees. 
  • We know what keywords to bid on and target for SEO and PPC.
  • We were voted a Top 1% marketing agency in the U.S. by UpCity.
  • We’ve helped increase leads for numerous home service clients by more than 100%.
  • We’re extremely well versed with Google Local Service Ads.
  • We have development and design resources in-house.

Our Core Suite Of Services 


Ranking on the first page of Google is key for home service clients to improve profitability.

SEO Services

Paid Advertising

Google Local Service Ads, Pay-Per-Click, Social Ads and Display Retargeting.

Paid Advertising Services

Web Design

We build websites for home service clients with the focal point being a high conversion rate.

Web Design Services

Reputation Enhancement

Generating online reviews for your home service business will establish trust and credibility.

Reputation Enhancement Services

Social Media Marketing

Get in front of home owners with strong social media content and advertisements.

Social Media Services

Email Marketing

Sending emails to customers and prospects can yield one of the best ROI’s.

Email Marketing Services

Marketing Success Stories

The Waterworks 

Our website development and digital marketing work for The Waterworks led to a 123% increase in website traffic and a 107% increase in leads. We helped this local plumbing company rank on the first page of Google for many coveted keywords within their local market. We served as The Waterworks one-stop shop, managing their website, SEO, social media and email marketing. You can learn more about The Waterworks success story below. Let The Media Captain elevate your plumbing company to new heights!

Feazel Roofing

We helped Feazel Roofing increase leads by over 100%. Feazel is located in 6-markets. Our SEO efforts led to much greater local visibility within each market. For paid advertising, after proving that an increased budget led to more leads at a profitable price point,  we scaled their paid advertising campaigns. Their online growth led to Feazel being named the 2021 Roofing Contractor of the Year. We look forward to learning more about your roofing company so we can achieve similar results as to what we accomplished for Feazel. 

Website Portfolio For Home Service Clients

Home Service Marketing Stats

Mobile Search

68% of searches within the home services sector are done via mobile.

Search Engines

61% of people are using a search engine to find home services providers.

No Brand Allegiance

67% of people searching for a home service business didn’t have another company in mind when conducting the search.

Strong Purchase Intent

48% of consumers made searching for a home service provide made a purchase within 1-week of conducting their initial search.

Strong Search Volume

There are 29.5% million searches per year for home service businesses

High Performing Sites

An optimized website has a 3.4% chance of converting whereas a non-optimized site only has a 1.6% chance.

Home Service Industries We Work With

Below is a list of home service specific businesses that we’ve worked with over the years. To speak with a marketing expert about your home services business, contact us today

  • Plumbing
  • Roofing
  • Moving
  • Landscaping 
  • Carpet Cleaning
  • Garage Door Repair
  • Contractors
  • Painting 
  • Pest Control
  • Windows & Doors 
  • HVAC
  • Home Builders
  • Franchises
  • Electrical

Working With The Media Captain

The Media Captain has been working with B2B businesses since 2010. We know what it takes to generate leads and increase business for home service clients.

When you work with The Media Captain, you’ll have a team of experts with a proven track record in the home services sector. We know what keywords to bid on, SEO strategies that work and how to create lead generating websites.

We would love to learn more about your home service business and start discussing a marketing strategy!

Want Marketing Support for Your Home Service Business?