Marketing Agency for Roofing Companies

SEO, Web Design, PPC, Social Media & Email Marketing for Roofers

Our online marketing services help roofing businesses generate more leads and business. Just ask Feazel Roofing; our PPC and SEO strategy and tactics doubled their online leads within 12 months. We generated 4x the amount of leads for Lifetime Quality Roofing via our storm-specific social media advertisements. We also have extensive experience with commercial roofing clients.

When someone searches on Google for a roofing company, they search at the city level (ex: Pittsburgh Roofing Company), the suburb level (ex: Squirrel Hill Roofing Company), or simply “Roofing Company near me.” The searches can also be more detailed, such as “Slate Roof Repair.” Our proven strategy will help your business capitalize on these searches in your local market.

Our services go beyond SEO. Many roofing companies go door-to-door to try and acquire new customers. We amplify these efforts with a retargeting strategy that serves ads in these same zip codes, keeping your company visible to potential customers even after your sales team has moved on. We also prepare storm-ready ad templates, allowing you to quickly launch targeted campaigns when severe weather hits your local market.

We’ve worked with many roofing companies since our inception in 2010, giving us insight into where to allocate time and resources to drive new leads from your website.

Proven Track Record

Over a decade of experience helping roofing companies expand their business
Millions of dollars managed across Google and Meta for roofing clients
Experience with single-location and multi-location roofing businesses
We’re a full-service agency. Roofers like working with us because we handle content, design, development, and hosting.

Strategic Digital Marketing Approach

SEO

SEO & Local Marketing

Local SEO is one of our strengths. We better optimize your core service pages while building service area pages so you can rank at the city and suburb level. We structure your site by creating dedicated pages for different storm types (hail, wind) and roof types (asphalt shingles, slate). Each page is locally optimized, helping you to appear in searches like ‘hail damage repair Westerville’ or ‘slate roof replacement Columbus.’ We strategically build service area pages so you can rank in coveted suburbs, expanding your reach in your local market.
Google values expert-written content. For the pages we enhance for SEO, we interview the subject matter experts at your roofing company. Rather than having fluff content, each piece of content turns into a piece of sales collateral, enhancing the user experience and ultimately helping with SEO rankings. You’d rather have your top technician talking about a slate roof than someone on our team – that’s why our journalistic interview approach captures their real-world expertise and transforms it into compelling content that resonates with customers.

Paid Advertising

We structure our PPC campaigns similarly to how we structure the website. We create campaigns for suburbs, roof and storm types, and the primary market. This helps us get diversified clicks at different price points in your local market.
For the roofing clients that do door-to-door sales, we get a list of zip codes and neighborhoods they target weekly so we can serve retargeting ads to those areas, which keeps their brand top of mind once they leave.
Expertise in Google Local Service Ads, a critical element of online advertising for roofers. We help with set-up and verification along with ongoing oversight and strategic guidance.

Storm Response, Reviews & More

An effective social media advertising strategy based on recent storms. Our design team creates a library of storm-ready templates – covering hail damage, heavy wind, tornadoes, hurricanes, and more. When severe weather strikes your market, we instantly deploy targeted ads to affected zip codes to ensure your roofing company is at the top of homeowners’ minds when they need help the most.
Once a job is completed, we help roofing companies get more Google reviews with email and text message reminders. We help with branding and awareness with social media posting. Email marketing is also utilized when there are storms within a local market.

Commercial Roofing Expertise

Extensive experience with commercial roofing clients, where marketing strategy differs from residential
Commercial roofing searches focus on city and state level rather than suburbs, with different terminology like “low slope roofs” and “steep slope roofs”
Commercial roofing clients like Division 7 Roofing have achieved page one rankings on Google through our SEO strategy and deployment.
We know what keywords B2B decision-makers will search for and construct our strategy based on this.

Ongoing Support & Results

Each roofing client has access to real-time reporting, allowing them to see keyword rankings versus competitors, ad spend, conversion rates, and key data points associated with their account. We assign a marketing strategist with home services and roofing experience to your account. This strategist serves as your day-to-day contact and helps devise your strategy while ensuring positive growth.

Case Studies From Our Roofing Clients

Feazel Roofing

We proved how effective paid advertising (Google Ads and Google Local Service Ads) could be and made this a much larger part of the overall marketing budget – leading to a 2X increase in qualified leads. We also built out suburb-specific pages, which doubled organic traffic from key service areas.

108% increase in online leads for Feazel during our first year of work
Scaled Google Ads budget from $5,000/month to $30,000+ per month within
Increased page one visibility on Google by more than 1000% by building service area pages within each one of their local markets.

Lifetime Quality Roofing

We helped Lifetime Quality properly structure their Google Ads and Meta Ad campaigns. This multi-location roofing company needed a complete overhaul - their keywords were broad match, and they were only serving ads in one of their markets. Before their busy season, we built a library of storm-ready ads for each market on Meta (covering hail, wind, and hurricane damage), which yielded great results The restructuring of their Google and Bing Ad accounts expanded their reach across all different markets for coveted keywords while maintaining better keyword control.

1,564% YOY increase in conversions
167% increase in Google PPC leads
Thousands of leads generated from Meta for storm-specific campaigns under $40 per lead

Division 7 Roofing

We built a new website for Division 7 while ensuring the expert-written content provided a great user experience. This resulted in the top Google rank for some of their most coveted keywords, including ‘commercial roofing Columbus, leading to a 52% increase in website traffic.