SEO, Web Design, PPC, Social Media & Email Marketing for Plumbers
We help plumbing companies drive qualified traffic and leads through our digital marketing efforts – just ask The Waterworks, who saw a 123% increase in website traffic and 107% uptick in leads under our watch or A-Z Plumbing, whose business doubled after working with our agency.
Our full-suite of marketing services helps plumbing companies rank well in their local markets while driving leads through PPC, Google Local Service Ads, and social media.
When people search on Google for plumbing companies, they use various terms – from broad phrases like “Columbus plumbing company” to specific suburb searches like “Westerville plumber” or service-specific queries like “emergency drain cleaning Grove City.”
Our strength lies in local marketing for small to mid-sized businesses within the home services sector. We’re ready to elevate the online presence of your plumbing business.
Why Choose The Media Captain As Your Plumbing Marketing Agency
Proven Track Record in Plumbing Marketing
- Established in 2010, we have over a decade of experience helping plumbing companies grow their business
- We’re really good at local marketing, which is important for plumbing companies. The goal for a plumbing company is to rank in their primary market – like Columbus, Ohio – along with surrounding suburbs such as Westerville, New Albany, and Grove City. Many people search hyperlocally for plumbing companies, and we have a proven framework to capitilize on this. This approach led to The Waterworks increasing their leads by 107% under our watch.
- We’ve helped multi and single location plumbing businesses. Regardless of the size of your plumbing company, we have the resources to support your growth goals.
Strategic SEO & Digital Advertising
- Plumbing is a competitive industry. When targeting keywords like “Cleveland Plumbing Company,” the keyword difficulty for such terms exceeds 50, placing this indusustry in the top 20% of our most competitive client keywords. However, when targeting less competitive suburbs and more niche specific services, like emergency gas line repairs, the keyword difficulty drops significantly. Our strategy takes into account higher intent and lower intent queries.
- Google values expert-written content for SEO. We create pages with valuable information by interviewing your technicians for each service. This means every page delivers value to potential customers, increasing conversion rate percentage for paid ads and improving SEO.
- We’ve managed millions in Google Local Service Ads for our clients. We’ve helped countless plumbing clients get set up and verified with this platform, turning it into a key lead-generating component. A large part of A-Z Plumbings growth was turning them being early adapters in the Cleveland market with Google Local Service Ads.
- We know how to structure Google and Bing PPC campaigns to achieve above average conversion rates. Our campaigns are strategically built around suburb, city, and service-specific searches, similar to SEO.
- For social advertising, we target specific zip codes with special offers and coupons. For A-Z Plumbing, we took their existing TV commercials and turned them into a targeted Meta ad campaign. This created a cohesive marketing strategy that tied their TV, billboard, and digital.
Additional Services
- Over 90% of businesses check for online reviews before making a purchase. We help plumbers get more Google reviews by following up with customers via text and email after an appointment.
- Many plumbing companies have strong customer and prospect lists but don’t leverage email and text message marketing. We help them tap into these profitable forms of marketing.
- We have social media specialists with journalism backgrounds. We love finding the compelling stories happening at your business and bringing them to light via social media.
Full-Service Marketing Support
- The Media Captain offers design, development, and marketing resources in-house. This allows our plumbing clients to have one shop that can tend to all of their web marketing needs.
- Each client has access to real-time reporting to track key metrics. You can see where your plumbing company ranks on Google versus competitors. You can monitor ad spend, conversion rate percentage, cost per lead, phone calls (via CallRail), and other key metrics to gauge how business is trending.
- You will be assigned a strategist with experience in the home services industry. They will be your day-to-day contact and will help dictate strategy and monitor your performance.
Case Studies From Our Plumbing Clients
The Waterworks
The Media Captain helped The Waterworks dominate the Columbus market with a strong Google and digital presence.
- 123% Increase in Site Traffic
- 107% Increase in Leads
- Ranked in top positioning on Google for “Columbus Plumbing Company,” one of the most competitive local queries.
“Working with The Media Captain was an absolute pleasure. They helped dictate the strategy based on their marketing expertise while tapping into our knowledge of what was happening with our business. We saw great digital growth under TMC’s watch.”
Jean Nemeti
The Waterworks
A-Z Plumbing
A-Z Plumbing was an old-school company, still heavily reliant on traditional advertising. The Media Captain helped grow their business by getting more aggressive in the digital space.
- Scaled advertising budget from $500/month to $10,000+ based on the success of PPC and Google Local Service Ads.
- Business more than doubled under Media Captain’s watch over a 7-year timespan.
- Full-service support from new website design to SEO, paid advertising, social posting, and more.
“We’ve seen nice growth with The Media Captain as our marketing agency. I like having direct access to the company’s owner if any issues arise. I’ve had a steady account manager who understands the industry well.”
Rachel Umansky
A-Z Plumbing
THE MEDIA CAPTAIN’S
Treasure Chest of Services
Whether you want to utilize our full suite of services or focus on specific services like paid ads or SEO, we’ll craft a custom strategy that fits your plumbing company’s goals and budget.