SEO, Web Design, PPC and Social Media for Landscapers and Lawn Care
We help lawncare and landscaping businesses scale by generating more website traffic and leads in their local market. Just ask Visterra Group, within their private equity landscaping portfolio, we doubled website traffic, organic visibility and leads within the first year by building six new websites, running targeted PPC campaigns, and creating localized pages for SEO.
Jim Engineer, the National Director of Marketing and Communication for Visterra Group, a private equity-backed commercial landscaping business, had the following to say about our landscaping and lawn care marketing track record: “TMC will continue to serve our organization as a trusted digital marketing partner based on their track record of trust, established best practices and lead-by-example approach to getting the job done.”
The Hyperlocal Nature of Landscaping Marketing & Overall Competitiveness
- Landscaping and Lawn Care falls into a moderately competitive category among our digital marketing clients. When bidding on keywords like ‘Lawn Mowing Services Lexington KY,’ the average cost per click is $5.79 with a keyword difficulty of 23%. Compare this to personal injury law, where clicks often exceed $50. This moderate competition allows us to achieve faster results in the lawn care space.
- Landscaping and Lawn Care is hyperlocal. When homeowners need services, they typically search at both the city level (example: Columbus landscaping company) and the suburb level (example: Gahanna, Ohio mowing company). These searches span across services like mowing, fertilization and weed control. Take Dynamist as an example – through our SEO services, they now rank #2 on Google for “Greenscape Services Wylie, TX.” Google has essentially become their most valuable sales rep, driving qualified leads to their business. We have hundreds of keywords ranking on the first page of Google for coveted landscaping queries. Our expertise in local marketing makes for an ideal partnership between our agency and landscaping businesses.
- The beauty of the lawn care business is that clients typically fall into the retainer model where they are billed on a monthly basis. According to WorkWave, the average monthly cost of a lawn care client on a retainer typically falls between $100 and $200. When you acquire a new customer through digital marketing, this builds up your recurring revenue, resulting in more steady business and increased profitability.
Multi-Channel Marketing Approach
Search Engine Optimization
- Service Page Strategy
Our SEO campaigns for landscaping and lawn care businesses focus on creating optimized service pages, such as mowing, edging and trimming, fertilization, weed control, hardscaping. We optimize these service pages for your localized markets (example: Lexington, KY Lawn Mowing Services), which improves SEO while providing high-quality landing pages for PPC. - Optimizing For Your Local Market
Most lawn care companies travel throughout their local market. They will go from suburb to suburb to perform jobs. About 46% of Google searches are local searches, which means they are for businesses in a specific area or service area [source]. It’s important to not just rank for the suburb, such as Lexington, but also surrounding suburbs, such as Georgetown, Meadowthorpe, and Beaumont. We recommend building service area pages so you can rank for your primary market (example: Lexington) and your coveted suburbs (example: Georgetown). - Expert Content Development
Google values expert written content. We’re not the landscaping experts, you are. Our team conducts thorough interviews with the experts to obtain valuable content for the pages throughout your site. When someone is wanting to learn more about hardscaping or softscaping, they don’t want fluff written by a marketer. They want valuable insight from an expert. Our proven interview process takes your insight and we lay it out in a way that’s ideal from a user experience perspective.
Paid Digital Advertising
- For Google PPC, we bid on keywords at the city and suburb level across all services. This brings diversified clicks at different price ranges. We are able to track phone calls and leads to measure the ROI.
- Many landscaping businesses want to target homeowners in more affluent areas, which makes sense as the job value is higher. We target specific zip codes and household incomes with our paid advertising, whether it’s social media ads or Google PPC to get in front of your ideal customer.
- Our agency manages millions of dollars in ad spend, with a good chunk coming from our landscaping clients. Paid advertising brings immediate, highly targeted traffic to your website.
Email Marketing & Review Management
Email Marketing
- Allows us to send promotional and reminder messages to all of your current and prospective customers, keeping your landscaping business top of mind.
- Great way to upsell clients on maintenance packages, fall cleanup, spring cleanup, etc.
- One of the best ROI’s amongst our digital marketing services since you own the customer data and only have to pay for the email platform.
Online Reviews
- The reputation of a landscaping business is extremely important. After a job is finished, we send email and text reminders pushing customers to review their experience. Our software has them rate the job 1-10. Positive scores trigger online review requests, while negative feedback goes straight to your team to improve customers service.
Reporting & Support
- Our landscaping clients are integrated into our real-time reporting platform where they can monitor keyword rankings versus their competitors, oversee total website traffic, phone calls and leads.
- You will be assigned a marketing strategist well versed in the home services sector, who will serve as your primary contact point and develop the strategy, oversee results, come up with proactive ideas and answer any questions you may have.
- We are familiar with platforms such as Service Titan and Angie.com and can help with integration and oversight of these platforms.
Testimonials From Landscaping Client
“We are a Private Equity-backed commercial landscaping company and have appreciated The Media Captain’s insight, guidance and output as we have grown our portfolio. Specifically, over the past 18 months, I’ve had the pleasure of managing our relationship with TMC and believe they are an exceptional agency led by founders, Stefanie and Jason. TMC is accountable to their clients, creating high-performing digital marketing campaigns that are sensibly priced, and ranging from expert web site redesign to high-performing SEO and Pay-Per-Click (PPC) campaigns. TMC will continue to serve our organization as a trusted digital marketing partner based on their track record of trust, established best practices and lead-by-example approach to getting the job done. I highly recommend TMC for similar future engagements.”
Marketing Success Stories: Visterra Group
- Built 6 different websites amongst their landscaping and lawncare private equity portfolio
- Hundreds of keywords ranking on the first page of Google in markets like Louisville, Cincinnati, Dallas, Houston, Wylie, Boston and Columbus.
- Doubled organic visibility and online leads via Google across all markets
- Leveraged our B2B knowledge to drive valuable clicks within the commercial landscaping and lawncare sector.
Web Design for Landscaping Businesses
THE MEDIA CAPTAIN’S
Treasure Chest of Services
We customize packages for lawn care businesses based on their specific needs. Learn more about the core services we offer.