Why a Marketing Agency Makes Sense for Landscaping Companies
Landscaping and Lawn Care is hyperlocal. When commercial property managers or homeowners need services, they typically search at both the city level (example: Columbus Commercial Landscaping Company) and the suburb level (example: Gahanna, Ohio lawn care company). These searches span services like commercial landscape maintenance, mowing, fertilization, weed control, and more. Most landscaping businesses lack the digital expertise to capture these high-intent searches.
Take our client, Riverside as an example – through our SEO services, they now rank #1 on Google for “Commercial landscaping company Boston.” Google has essentially become their most valuable sales rep, driving qualified leads to their business. We have hundreds of keywords ranking on the first page of Google for coveted landscaping queries. Our expertise in local marketing makes for an ideal partnership between our agency and commercial or residential landscaping businesses.
Landscaping Success Stories
Visterra Landscaping Group | Multi-Location SEO Private Equity Portfolio Expansion: From 1 Test Site to 6 Locations
Visterra Landscaping Group, a private equity company with multiple landscaping businesses, initially hired us to test our strategies on one location. After seeing significant increases in organic placement and leads, they expanded our partnership to manage 6 different websites across their landscaping and lawn care portfolio. We’ve secured hundreds of first-page rankings across markets including Louisville, Cincinnati, Dallas, Houston, Boston, and Columbus, doubling organic visibility and online leads across all locations.
The Economics of Landscaping Marketing: Reasonable Ad Costs, High Potential
While the SEO competition is moderate to high, it’s still manageable compared to highly competitive industries. The reasonable ad costs make this industry accessible to capture high-value contracts and recurring maintenance revenue.
Google ADS Cost
$6.60 – $13.75 Per Click
(Reasonable CPC Rates)
Competition Level
58-72% Keyword Difficulty
(Coderate to High, but manageable)
Local Advantage
City + Suburb Targeting Means High-Intent Local Searches
Contract Potential
High Ticket Contracts & Recurring Services
SEO is one of the most profitable marketing endeavors for landscaping companies.
Core Services for Landscaping Companies
We help landscaping businesses pick the most needed services for their practice. Whether you need one service or several, we’ll customize your strategy based on your growth objectives and your budget for paid advertising.
- Local SEO strategies focused on landscaping service areas and neighborhoods you serve.
- Service page optimization for lawn care, hardscaping, softscaping, and seasonal services.
- Content development featuring your expertise in plant selection, design, and maintenance.
- Target affluent neighborhoods and zip codes where landscaping budgets are higher.
- Seasonal campaign management for spring cleanup, fall maintenance, and holiday decorating.
- Service-specific ads for lawn care, landscape design, hardscaping, and maintenance contracts.
- Location-based targeting to reach homeowners in your service areas.
- Visual-focused campaigns showcasing before/after transformations and seasonal projects.
- Targeted ads for homeowners interested in outdoor living and home improvement.
- Seasonal content promotion for spring landscaping and fall cleanup services.
- Seasonal reminders for lawn care, cleanup, and maintenance services.
- Follow-up campaigns for quote requests and project estimates.
- Customer retention emails for ongoing maintenance contracts and seasonal services.
- Showcase your work through Facebook, Instagram, and LinkedIn
- Seasonal content featuring your landscaping projects and expertise
- Build trust and engagement with potential residential and commercial clients
Landscaping Marketing Channels: Ranked by ROI
We recommend prioritizing Paid Ads and SEO to drive new business and capture hyperlocal searches. We then want to ensure we maximize recurring revenue through email communication and showcase the visual nature of the business through social media.
Why Choose The Media Captain for Your Landscaping Business
- We are familiar with platforms such as Service Titan and Angie.com and can help with integration and oversight of these platforms.
- We have experience working with both residential and commercial landscaping businesses, from lawn care to large-scale commercial landscape maintenance.
- Our team will focus on seasonal marketing adjustments, ramping up campaigns during peak landscaping months and promoting relevant off-season services like snow removal.
- We understand the visual nature of landscaping and excel at showcasing your before/after transformations across all platforms.
