SEO, Web Design, PPC and Social Media for Personal Injury Lawyers
Personal injury law is one of the most competitive industries among our clientele. The keyword “car accident lawyer” can cost more than $100 per click on Google. A personal injury case can yield a multi-million verdict, which is why law firms are willing to spend so much on advertising and marketing.
OUR TEAM thrives in helping personal injury law firms navigate the competitive digital marketing space. Our case studies speak for themselves.
- We helped Donahey Law Firm triple their organic visibility, achieving top 3 Google rankings for highly competitive keywords including “Columbus Personal Injury Lawyer” and “Columbus Car Accident Lawyer.”
- We helped Bresman Law firm generate more than 50 leads in a three-week timespan for a mold outbreak at Ohio State’s dorms through a social media campaign.
- We helped Goddard Law Firm in West Virginia obtain top rank for medical malpractice queries pertaining to the most popular hospitals.
Having worked with single and multi-location personal injury law firms for more than 15-years, we know where to invest time and resources to drive new cases.
Continue reading to learn more about our expertise with personal injury law marketing and how these strategies can work for your firm.
Strategic Digital Marketing Approach
Experience & Full-Service Capabilities
- We’ve been working with personal injury law firms for over 15 years, making it one of the first industries our agency served when we launched in 2010
- Comprehensive experience across all personal injury areas including auto accidents, truck accidents, motorcycle accidents, medical malpractice, workers’ compensation, birth injuries, and more
- As a full-service agency, we handle all aspects of digital marketing – from website design to SEO, paid ads, and social media
- Jason Parks, our agency owner, regularly attends legal marketing conferences like Lex Summit in Salt Lake City to stay current with industry trends
Local SEO Expertise
- Local SEO is in our DNA – we understand that personal injury strategies are highly localized
- People search primarily by state, city, or suburb + the practice area they were affected by (e.g., “Ohio Personal Injury Lawyer” or “Car Accident Attorney Columbus”)
- We manage intensive page buildouts that scale with your needs:
- Each practice area requires market-specific pages
- Multi-location firms often need hundreds of optimized pages
- Example: For a West Virginia law firm, we built strategic pages targeting Clarksburg, Elkins, Harrison County, and Morgantown, plus dedicated pages for medical malpractice cases at specific hospitals like United Hospital Center and Logan Regional Medical Center
- Our experience includes managing large-scale page buildouts that combine practice areas with target markets
- Thousands of keywords ranking on page one of Google for our personal injury clients nationwide
- Donahey Law Firm tripled their organic visibility after partnering with The Media Captain. They now have an organic visibility over 30% and rank at the top of Google for coveted keywords like “Columbus Personal Injury Lawyer,” “Columbus Car Accident Lawyer” and “Columbus Medical Malpractice Lawyer”
- We interview attorneys directly to create expert content Google values
- Example: Donahey Law Firm jumped 35 spots to page one for auto accident keywords after we interviewed four of their attorneys
- Strategic blog content targets less competitive, high-value searches:
- Instead of competing for “Arizona Truck Accident Lawyer,” we target phrases like “Steps to take after being in a truck accident in Arizona”
- This approach generates valuable backlinks while attracting prospects earlier in their search journey
Paid Advertising Strategy
- We’ve managed millions in ad spend for personal injury clients over the years
- For multi-location firms, we create targeted PPC strategies based on:
- Number of physical locations
- Percentage of business in each market
- Desired growth areas
- While many PPC keywords are expensive in this industry, we drive quality traffic at various price points:
- Example: For a Cincinnati personal injury firm with a limited budget, we set-up a Bing campaign targeting truck accident keywords. This drove a cost per click under $3, very low for the industry, and generated leads that allowed them to expand into different practice areas
- Implementing Google dynamic ads based on relevant site pages
- Targeting niche practice areas (like medical malpractice) that have less competition and lower cost-per-click
- While focusing on cost-effective clicks, we still bid on highly competitive keywords – our strategy balances premium and value-driven traffic sources
- We’re experts in Google Local Service Ads, which appear prominently at top of search results
Ongoing Support & Results
- We set-up each personal injury client with a real-time reporting dashboard, allowing them to see their keyword ranking versus competitors, ad spend, website leads, phone calls and other key metrics that we customize for their business
- You will be assigned a marketing strategist to your account who has experience in legal marketing. This person will be your day to day contact point and will help devise strategy and oversee results
Testimonials From Personal Injury Clients
“Jason and his team at The Media Captain were first class throughout our whole experience. They customized our firm’s new website and had all of the tools necessary to keep our Google rankings in tact from our old site. It was truly a seamless experience with Grade A customer service. Michelle was always available to speak with whenever we needed to discuss an edit and Katie was also always available to discuss design. They designed our site and it looks clean and welcoming. We couldn’t ask for a more creative and caring team to work with.”
“I have been doing business with The Media Captain for many years. We trusted their firm in managing our web visibility. Their creative ideas and execution have been flawless. Jason, the owner, is always a call away and will get back to you promptly to address concerns or issues. The customer service you’ll receive from TMC is unmatched.”
“I have worked with Media Captain for several years now. I came to them wanting a new website for our law firm and they were very attentive to my needs and had great communication. Within weeks we had a new website that surpassed my expectations. Media Captain then was able to increase traffic to my site and they have continued to service my digital media and SEO needs ever since. Thank you Media Captain!”
Marketing Success Stories: Personal Injury Law
Donahey Law Firm
The Donahey Law Firm hired us after a previous experience with a large legal marketing agency left them with issues. Their site had poor quality backlinks and thousands of thin blog posts. Our first step was fixing their website's foundation - removing or redirecting the low-quality blogs. We noticed they had local content targeting various Ohio cities where they rarely saw cases. We shifted focus to Columbus, their primary market.
Bressman Law Firm
The founding partner of Bressman Law Firm was looking for a timely marketing strategy. Many students at Ohio State were affected by the Lawrence Tower mold crisis, where water leaks led to mold and mushroom growth. Within 48-hours, we created a lead generation campaign on Meta targeting Ohio State students. We were able to capture hundreds of leads and generate 50+ cases for this law firm through our social media advertising.
Goddard Law Firm
After opening a new practice in West Virginia, David Goddard needed to rank well organically in a short time period. While every firm wants to rank for "Morgantown Personal Injury Lawyer," we chose a different path. Since hospital negligence makes up a large portion of their business, we built content around the major hospitals across West Virginia. For example, United Hospital Center and Ruby Memorial Hospital.
THE MEDIA CAPTAIN’S
Treasure Chest of Services
We help personal injury law firms pick the most needed services for their practice. Whether you need one service or several, we’ll customize your strategy based on your growth objectives.
Social Media Advertising
Social Media Advertising, Posting, Email Marketing & Review Management