How Much Should I Spend On A New Website?

how much does it cost to build a new website

When you build a new website, you want to make sure it’s done professionally and within your budget. You can call three different website design firms for the same project and get three very different prices. This makes it difficult to know whether or not you’re making the right decision.

I’m going to walk you through how much you should spend on your website and what you should look for in picking the right firm. I’m going to share agency insight that is not often revealed.

Our web design company, The Media Captain, has built hundreds of websites across all verticals. I frequently see competitor quotes when prospective clients are trying to price match. I know how long a website project should take and what it should be priced at. 

Related Blog: The importance of a wireframe for your site build.

What is a fair price to build a website? 

$5,000 is a fair price for a new website build for a small business. This is what we would charge for a website built within WordPress. This pricing would be for a standard website that has 15-pages or less. How did I arrive at this number? Our hourly rate is $150/hour. When you divide $5,000 by $150, you get 33-hours of time. This is about how long it would take us to build a standard website. 

Why are some quotes higher than others? 

There are many reasons why some quotes are higher than others. If you’re working with a development and design firm in New York City, their hourly rate may be $250 per hour compared to our hourly rate of $150/hour. You could be working with a solo shop firm that doesn’t have the skills across the entire spectrum of design and development. Your site could be much more complex than a standard site build.

I can’t tell you how many times we provided someone with a quote for $5,000 and we get a response similar to the following: “My brother in law said he could build this site for $2,500.” On the other hand, we get a lot of clients who are relieved to hear our prices after being quoted three times as much for the same project.

It’s important to audit all of the stakeholders that would be working on your account. Our agency has numerous team members assigned to each web design project. We have a project manager, who helps facilitate the communication between the client and our internal team. We have graphic designers to ensure the look and feel of the site is top notch. We also have developers to make sure the coding and technical aspects are solid. We also create wireframes and mock-ups to ensure there’s checks and balances throughout the development process. 

In my opinion, it’s really important to have these three stakeholders on your project. There’s a misconception that a developer is a jack of all trades and can do design, project management and development. This oftentimes isn’t the case. You’ll be let down in key areas of the project if you don’t have skilled technicians.

If you are getting a quote for less than $5,000, you should ask your development firm about the resources they have on your account. It’s also likely that if there are less team members, the project could take longer. 

What Factors Would Increase My Price? 

There are many factors that could raise the price for your website build. You should take all of this into consideration before moving forward on your website project: 

  • Lack of Details in Scope 
    • Oftentimes, a client doesn’t provide the agency with all of the details for the project scope before work begins. This will add time onto the project based on the original scope. 
  • Number of pages 
    • The more pages you have on your website, the more time it’s going to take to build your site. 
  • Timing 
    • If you need your website completed within two months, you’d likely incur a rush fee with our agency. Give yourself enough time so the project isn’t rushed or expect a pricing increase so the agency can expedite your request.  
  • eCommerce 
    • If you have an eCommerce website, this adds time onto the scope. You must have a checkout that syncs this with a payment gateway. There are often many product pages that must be built. We price simple eCommerce sites slightly higher than a standard site build.  
  • Customization 
    • If you are not building a website in WordPress or if you have custom requirements, this adds onto scope. A strong development firm will tell you whether or not what you’re asking for is a custom request and take this into consideration for your pricing quote. 
  • Verbiage and Imagery for Site 
    • When you have all of the verbiage and imagery prepared for your site project, this saves a tremendous amount of time. I can’t tell you how often a client isn’t prepared with all verbiage and images and this adds time onto scope. 
  • Organization and Communication 
    • When the client is organized and communicative, this speeds up the time in creating a website. 
  • Custom Design Requests 
    • If you need a lot of custom graphics created throughout your site, this will add time onto the pricing quote. You can see on The Media Captain’s site on our marketing portfolio page, there are a lot of custom graphics. This takes a good amount of time to create! 
  • Search Engine Optimization 
    • Within our pricing for a new website, we include integration with Google Analytics and Google Search Console. We submit a sitemap. We create a sound URL Structure. We optimize title tags and descriptions (depending on the size of your site). We also optimize headings on key pages. This is not a full-service SEO package, although it’s more than what most agencies offer. Make sure to ask what’s included from an SEO perspective with your new site build. If you want a more comprehensive SEO plan, that will likely add onto scope. 

In Closing 

  • You should now have a framework for how much you should pay for a new website. 
  • Conduct due diligence in getting different pricing quotes from web design firms.
  • Look at your potential web designer’s portfolio of sites. Reach out to references. Research their online reviews. 

Your website is key to your business. You want to find a firm that builds a professional website but is fair with its pricing. 

If you would like a website design quote, you can contact The Media Captain

Jason Parks

Jason Parks started The Media Captain in 2010. He’s grown TMC into one of the largest digital agency’s in Ohio over the past decade.The Media Captain has worked with hundreds of small, medium and enterprise clients on digital marketing and development projects.The Columbus Based Digital Marketing Agency has received numerous accolades. TMC was named a Top 1% Agency in the U.S. by UpCity in 2019 and 2020. They also won the “Best PPC Campaign,” which was a national award from DashThis. They were also the recipient of the Top 10 Social Media Marketing Agencies in Ohio.

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