How We Acquired 145 High-Quality Backlinks via Our Blog
- Without high-quality backlinks, your website will struggle to rank on Google.
- Your website must showcase authority from other sites linking back to it.
- A great blog strategy can help you scale your link-building efforts naturally.
- When other websites link to your blog, there is a high probability that the backlink is topically relevant, meaning that the content of the linking page is closely related to the content of the linked page.
- I will share an example of how one blog post helped our agency generate 145 high-quality backlinks.
- After reading this blog post, you will see that your blog is a sales engine that can be your greatest link builder.
Outdated Practices of Link Building
- If you sign up for a cheap, paid service for backlink building, you will get low-quality links pointing to your site, which will do more harm than good.
- Manual outreach is extremely time-consuming and often unsuccessful due to the amount of time it takes versus the number of natural, topical links acquired.
- In my opinion, blogging is the most effective way to acquire backlinks that can simultaneously drive you leads.
- Let’s dive into how we acquired 145 backlinks from one piece of content.
Case Study: How Our Blog Has Become a Backlink Generator
- Our “30 Google My Business Stats” blog post has generated over 342 backlinks from 144 domains.
- Our blog “How Much Should You Spend on Advertising and Marketing” generated 198 backlinks from 43 domains.
- We secured high-quality links for the two aforementioned blog posts, including GoDaddy, UPS, Toast, Yext, and logo.com (to name a few).
How to Start Acquiring Backlinks From Your Blog
Expert Written Content
- Google values expert-written content produced by a human, not AI-generated.
- When you are an expert matter on a subject and write great content, other sites will want to link back to your site.
- Stop writing fluff piece blogs. The biggest misconception in SEO is that Google values new, fresh content. Google rewards well-written, informative, helpful content.
Related Blog: How thin content can hurt your SEO
The riches are in the niches
- Picking niche, unique topics improves your chances of ranking well.
- Many SEO professionals rely heavily on keyword research tools to guide their content strategy. For instance, SEMRush reported that the phrase ‘Google My Business Stats’ had a monthly search volume of only 30. Typically, such low search volumes discourage content creators from pursuing these topics. However, these tools don’t predict content performance accurately. Despite the low projected search volume, the Google My Business Stats blog post generated 145 backlinks, far exceeding expectations.
Think about link-worthy content
- Over 200,000 monthly searches are made for “Google My Business.” People who write about Google My Business want to validate their articles with statistics. They searched for “Google My Business Stats,” and voila, they found my article and referenced one of the thirty statistics.
- Statistic-based articles are a great way to acquire backlinks.
Be Consistent & Organized
- A great blog strategy requires consistency.
- I wrote many blogs before I hit the jackpot on a piece of content that generated several hundred backlinks
- When you write many blogs, you can start internally linking amongst them, which is helpful for SEO.
- You can start analyzing data to see what blog posts are generating the most traffic, engagement, and, of course, backlinks.
- Make sure to create a calendar and outline all of your topics for better organization.
In Closing
- Most people overlook their blog as a link-building tool
- Not only can your blog generate links, but it can also yield new leads and customers for your business
- Don’t cut corners with your blog. You’ll acquire backlinks with well-written content from experts.
If you need help with your blog strategy, contact The Media Captain!
