What are the best type of links for SEO in 2015?

Google’s constantly changing algorithm can be overwhelming for online marketers. According to Moz, Google updates its search algorithms 500 to 600 times a year! People have lost their entire traffic from some of the major updates like Panda and Penguin.

Fortunately, The Media Captain team is studying the trends and upates when it comes to Google’s constantly changing algorithm. From the proper way to structure a website to building high quality links, we are obsessed with Google’s updates.

In a way though, these updates give more credence to quality content and more authentic user experience. If you write highly-targeted content that’s focused on providing maximum value to your visitors, you have nothing to fear when Google updates its algorithms again.

That isn’t to say links are not important. Building the “right” type of links is more important than ever, but that’s always been a fact and there is nothing new in 2015 when it comes to what link building strategies you should pursue. Here is the best type of links for SEO you should continue to build in 2015:

1. Editorial links

The media mentions your company. You post thought-provoking op-ed pieces on highly regarded sites. These are editorial links, the jackpot of all links. They demonstrate authority, quality content, and your understanding of the target audience. Needless to say, avoid linking out to low quality or worse yet, spammy sites, as they will seriously damage your credibility in the eyes of Google.

If you formulate a Digital PR strategy to obtain high quality links on media outlets and industry related sites, Google will view your site as more authoritative and this could help your organic search results.

2. Link to your own site

You shouldn’t interlink your pages or posts to other content on your site for the sake of linking, but when the situation is appropriate, it can improve user experience by grouping relevant information together.

For instance, on our website, on our online advertising page, since a crucial component of paid advertising is the landing page experience, we link within our own site when we mention “landing page design.” This improved the user experience and is a great example of how to link to your own site.

3. Co-citation

If your website’s link appears alongside your competitors that are already established, Google will think highly of that. Of course, this only works if your site truly deserves to stand shoulder to shoulder with the industry’s best.

There is a Korean expression called “A tiger with wings.” While links (wings) themselves don’t do much, when they’re put on the backbone of quality content (a tiger), it bodes well for your website.

Since link building has evolved over the years, there have been many businesses that have stayed on the sidelines for implementing a link building strategy. To stay ahead of the competition, you should start to get media mentions, have strong internal linking throughout your own site and focus on co-citations.