8 Best David Ogilvy Quotes

Adweek magazine asked people in the business “Which individuals – alive or dead – made you consider pursuing a career in advertising?”, and David Ogilvy topped the list.

David Ogilvy achieved many great accomplishments in the business world. He started one of the most successful advertising agenices in the world, Ogilvy & Mather. He published a best-selling and one of the most famous books on advertising, “Confessions of an Advertising Man.” Ogilvy also created some of the most famous advertising campaigns for large brands, such as the Commonwealth of Puerto Rico campaign. This made waves in the 1950s with print ads by Ogilvy & Mather that presented beautiful scenes shot by a 26-year-old photographer named Elliott Erwitt.

Regardless of whether or not you are in the advertising industry, the best quotes from David Ogilvy, the “Father of Advertising,” will help spread the message about your brand to the masses in an effective manner.

– “Never stop testing, and your advertising will never stop improving.” 

– “Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.”

– “If it doesn’t sell, it isn’t creative.”

– “The consumer isn’t a moron; she is your wife.”

– “The best ideas come as jokes. Make your thinking as funny as possible.”

– “The more informative your advertising, the more persuasive it will be.”

– “A good advertisement is one which sells the product without drawing attention to itself.”

– “In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.”