We helped Performance Auto Spa increase its organic visibility from 3.53% to 36.89%. Keywords spiked across paint protection film, ceramic coating, window tinting, and luxury detailing. We wanted to walk you through the strategy with examples so you can deploy similar tactics for your auto detailing shop.
Building Out Service Pages
When we took over SEO for the client, they had one centralized service page with 2-3 sentences each for window tinting, paint protection, ceramic coatings, and auto detailing (see what it looked like below).
Importance of Unique Pages For Each Service
Google wants a tight match between what someone searches and the page they land on. If someone searches for PPF (paint protection film), they should land on a dedicated PPF page, not a general services page that mentions PPF in two sentences buried among ceramic coating and detailing. This is SEO 101, but you’d be amazed how many local businesses miss the mark.
We created unique pages for each core service, all nested under the /services/ URL structure.
Strategy For Paint Protection Film Service Page
Let’s dive into the strategy and tactics behind the PPF page.
- Since they are located in Columbus, this service page was optimized locally with proper title tags and headings
- We included professional photos of jobs completed. Google likes unique content, not stock photos.
- We included pricing: $800-900 for a partial front kit, $1,800-$2,000 for a complete hood, and $6,000-$7,000+ for a full vehicle wrap.
- We interviewed experts so the content was truly helpful. We included FAQ’s, additional coating services, a 5-step process for getting started, etc.
- Google looks for non-commodity content, AKA content that is original and can’t be copied and pasted by a competitor
Results Based On Service Page Optimization
Below you can see that for “PPF Columbus,” Performance Auto Spa is ranking #1
PPF keywords saw a whopping 41.62% jump in visibility. It went from 15.75% to 57.37%, all because of the specific PPF service page.
Building Out Vehicles We Service Pages
During calls with this client, they provided us with reports of the top vehicles they service and the percentage of revenue each brand drives. What makes Performance Auto Spa unique is that they’ll service Ferraris as well as Hondas, meaning they don’t just cater to the high-end consumer.
We built “Vehicles We Service” pages, like THIS FERRARI PAGE.
Whenever we create a new page on a client’s website we ask ourselves, “could this serve as sales collateral to a current or perspective customer.” In this case, it was a resounding yes. If someone has a Ferrari and can see jobs completed by Performance Auto Spa on the same brand, it’s going to build trust.
We coordinated with the client get six photos for each vehicle type along with an overview of what was done for each job.
What The Page Looked Like
Results From Initiative
The “Vehicles We Service” page had 0% visibility when we inherited the account because there weren’t any pages. After launching the site, our visibility jumped to 34.97%.
Image Optimization
Auto detailing is visual work. There’s an improvement in the car from before to after the job is completed. Because of this, when people are searching for an auto detailing shop, they are often looking for pictures and going to Google image search.
Below you can see that Performance Auto Spa is populating in the top image results for, “BMW Detailing Columbus.”
This was driven from the “BMW Vehicles We Service Page.” By optimizing the alt image attributes throughout your site, you’ll improve image SEO exponentially.
In Closing
If you’re looking to improve SEO for your auto detailing shop, keep the following in mind:
- The competition for auto detailing shops for SEO is relatively low. With proper optimization, you can rank quickly.
- Auto detailing is visual work so make sure to showcase original imagery throughout your site
- Creating service pages and vehicles we service pages with local optimization will improve the user experience and help with your SEO
- The more transparent you are with pricing, the more Google will trust your site
If you’re busy running the day-to-day of your shop and would like our help to improve your SEO, contact The Media Captain today!
