22 eCommerce Beauty Statistics & Trends

eCommerce Beauty Statistics

The COVID-19 pandemic saw an enormous uptick in eCommerce sales. Beauty and skin care were eCommerce sectors that prospered. Self care became more important than ever, even when people were stuck at home. People couldn’t get the spa treatments that they were used to and they began paying closer attention than ever to their appearance on their many Zoom calls. Since the beauty sector has been experiencing a boom in eCommerce sales, I wanted to highlight beauty sales statistics to showcase growth, plus new trends to look for.

My Authority on eCommerce Beauty

I started DermWarehouse, one of the largest Dermatologist owned and operated eCommerce sites. During 2020, we saw our revenue jump from $2 million annually to over $5 million [view success story]. Our eCommerce conversion rate during 2020 was up nearly 30%.

In addition to founding DermWarehouse, I also helped my brother start this digital marketing agency, The Media Captain and have spent a lot of time working with many different eCommerce businesses in addition to my own. More recently, I also launched my own skincare line, Park Perfection.

I’m heavily entrenched in the eCommerce beauty space. These eCommerce beauty statistics and trends will get you excited about this amazing industry.

Note: If you would like help growing your eCommerce beauty brand, get in touch with TMC!

15 eCommerce Beauty Brand Statistics

  • From 2012 to 2019, the size of the global skincare market grew by 41.8%, and it is projected to continue its upward growth pattern, forecasted to hit a valuation of $189 billion by 2025 [source]

Skin Care Growth Stat
  • The beauty industry went from $483B in 2020 to $511B in 2021 — and with an annual compounded growth rate of 4.75% worldwide — it’s predicted to exceed $716B by 2025. And $784.6B by 2027. [source]

Beauty industry Stat 2021
  • The value of the subscription box market is expected to grow 72% by 2022. 25% of American consumers (both men and women) are currently receiving a subscription box, and another 32% of respondents plan to subscribe in the next six months. [source]

Subscription box ecommerce stat
  • American women spend a monthly average of $313 on their appearance (which equates to $3,756 per year!). [source]

Women and average spend on beauty
  • Following its $600M purchase of a 51% stake in Kylie Cosmetics in 2019, Coty snapped up a 20% stake in Kim Kardashian’s beauty business, KKW Beauty, for $200M. [source]

Value and worth of Kylie Cosmetics
  • The global market value for natural beauty and cosmetics is poised to grow more than $16 billion in the next six years. [source]

Natural Beauty and Cosmetics Growth
  • The market for men’s skincare products was worth $11.6 billion last year and is forecasted to grow to $18.9 billion by 2027. [source]

Men’s skincare sales statistic
  • Teenagers spend approximately $44 billion a year on beauty products. [source]

Stat on Teenagers and Beauty Product Sales
  • The beauty and personal care online share is predicted to surge to 48% in the United States by 2023. [source]

Personal care online stat
  • Estee Lauder saw its online business grow double digits last quarter during the coronavirus pandemic [source]

Estee Lauder income stat
  • Consumers are 40% more willing to try new beauty products than before the coronavirus pandemic. [source]

More willing to try beauty products after pandemic
  • The organic and natural beauty product market is estimated to hit $54 billion in 2027. [source]

Natural and organic beauty market stats
  • In 2021, Unilever acquired Paula’s Choice, the largest direct-to-consumer skin care brand in the world, for an estimated $2 billion. [source]

Unilever aquiring Paulas Choice stat
  • $15 billion will be spent on global influencer marketing by 2022. [source]

15 billion spent on global influencer marketing

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