![Columbus Digital Marketing Agency – Voted Top 1% in U.S. [Media Captain]](https://www.themediacaptain.com/wp-content/uploads/thegem-logos/logo_64daab7912fe21e04611b4e4462e5ea5_1x.png.webp){kind=logo}
The COVID-19 pandemic saw an enormous uptick in eCommerce sales. Beauty and skin care were eCommerce sectors that prospered. Self care became more important than ever, even when people were stuck at home. People couldn’t get the spa treatments that they were used to and they began paying closer attention than ever to their appearance on their many Zoom calls. Since the beauty sector has been experiencing a boom in eCommerce sales, I wanted to highlight beauty sales statistics to showcase growth, plus new trends to look for.
I started DermWarehouse, one of the largest Dermatologist owned and operated eCommerce sites. During 2020, we saw our revenue jump from $2 million annually to over $5 million [view success story]. Our eCommerce conversion rate during 2020 was up nearly 30%.
In addition to founding DermWarehouse, I also helped my brother start this digital marketing agency, The Media Captain and have spent a lot of time working with many different eCommerce businesses in addition to my own. More recently, I also launched my own skincare line, Park Perfection.
I’m heavily entrenched in the eCommerce beauty space. These eCommerce beauty statistics and trends will get you excited about this amazing industry.
Learn More: Our Marketing Services for Beauty Brands
15 eCommerce Beauty Brand Statistics
-
From 2012 to 2019, the size of the global skincare market grew by 41.8%, and it is projected to continue its upward growth pattern, forecasted to hit a valuation of $189 billion by 2025 [source]
-
The beauty industry went from $483B in 2020 to $511B in 2021 — and with an annual compounded growth rate of 4.75% worldwide — it’s predicted to exceed $716B by 2025. And $784.6B by 2027. [source]
-
The value of the subscription box market is expected to grow 72% by 2022. 25% of American consumers (both men and women) are currently receiving a subscription box, and another 32% of respondents plan to subscribe in the next six months. [source]
-
American women spend a monthly average of $313 on their appearance (which equates to $3,756 per year!). [source]
-
Following its $600M purchase of a 51% stake in Kylie Cosmetics in 2019, Coty snapped up a 20% stake in Kim Kardashian’s beauty business, KKW Beauty, for $200M. [source]
-
The global market value for natural beauty and cosmetics is poised to grow more than $16 billion in the next six years. [source]
-
The market for men’s skincare products was worth $11.6 billion last year and is forecasted to grow to $18.9 billion by 2027. [source]
-
Teenagers spend approximately $44 billion a year on beauty products. [source]
-
The beauty and personal care online share is predicted to surge to 48% in the United States by 2023. [source]
-
Estee Lauder saw its online business grow double digits last quarter during the coronavirus pandemic [source]
-
Consumers are 40% more willing to try new beauty products than before the coronavirus pandemic. [source]
-
The organic and natural beauty product market is estimated to hit $54 billion in 2027. [source]
-
In 2021, Unilever acquired Paula’s Choice, the largest direct-to-consumer skin care brand in the world, for an estimated $2 billion. [source]
-
$15 billion will be spent on global influencer marketing by 2022. [source]
7 Interesting Skin Care & Beauty Trends Driven By Digital
-
Botox users are getting younger after a year of Zoom meetings, doctors say. [source]
-
As more people get on video calls and closely analyze their appearance, we feel the appetite for beauty products will only grow.
-
-
Celebrity Skincare: Last year, many popular celebrities added skincare brand founder to their resume. This includes the likes of Rihanna, Jennifer Lopez, Pharrell, and Alicia Keys. [source]
-
Where do celebrities most often do their promotion? Social media, of course. We expect more celebs will launch their own lines and social media and eCommerce will be the main promotional drivers. [source]
-
-
Multicultural Beauty Products: Sales of multicultural beauty products are surging at a pace double the conventional market and companies that are embracing inclusive styles and lines are seeing their efforts rewarded in their annual revenue. [source]
-
More eCommerce stores will add multicultural beauty products to their product line to keep up with the growing demand.
-
-
TikTok: There are “skinfluencers” on TikTok posting reviews about their favorite products. Brands like The Ordinary, CeraVe, and The Inkey List have seen tremendous response because of these TikTok skincare reviews. [source]
-
TikTok will become an even bigger discovery platform among Millennials and Gen Z and skincare will be at the forefront.
-
-
AI and AR: Even with every imaginable cosmetics product available online, during and after COVID-19 we could no longer try on eight shades of foundation to find that one perfect match, and consulting the wisdom of a salesperson on which cleanser is best for sensitive skin was but a distant memory. More and more brands turned to two technologies that had long been on the fringes of the beauty world: artificial intelligence (A.I.) and augmented reality (A.R.). [source]
-
Shopify: Kylie Cosmetics and elf Cosmetics are both on Shopify [source]. Shopify has over 1 million merchants and is the third-largest online retailer after Amazon and eBay [source]. The most popular eCommerce platform for beauty sites will be Shopify, thanks to the design elegance and simplicity.
-
We built DermWarehouse on WooCommerce due to all of the customization but we love Shopify as well!
-
-
Influencers: 80% of professionals in fashion, luxury and beauty activated campaigns with Influencers – almost 76% obtaining better sales thanks to their collaborations with these digital creators [source].
