SEO Job Titles, Descriptions and Responsibilities

Hiring a candidate with the right SEO skills can help your business generate more leads and sales via inbound marketing. The purpose of this article is to help you make a better informed decision when hiring an SEO candidate.

Our SEO experience makes this compilation of job titles, descriptions and responsibilities more comprehensive versus traditional job boards.

What To Consider

Our agency has worked with hundreds of businesses to improve their SEO rankings. Along the way, we’ve consulted many of our clients for their SEO hires. I’ve hired countless SEO experts at our agency over the past decade. I know what makes a great SEO candidate versus one with a fancy resume and lackluster skills. 

SEO consists of many different skills. Some people are great at writing content while others are more technically versed. Your SEO hire should also align with your business objectives.

The job titles, descriptions and responsibilities listed below will paint a more clear picture on the best SEO to hire for your business. 

Related Blog: How to Measure the ROI of SEO

SEO Job Titles and Descriptions

SEO Content Writer 

  • Strong writing and journalism background. 
  • Responsible for creating and enhancing content throughout your website.
  • Gather information from across the web and from industry experts on your staff to add onto your site. 
  • Ability to write on complex subject matters.
  • Strong grammar and spelling.
  • Ability to link internally to other relevant pieces of content on your site.
  • Understanding of keywords, title tags and descriptions
    • Note: This is a plus but is not needed

Often times, the content writer is taking direction from the SEO Specialist or SEO Manager based on the overall strategy. If your content specialist is devising strategy, you may consider elevating them to an advanced role.

If the SEO content writer has a strong understanding of keywords, title tags and descriptions, this is a plus but not a requirement. Someone with a strong writing background without prior SEO knowledge can still be a valuable asset to your organization. They will likely require guidance from an SEO Specialist or SEO Manager.

SEO Specialist 

  • Entry level position with less than 3-years experience.
  • Critical thinking ability.
  • Strong communication skills.
  • Ability to devise strategy.
  • Ability to help with execution.
  • Ability to track keyword rankings and compile reports
  • Familiarity with Google Analytics and Google Search Console 

It’s advised that an SEO Specialist has someone with more experience to consult with. Having an SEO Manager or leveraging an SEO agency is an invaluable resource for the SEO Specialist. If performing well, an SEO specialist should naturally progress into an SEO Manager role over time.

SEO Manager 

  • Minimum of 3-years of SEO experience (either in-house or agency).
  • Ability to compile high-level strategy and reports.
    • Confidently meet with upper management to relay key data points onward.
  • Strong business knowledge and acumen. 
    • Learn the most profitable and high growth core areas of the business and construct an SEO strategy based on these initiatives.
  • Analytical Knowledge
    • Ability to take insights from Google Analytics, Keyword Tracking Software and adjust strategy based on key performance metrics.
  • Technical SEO knowledge
    • Ability to communicate with developers and articulate how the SEO strategy will align with your site.
  • Strong Foundational SEO Understanding
    • Title tags, descriptions, headings, local SEO, blog strategy, keyword research, Search Console, Analytics
  • Strong Communication Skills 
    • Ability to communicate with multiple departments within a team or organization.
  • Hiring Ability
    • The ability to hire an in-house SEO candidate or an Agency.  

Technical SEO Specialist 

Technical SEO involves optimizing the infrastructure of your website so it can be easily crawled and indexed by search engines [source]. It deals with the technical components of your website — such as the sitemaps, page speed, URL structure, schema, site navigation, and more. If you hire someone more proficient with technical SEO, they will not need as much development support. The technical SEO specialist could delegate more content driven tasks to an agency or someone else within your organization. As user experience and website maintenance  becomes more important, having someone technically sound serves an important purpose. Remember, developers often need guidance from an SEO Specialist or an SEO Manager. Many people assume that web developers know SEO well, which isn’t always the case.

SEO Responsibilities

There are many responsibilities that an SEO expert is responsible for. I’ve added additional insight into each responsibility. 

Critical Thinking and Problem Solving

There is no direct path to success for SEO. You need to be able to think outside of the box to find solutions. 

Writing and Journalism 

Well written content is more important now than ever. Google can penalize you for duplicative content or thin content. The better content on your site, the higher likelihood you have to rank well. This will also provide a better user experience. 

Research Ability 

It’s important to analyze other websites that are ranking well. Often, there are industry experts you’ll need to interview to enhance content. Research plays a big role in SEO.  

Strong Communication Skills 

Whether you’re communicating with team members, developers, management or an agency, being a strong communicator helps when it comes to SEO.

Business and Industry Knowledge 

There are complex businesses and industries that take time to understand . Whether eCommerce, B2B or B2C, it helps when you have an SEO candidate that has experience within your industry. Is this a must? No. Can it expedite the onboarding process? Yes. 

WordPress 

WordPress is the most popular content management system. Being able to navigate WordPress and implement changes is a big plus. You don’t need development skills to create and enhance pages on WordPress. 

Keyword Tracking 

Whether you’re using a software like SEMRush or Moz, an SEO expert should be well versed with keyword tracking softwares. It’ll be important for your business to have the proper software to measure success. 

Keyword Research 

Picking the right keywords plays a big role in the SEO strategy. An SEO expert should be able to conduct keyword research, regardless of the vertical. 

Google Analytics 

Having an understanding of Google Analytics is imperative for an SEO. They need to be able to see the top pages visited on your site, total organic traffic, bounce rate, etc. 

Google Search Console 

GSC is where you can monitor the overall SEO health of your site. From your backlink profile to manual action penalties to sitemaps. Understanding Google Search Console is a must for any SEO. 

Strategy Development

Every business should have an SEO strategy. It’s the responsibility of your in-house SEO expert or your agency to create this strategy. This will provide a clear understanding of what’s being worked on while ensuring the deliverable aligns with your business objectives. 

Google Business Profile and Local SEO 

If your business has a local presence, local SEO knowledge is a must. Having a keen understanding of Google Business Profile and localized keywords goes a long way. 

Backlink Building and PR 

Strong backlinks still carry a lot of weight. It’s important for your SEO expert to understand whether or not acquiring new links will help with your SEO strategy. If you need help building links, having a strong PR strategy will help. You can also leverage your blog to create shareable content that will lead to backlinks pointing to your site. 

Reporting 

When you’re hiring someone for SEO, you want to make sure they can report on key performance metrics. They need to be able to justify the return on investment of SEO. 

Technical Skills 

Responsive designed site, sitemaps, page speed, URL structure, schema, site navigation, broken links, large image files and more. Getting your technical SEO elements fixed will improve your SEO. 

High-Priority SEO Skills 

Title tags, descriptions, strong headlines, internal linking and strategically placed keywords are just a few of the items that SEO’s know to prioritize. 

Blogging 

One of the most common misconceptions in SEO is that blogging and fresh content will improve your SEO. Make sure you have someone who can help dictate the right strategy for your blog. 

Ability to Pivot 

There are thousands of algorithm updates that run each year from Google. Your competitors are making changes to their site to leapfrog your business. Having the ability to pivot on a dime is needed at times in the SEO space. 

In Closing

As you can see, the SEO’s wear a lot of different hats. Choose strategically when making your hiring decisions based on the needs of your business.

If you need assistance auditing candidates or are considering hiring an SEO agency, contact The Media Captain!

Jason Parks

Jason Parks started The Media Captain in 2010. He’s grown TMC into one of the largest digital agency’s in Ohio over the past decade.The Media Captain has worked with hundreds of small, medium and enterprise clients on digital marketing and development projects.The Columbus Based Digital Marketing Agency has received numerous accolades. TMC was named a Top 1% Agency in the U.S. by UpCity in 2019 and 2020. They also won the “Best PPC Campaign,” which was a national award from DashThis. They were also the recipient of the Top 10 Social Media Marketing Agencies in Ohio.

Related Posts