Negative Keyword List for Google PPC Campaign

When it comes to Google,  there is the constant debate as to whether brands should invest more into organic (SEO) or paid advertising (PPC). Depending on whether you are wanting instant results or are planning for the long haul, there is no right answer to this ongoing debate. If you are looking to invest in pay per click advertising, we’re going to provide you with a negative keyword list for your Google PPC campaign.

According to an article in Forbes, 72 percent of businesses surveyed reported they plan to spend more on PPC in 2014. If you are in the majority of businesses, you definitely don’t want traffic coming to your website that won’t convert. Techwyse provided a great list of 75 negative keywords to add to your Google campaign that we wanted to share. Remember, this won’t work for all industries. Make sure to analyze the list so it is appropriate for your campaign before adding all of these negative keywords.

Before diving into the negative keyword list, we have created a video that shows you the step-by-step process to adding negative keywords to your Adwords account. This should make it simple for you to formulate your negative keyword list and implement it to your campaign.


Negative Keywords That (Almost) Every AdWords Campaign Should Include

  • free
  • cheap
  • nude
  • naked
  • sex
  • porn
  • porno
  • torrent
  • torrents
  • youtube
  • craigslist
  • ebay
  • kijiji

Employment Search Negative Keywords

  • hire
  • hiring
  • employment
  • employer
  • employers
  • job
  • jobs
  • occupation
  • occupations
  • career
  • careers
  • occupation
  • occupations
  • full time
  • part time
  • work
  • resume
  • resumes
  • salary
  • salaries
  • pay
  • intern
  • recruiter
  • recruiters
  • recruitment
  • resume
  • resumes

Education Search Negative Keywords

These keywords would typically be included in a search query by someone looking to upgrade their skills i.e. not to buy your product and/or service.

  • training
  • learn
  • class
  • classes
  • school
  • schools
  • college
  • university
  • tutorial
  • tutorials
  • course
  • courses
  • textbook
  • textbooks
  • book
  • books

Research & Information Search Negative Keywords

This list is essential for anyone with an eCommerce website. Reduce the amount of window shoppers and tire kickers who click on your ads by adding these negative keywords.

  • review
  • reviews
  • rating
  • ratings
  • opinion
  • opinions
  • article
  • articles
  • information
  • info
  • pics
  • picture
  • pictures
  • photo
  • photos
  • how to
  • how do i