- Real Results: 107% increase in leads for The Waterworks. Under our watch, A-Z Plumbing’s business doubled and was eventually sold to a private equity firm.
- Understanding Competition: With an average cost per click of $31.73 and a 35% SEO keyword difficulty, we categorize plumbing as more competitive than most industries.
- Service Titan Expertise: Our experience with Service Titan and their marketing suite allows us to integrate our marketing campaigns seamlessly with their platform.
- Team of Experts: SEO, PPC, Social Media, Email Marketing, and Web Design. These are the most popular services for our plumbing clients.
Let’s discuss a marketing strategy for your plumbing company
Plumbing Success Stories
The Waterworks
123% Increase in site traffic | 107% Increase in leads
The Media Captain redesigned The Waterworks website. We built out more pages for each service (camera line inspection, catch basin service, clogged toilet repair, etc). Each of these pages was optimized for The Waterworks’ primary market. We emphasized unique content and conducted photo shoots for each of our different services. Google loved the results, and the impact was immediate.
With strong SEO from the onset, this led to tremendous growth in traffic and conversions. Shortly after the site launch, their organic visibility increased by 184%, resulting in:
- 123% Increase in site traffic
- 107% Increase in leads
- Ranked in top positioning on Google for “Columbus Plumbing Company,” one of the most competitive local queries.
A-Z Plumbing
Business Doubled and Sold to Private Equity | Early Google Local Service Ads Success
Under our watch, A-Z Plumbing was one of the first plumbing companies in Cleveland to get on Google Local Service Ads. The conversion rate was under $20 per lead at the time, allowing us to scale from $500/month to over $10,000 based on the success of PPC and Google Local Service Ads. The business doubled in size, and eventually, it was sold to a private equity firm.
Marketing for Plumbing Companies: High Competition, High Recurring Revenue
The average cost of a service job is $400. The real money from plumbing companies comes from repeat business and referrals—a single customer can generate thousands in lifetime value. While the average cost per click and SEO keyword difficulty are highly competitive, the long-term recurring revenue makes the investment worthwhile.
$31.73
Avg. Cost Per Click on Google
High CPC Rates
35%
Average Keyword Difficulty
High Competition
Opportunity: Suburb Keywords
$400
Per Service Job
Average Service Call Value
Decision Analyst found that residential consumers will spend an average of $400 per service call
Referrals Drive Profitability
5X Faster Conversion | 16% Higher Spend
Referral customers for plumbers convert 5X faster & spend 16% more than cold leads. Building a strong referral network is essential for long-term profitability.
76% Call the Same Plumber
High Customer Retention
According to High Level Support, 76% of homeowners call the same plumber again if they follow up with them. Consistent communication drives repeat business.
$69 Cost Per Lead
Google Local Service Ads
According to our internal client data, we see an average cost per lead of $69 for Google Local Service Ads. This provides a cost-effective way to generate quality leads.
Source: The Media Captain Internal Data
Key Marketing Insights
The competitive marketing landscape for plumbers should place a greater emphasis on delivering exceptional work. Referrals and repeat work from existing customers will drive greater profitability.
Other Home Service Businesses We Help
View more case studies and learn about our expertise with other home service clients.
SEO and PPC are the foundation for successful plumbing marketing.
Recommended Marketing Services for Plumbing Companies
While we offer a full suite of marketing services, below are the most popular ones that our plumbing companies sign up for.
SEO & PPC
High-Intent Local Traffic
- Service Area Pages: Many people search for nearby plumbers. While the primary city (example: Dallas Plumbing) is more competitive, we see higher conversion rates on suburb-specific pages. We develop a Service Area Page strategy based on the core suburbs you service.
- Service Page Buildout: Sewer and drains, HVAC, commercial… We categorize your services and create dedicated pages for each one. We optimize each of these for your local market. When someone is seeking a “Tucson sewer line service,” you’ll have a greater likelihood of populating.
- Google Business Profile Optimization: With over 2,000 reviews, it’s no coincidence that The Waterworks has strong visibility in Google’s Local Pack. We help optimize your Google and Bing listings to drive more localized traffic.
- PPC & LSA: We bid on keywords and help you get through the tedious process of getting approved for Google Local Service Ads.
Social Media
Build Trust & Brand Awareness
- Organic Social: When a mom and child are alone at the house, they want to trust the person fixing their clogged drain. Our organic content highlights the team’s personality while showcasing their expertise.
- Paid Social: A-Z Plumbing had billboards and TV ads. We leveraged the TV spots into social advertisements targeting affluent zip codes they wanted to service. We also highlighted their team members as a retargeting option for anyone who visited their site. We’ll develop a unique strategy for your brand.
Email & Text Marketing
Customer Retention & Upsells
- Automations & Sequences: We promote offers through pop-ups, enticing visitors to enter their email or phone number. This allows us to integrate them into an automation, so they receive updates from your plumbing company, helping turn a prospect into a customer.
- Timely Messages: Many plumbing companies have a database of thousands of customers that’s not being utilized. Thanksgiving is one of the busiest times of year for plumbers. Sending email reminders about, “We’ll be here if there’s too much stuffing in the toilet,” keeps the brand top of mind. We create an email calendar to keep the process organized.
- Cross-Selling: With such large customer databases, there’s a great opportunity for cross-selling. The Waterworks also offers HVAC services, so reminding customers to keep their homes warm is a natural upsell.
Our Website Portfolio for Home Service Clients
View the websites we’ve built for our home service clients. In addition to marketing, we have a robust design and development division to our agency.
What Our Clients Say
JN
“Working with The Media Captain was an absolute pleasure. They helped dictate the strategy based on their marketing expertise while tapping into our knowledge of what was happening with our business. We saw great digital growth under TMC’s watch.”
Jean Nemeti
The Waterworks
RU
“We’ve seen nice growth with The Media Captain as our marketing agency. I like having direct access to the company’s owner if any issues arise. I’ve had a steady account manager who understands the industry well.”
Rachel Umansky
A-Z Plumbing
Ready to Grow Your Plumbing Business via Online Marketing?
Schedule a complimentary meeting with one of our marketing strategists. We’ll get to know your plumbing business, gauge your local market, and the competition to come up with a customized game plan.
We encourage you to watch the video of our owner, Jason Parks, as he delves deeper into the marketing tactics that work, showcasing examples of successful plumbing companies with their effective marketing strategies.