The Waterworks - Online Advertising

The Waterworks provides 24/7 emergency response for plumbing and drain cleaning services. When people go to Google to search for “Columbus Plumbing Company,” it is important they populate prominently for these type of coveted searches. Ranking towards the top of Google helps The Waterworks acquire new customers at a profitable price point, since they don’t have to pay for each click. The Media Captain helps enhance The Waterworks SEO.


  • 123% increase in website traffic
  • 107% increase in leads
  • Strategy to consolidate microsites into one centralized site
  • Content enhancement throughout site
  • Outreach effort to get vendors and trusted partners to link back to website

The Media Captain is responsible for the following:

  • Keyword research
  • Competitor analysis
  • Tracking search engine ranking positioning versus competitors
  • Enhancing content throughout website
  • Aligning business objectives with SEO strategy
  • Technical SEO modifications
  • Google My Business and Local SEO strategy
  • Blog writing
  • Internal Linking
  • Hosting and Technical oversight

The Waterworks has seen a 123% growth in traffic and a 107% increase in leads since The Media Captain took over SEO efforts.

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