Marketing Agency for Roofing Companies
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Proven Results: Doubled the online leads for Feazel Roofing in a 12-month timespan after an SEO revamp and further investment in PPC.
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Storm Response Marketing: Templates for social media and PPC ads so we’re ready to serve targeted ads after big storms hit your local market.
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15+ Years Helping Roofers: Whether you’re a single or multi-location roofing company, residential or commercial, we have experience helping roofers in various stages of growth.
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Team of Experts: SEO, PPC, Social Media, Email Marketing. Successful marketing for roofers requires a multifaceted strategy. Our team of 20 can help in all areas.
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Navigate High Competition: With an SEO keyword difficulty of 47 and an average cost per click on Google Ads of $26.71, competition is steep for roofing companies. We prioritize ROI with our marketing strategies.
Let’s discuss a marketing strategy for your roofing company
Case Studies From Our Roofing Clients
Our team has vast experience in the roofing industry. When it comes to helping roofing companies succeed, we know the strategies that work and will help your company generate business. Our case studies speak for themselves.
Driving results for roofing companies through comprehensive digital marketing services
Feazel Roofing
SEO & PPC
1,300 Conversions with 9% PPC conversion rate percentage
Once we proved how effective paid ads could be across multiple markets, this became a much larger part of the overall marketing budget for Feazel. We also realized that homeowners often search in their suburb for roofing companies, prompting us to build out service-area pages for all the markets they cover. This dual approach resulted in a 108% increase in leads over a 12-month period.
- 108% increase in online leads for Feazel during our first year of work
- Scaled Google Ads budget from $5,000/month to $30,000+ per month
- Increased page one visibility on Google by more than 1000% by building service area pages within each of their local markets.
Lifetime Quality Roofing
Social Media Marketing
6x Increase in Social Media Leads Through Storm-Response Campaigns
This client wanted to spend substantial money on social media advertising in alignment with when storms would land across their 10+ markets. In order to execute at such scale and speed, we need templates ready to go across each market. Before their busy season, we built a library of storm-ready ads for each market on Meta (covering hail, wind, and hurricane damage). We ended up generating 6x as many leads via social media with this strategy and planning.
- 6x increase in social media leads through storm-response campaigns
- 10+ markets covered with location-specific storm templates
- Rapid deployment capability when severe weather hits target areas
Division 7 Roofing
Website Development & SEO
52% Increase in Website Traffic with 52% Search Visibility
When we build websites, our SEO strategy is built into the foundation, so you kill two birds with one stone. A beautiful, user-friendly website and a lead magnet to fill your sales pipeline. Division 7 Roofing saw great results shortly after we launched their site:
- 52% increase in website traffic.
- 33 coveted keywords rank in the Top 10 on Google
- #1 rank for “Commercial Roofing Columbus”
- 52% search visibility on Google, ranking among the Top 10% of our clients.
Marketing for Roofing Companies: High Competition, High Potential Revenue From Online Leads
The average cost of a new roof is $30,680 [source]. With such a high-ticket item, the marketing competition is steep. Let’s dive into some of the competitive metrics to help you understand what it’ll take to generate leads in this competitive sector.
$31.66
Avg. Cost Per Click on Google
High CPC
45 KD%
Average Keyword Difficulty
High Competition
$30,680
Average Job
Key Marketing Insights
There’s no beating around the bush. Roofing is competitive across paid advertising and organic. Investing in your marketing isn’t going to be cheap, but there are ways to succeed, regardless of budget. Read more about our recommended services below to see how to capitalize.
Interested in SEO for Your Roofing Company?
Dive deeper into our roofing SEO services to learn how we’ve helped countless roofing companies rank on the first page of Google in competitive markets and generate high-quality leads.
Recommended Marketing Services for Roofing Companies
Below are the most popular services that our roofing companies utilize our agency for. We identify some unique strategies specific to roofing companies.
SEO & PPC
High Intent Marketing
A hybrid strategy where you can focus on long-term profitability (SEO) while filling your immediate pipeline (PPC).
- Service Pages: Create content for roof repair, roof replacement, wood shake roof, metal roof, etc. This is how many people will search, so you want to have content aligning with their intent. This will help with SEO and PPC with strong landing pages.
- Suburb vs. City Targeting: It can be challenging to rank for “Cleveland Roofing Company.” If you create service-area pages for suburbs like Solon, Brecksville, etc, the competition decreases. Many people search for roofing companies at the suburb level, so take advantage of this. This page buildout can align with your PPC strategy, where you bid on your primary market, “Cleveland,” along with suburb keywords.
- Upselling: While roofing is a competitive keyword, gutter repair has a much lower cost per click and keyword difficulty. Incorporating this into the SEO and PPC strategy can get you these lower-paying jobs that can result in upsell opportunities.
Social Media Advertising
Storm Response Marketing
A great way to penetrate zip codes based on storms and where your sales reps are focusing their attention.
- When severe weather strikes your market, we instantly deploy targeted ads to affected zip codes to ensure your roofing company is at the top of homeowners’ minds when they need help the most.
- For the roofing clients that do door-to-door sales, we get a list of zip codes and neighborhoods they target weekly, so we can serve retargeting ads to those areas, which keeps their brand top of mind once they leave.
- When someone is spending $20k+ on a roof, conveying trust is essential. We’re able to showcase the personality of your team through photos, videos, and creative storytelling through our advertisements, which adds a personal touch during the customer’s research process.
Email Marketing & Review Management
Improve ROI with Automation
Improve ROI with automation tactics across email and review management.
- Cross-selling: When you’ve done someone’s roof, there are good cross-selling opportunities for siding, gutters, and more. Email has one of the best returns on investment of any marketing channel. In such a competitive vertical like roofing, this is a great way to generate revenue at a lower price point.
- Reviews: Once a job is completed, automate the process to text customers and prompt them to leave a review. ServiceTitan and CRM tools can help with this. We also have software that can solicit reviews. Reviews are an important ranking factor for Google Business Profile and help with conversion rate percentages so having a strategy in place is essential.
- Drip Campaigns: When someone is looking at your roofing company, they’re likely considering 3 competitors. Create an automated drip campaign to showcase success stories and feature team members, which improves your chances of closing the deal.
“Jason and his team at the Media Captain have been one of the best agencies I have ever worked with. TMC’s team is very knowledgeable and has provided excellent service to both of the companies he has supported me on. 10 out of 10 recommend these guys! Thank you!”
– Johna Charles, Feazel Roofing
Web Design for Roofing Companies
Ready to Grow Your Roofing Company Through Digital Marketing?
Schedule a complimentary meeting with one of our experts so we can identify growth areas for your roofing company. We’ll gauge the overall competition in your local market and come up with a game plan.
We also recommend watching the video from our Co-Founder, which expands on the marketing tactics for roofing companies that have proven effective over the years.