Why a Marketing Company Makes Sense for Drainage & Irrigation Businesses
Your drainage and irrigation company needs to be booked during the busy season. Focusing on driving new leads through paid advertising and SEO is crucial to making sure your business is found by the right customers at the right time of year. Whether your focus is on commercial or residential properties, we’ll help you grow through digital marketing to extend your busy season and capture more of the spring rush.
When searching for terms like “irrigation company near me” or “drainage contractor near me,” a homeowner is typically planning a project with a minimum cost of $3,000, often reaching $10,000+ for larger projects and properties. With moderate SEO competition compared to other industries (keyword difficulty in the mid-30’s and below) and Google Ads costs around $4-6 per click, there’s significant potential for a positive ROI.
Many contractors in this space rely on word-of-mouth and basic websites. Utilizing a marketing agency that specializes in home services can help you dominate the local market for location-based keywords.
Drainage & Irrigation Success Stories
Our team thrives in helping drainage and irrigation businesses navigate the competitive digital marketing space. Our case studies speak for themselves.
Chapman Drainage | SEO Tripled Organic Visibility with 28 Top-10 Rankings
We tripled Chapman Drainage’s organic search visibility and secured first-page rankings for 28 drainage and waterproofing keywords throughout Columbus. They now rank in the top 3 for competitive terms like “basement drainage company Columbus,” “drain repair Columbus,” and “sump pump repair Columbus.” This improved visibility has helped them capture more qualified leads for both residential and commercial drainage projects.
Rain One | Web Design & SEO Doubled Membership Revenue with E-Commerce Integration
We built an e-commerce membership platform for Rain One that more than doubled their membership revenue while reducing customer service workload through automated online sales. The new system allows customers to purchase irrigation, lighting, and drainage memberships directly online with streamlined service requests. Following the site launch, Rain One’s organic search visibility increased by over 20%, helping them rank for key irrigation keywords in their local market and drive more qualified leads to their new membership platform.
The Economics of Drainage & Irrigation Marketing:
Low Cost, High-Value Projects
With low advertising costs and high project values, plus recurring maintenance revenue, drainage and irrigation marketing creates high ROI potential
AD Costs
$4-6 Per Click
(Low)
SEO Competition
Mid-30 Keyword Difficulty
(Moderate)
Project Value
$3,000-$10,000+ Per Installtion
Recurring Revenue
Annual Maintenance
(High Lifetime Value)
SEO and paid advertising are the most impactful services for drainage and irrigation companies.
Core Services for Drainage & Irrigation Companies
SEO and paid advertising are the most impactful services for a drainage and irrigation company to drive new leads and grow organic rankings. Email marketing automations for seasonal maintenance can yield high dividends and organic social media showcasing before/afters helps with brand awareness.
- Target location-based keywords like “irrigation installation [city]” and “drainage contractors near me.”
- We’ll interview the experts on your team to optimize service pages so that potential customers get the information they need.
- Create service area pages for each city/neighborhood you serve, utilizing location specific information, photos of projects, and reviews.
- Google Business Profile optimization and strategy for generating positive reviews.
- With average cost per click between $4-6, running ads for your drainage and irrigation company can be extremely profitable.
- We set up campaigns for services you offer within your service area and target localized keywords such as “irrigation installation near me.”
- Include unique selling propositions and trust indicators in ad copy to make your ads stand out among competitors.
- Run retargeting ads to ensure we’re staying top of mind for customers who visited the website in the research phase.
- Target homeowners in your service area with interests in landscaping and home improvement, using before/after photos to showcase results.
- Create lookalike audiences based on your best customers to utilize for targeting.
- Send seasonal reminders for winterization and spring startup appointments.
- Create automated sequences for new leads with educational content, before/after photos, and tips.
- Follow-up campaigns for maintenance contracts and recurring services.
- Post seasonal reminders about winterization deadlines and spring startup scheduling.
- Feature customer testimonials and completed project photos to build trust and excitement.
- Provide educational content about proper drainage solutions and water conservation.
- Show behind-the-scenes content of your team in action.
Drainage & Irrigation Marketing Channels: Ranked by ROI
Based on the drainage and irrigation clients we work with, we recommend prioritizing services that maximize both project acquisition and recurring revenue throughout the year.
Why Choose The Media Captain for Your Drainage & Irrigation Business
- We’ve been working with home service businesses for 15-years and have vast experience with drainage and irrigation companies specifically.
- We understand seasonal businesses and help you maximize revenue during peak seasons while building momentum for year-round growth.
- Experience working with businesses focusing on both residential and commercial customers.
- We handle all aspects of your digital marketing and know which areas and strategies will yield the best results.
Testimonials from Drainage & Irrigation Clients
“We work with The Media Captain for our marketing and, recently, in the development of a new website and could not be more pleased with the work they do. Stefanie and her team have done a great job leading a very quick turn around on a great new website for our upcoming Spring season. They were great at leading and focusing the project while taking our input and building a partnership in the process. Highly recommend TMC for all of your business’ web development needs!”
-Seth Trautman, Rain One