- Proven Results: We helped Wilson’s Landscaping rank in the Top 10 on Google for their primary market of Columbus, as well as their most coveted suburbs, doubling their organic visibility.
- Commercial & Residential Experience: We’ve worked with Visterra Landscaping. What started with a single location has evolved into work at six locations for this private equity company, which has commercial locations throughout the U.S.
- Reasonable Costs and Recurring Customers: Moderate cost-per-click and SEO keyword difficulty. We deploy tactics, such as focusing on your core suburbs, which have a lower cost per click and keyword difficulty.
- Team of Experts: SEO, PPC, Social Media, Email Marketing. These are the most popular suite of services for our landscaping clients.
Let’s discuss a marketing strategy for your landscaping company
Landscaping Success Stories
Wilson’s Landscaping
17% PPC conversion rate percentage | Doubled Organic Visibility
Wilson’s Landscaping needed to generate more leads for high-priority services like drainage, patios, and grading work. We doubled their SEO organic visibility from 9% to 18% while achieving first-page rankings across Columbus and key suburbs. Our PPC campaigns generated 460 conversions at $51.77 cost per lead with an exceptional 17% conversion rate.
Visterra Landscape Group
Visterra Landscaping Group | Multi-Location SEO Private Equity Portfolio Expansion: From 1 Test Site to 6 Locations
Visterra Landscaping Group, a private equity company with multiple landscaping businesses, initially hired us to test our strategies on one location. After seeing significant increases in organic placement and leads, they expanded our partnership to manage 6 different websites across their landscaping and lawn care portfolio. We’ve secured hundreds of first-page rankings across markets including Louisville, Cincinnati, Dallas, Houston, Boston, and Columbus, doubling organic visibility and online leads across all locations.
Landscaping Marketing: Reasonable Costs, High Potential, Recurring Revenue
Landscaping companies operate with manageable advertising costs and moderate competition. With an 85% retention rate, there are strong opportunities for profitable growth through strategic marketing.
$6.60 – $13.75
Avg. Cost Per Click on Google
Reasonable CPC Rates
30s-40’s
SEO Keyword Difficulty for location-based searches
Moderate Competition
Opportunity: Suburb Keywords
85%+
Retention Rate
Extremely High Retention
A healthy retention rate falls around 85% for landscaping companies Source: Halstead
Average Lifetime Value
$5,625
According to BusinessDojo, the average gross LTV for one mowing customer is approximately $5,625.
Hyperlocal Advantage
City + Suburb Targeting
While city-level competition can be strong, targeting suburbs significantly reduces costs and competition (example: Upper Arlington Landscaping vs. Columbus Landscaping)
Seasonal Cost Variation
2X During Busy Season
Cost per click nearly doubles during peak months (June-September) versus other months. Opportunities exist year-round, not just during busy seasons.
Source: Ever Grow Marketing
Key Marketing Insights
Strong retention builds profitability for landscaping businesses. Landscaping companies must take a long-term view of ROI with their marketing, understanding how many first-time customers turn into repeat business.
SEO is one of the most profitable marketing endeavors for landscaping companies.
Key Channels for Landscape Marketing
Capture localized searches through PPC and SEO (Butler, Indiana Landscaping Company). Significant upsell opportunities exist through email marketing by reminding customers about seasonal services, such as spring and fall cleanup. Use social media to showcase your team’s personality and visual transformations.
SEO & PPC
High-Intent Local Traffic
Target service-specific keywords like “commercial landscaping Columbus” and “lawn care Gahanna Ohio” with hyperlocal search strategies to capture ready-to-buy clients.
- PPC delivers immediate, high-quality traffic at a reasonably priced cost per click, ranging from $6.60 to $13.75. With high retention rates, each customer acquired provides significant value.
- SEO boosts profitability as you don’t have to pay for each click. Focus on service area pages and optimizing service pages.
- Niche opportunities exist for suburb-level targeting and specific services like retaining walls
- Recommended foundation for all landscaping companies
Social Media
Visual Storytelling & Seasonal Promotion
Landscaping is highly visual, requiring before/after transformations and seasonal project showcases to demonstrate quality and attract ideal clients.
Content Strategy: Before/after transformations, seasonal projects, and maintenance expertise build trust and showcase capabilities
Paid Ads: Target affluent neighborhoods and homeowners interested in pristine outdoor conditions. Promote seasonal services and showcase visual transformations.
Email Marketing
Seasonal Reminders & Contract Retention
Email delivers excellent ROI by nurturing seasonal service reminders and maintaining recurring maintenance contracts with existing clients.
- Seasonal service reminders for cleanup and maintenance
- Quote follow-up campaigns for project estimates
- Contract renewal communications for ongoing maintenance
- Off-season service promotion like snow removal
36:1
ROI
Email marketing offers a strong return on investment for landscaping businesses, with a 36:1 ROI, according to Service Autopilot.
Ready to Grow Your Landscaping Company Through Digital Marketing?
Schedule a complimentary meeting with one of our marketing experts to identify areas for growth in your landscaping company. We’ll assess the overall competition in your local market and develop a strategic plan.
We also encourage you to watch the video our owner, who does a deeper dive into marketing tactics for landscaping businesses.