Marketing Agency for Home Service Companies

Helping Home Service Businesses With Marketing Since 2010

Real results: Doubled Feazel Roofing’s online leads in 12 months
15+ years specializing in home service marketing
20 team members across marketing, design and development, serving as your all-in-one agency
Proven track record with major franchises (Sears Home Services, Waterworks)
Experience across all sectors: roofing, plumbing, HVAC, garage doors, carpet cleaning

We’ve been working with home service businesses since we started in 2010. We got our feet wet working with hundreds of franchise owners for Sears Home Services, and our team includes a former marketing manager from that organization who brings insider knowledge of franchise operations, lead requirements, and what drives profitability.

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Marketing Agency for Home Service Businesses

15+

Years Experience

170+

5-Star Reviews

Team Members

Home Service Clients We Work With

Roofers

Garage Door Repair

Landscaping &
Lawn Care

Plumbing Companies

Electricians

Painting Companies

Drainage &
Irrigation

Pest Control

Home Security

Moving Companies

Junk Removal &
Storage

Home Cleaners

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Why Media Captain For Your Home Service Business

15+ Years of Home Service Experience

Entire Marketing Team at Your Disposal

We have a whole team of marketing and development experts at your disposal. For Raine One, a leading irrigation company, we helped them revamp their website, optimize it for SEO, build an online membership program for maintenance packages, and launched paid ads on Google and social. We strategically did this before their busy season. We also have a proven process where we interview the experts in your business and develop content based on these interviews – our interview process helped Patio Wizards catapult to over 80% search visibility. This is the type of comprehensive support you get.

Seasonal Strategy Management

We understand cash flow cycles will be more flush during the busy season, and conversion rates tend to be higher during busy seasons. We’ve worked with 50+ home service companies, so we know exactly when to ramp up ad spend during peak seasons and when to pull back during slower periods. This seasonal expertise has helped us manage millions in ad spend across Google and Meta for home service clients.

Storm Response Marketing

When severe weather hits your market, we are proactive and launch campaigns promptly to capitalize on these events. We make sure you capture leads when homeowners need help most.

Local Optimization Focus

Our suburb-specific SEO approach helps you rank in both your main city AND the neighborhoods where you actually work. We help you capture hyperlocal searches that your competitors miss.

User Experience for Conversions

Phone calls are the lifeblood of home service businesses. Our UX experts know exactly how to optimize for mobile callers and streamline the path from website visitor to booked appointment.

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Case Studies

Feazel Roofing
SEO

108% Increase in Online Leads

We demonstrated the effectiveness of paid advertising (Google Ads and Google Local Service Ads) and made it a significantly larger part of the overall marketing budget, resulting in a 2X increase in qualified leads. We also built out suburb-specific pages, which doubled organic traffic from key service areas.

Visterra Landscaping
PPC

From 1 Test Site to 6 Locations | Doubled Online Leads

Visterra Landscaping Group, a private equity company with multiple landscaping businesses, initially hired us to test our strategies on one location. After seeing significant increases in organic placement and leads, they expanded our partnership to manage 6 different websites across their landscaping and lawn care portfolio.

Broadview Heating
Integrated Marketing

134% Increase in Online Leads

The Media Captain’s fully integrated approach across web design, SEO, email marketing, and paid advertising increased Broadview Heating’s online leads by 134%. We leveraged interviews with their experts to create compelling content and campaigns that delivered strong conversion rates.

Get Similar Results for Your Business

Our Core Services for Home Service Clients

We help home service companies pick the most needed services for their business. Whether you need one service or several, we’ll customize your strategy based on your growth objectives.

SEO

Search intent is very hyperlocal for home service businesses. In many instances, homeowners want to work with someone in their suburb/neighborhood. It’s important to rank in your primary market and suburbs.

Google PPC

We set up campaigns that go after your top of the ladder business descriptor (Plumbing Company) and the steps leading up the ladder (sump pumps, toilet repair, hydrojetting, etc.).

Social Media
Advertising

Storm hit your area and you’re a roofer? We target ads to the affected region immediately. Spring season approaching for landscapers? We target affluent homeowners needing lawn services.

Social Media
Posting

Every home service business has a story to tell. We showcase your team and projects while sharing knowledge and industry insights.

Email Marketing

When a bad storm hit a foundation company’s market, we sent a timely email to their client list, resulting in $10,000+ in new jobs.

Reputation
Enhancement

When you’re letting someone into their home, homeowners need to trust the company doing the work. We have proven processes to generate more reviews.

Web Design &
Development

If there is a storm or if it’s your busy season, you can’t afford for your site to be down. We ensure it’s easy for homeowners to get in contact with you.

Google Business
Profile

The local pack gets the majority of clicks on Google. We make sure your profile is optimized for local searches across your different services.

VIEW FULL
SUITE OF
SERVICES

Learn more about Our SEO Strategy for Home Service Clients

View Home Service SEO Strategy & Tactics

Testimonials

MB

As a digital marketer with over 6 years of experience in SEO it was very difficult to hire an agency to help move the needle for our business. The reluctance I felt was overcome when I met Jason and his team at The Media Captain. Their understanding of the key components that make up a successful SEO strategy and ability to stay current on trends made hiring them one of the best decisions I have made in my professional career.”

Mike Buckner

Former VP of Marketing at Sears Home Services

JE

We are a Private Equity-backed commercial landscaping platform and have appreciated The Media Captain’s insight, guidance and output as we have grown our portfolio. Specifically, over the past 18 months, I’ve had the pleasure of managing our relationship with TMC and believe they are an exceptional agency led by founders, Stefanie and Jason. TMC is accountable to their clients, creating high-performing digital marketing campaigns that are sensibly priced.”

Jim Engineer

Visterra Landscaping

TM

I hired The Media Captain to help us with our digital marketing – building a new website, managing our SEO and Google Local Services Ads, developing our social media strategy, and running email marketing campaigns. The results have been really good. They got our website delivered on time and our marketing campaigns are performing well across all channels. What I like about their project management is everything gets delivered when they say it will, and it’s always well executed. The team is really responsive – I can reach them anytime I need something.”

Tony McMullen

VP of Strategy & Operations, Broadview Heating

ND

Jason at The Media Captain is very knowledgeable about all aspects of SEO. Our company needs very industry-specific knowledge about PPC, organic advertising, organic marketing, local SEO, and Google My Business (GMB), which The Media Captain has. Jason has great strategy ideas that I wasn’t getting from my previous digital marketing company. If you’re a commercial service business like ours and looking to grow, give The Media Captain a call.”