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Google Business Profile optimization and management

We set up, manage, and protect your Google Business Profile so it shows up correctly, ranks locally, and converts searchers into calls and visits.

Included in our ongoing SEO package

Google Business Profile management is one piece of our monthly SEO program, alongside local SEO, content, and technical work. See pricing and the full list of deliverables.

Clients We’ve Helped With Google Business Profile

Google local pack for "clintonville medspa" showing Boss Gal Beauty Bar Clintonville as the top organic listing below one sponsored result

Boss Gal Beauty
Top local pack rank in each of their four locations: Powell, Grandview, Clintonville, and Easton.

Google local pack for "columbus personal injury lawyer" showing Schiff & Associates in the second position

Schiff & Associates
5 consecutive years in the Top 3 local pack ranking in one of the most competitive verticals.

Google local pack for "ironton ohio workers comp lawyers" showing The Bainbridge Firm as the top organic listing below its own sponsored ad

Bainbridge Legal
56% local pack visibility across 11 locations.

Google Places results for "sushi easton" showing Fusian in the second position

Fusian
Corrected the primary category from “Asian Restaurant” to “Sushi Restaurant” and updated each location’s destination URL to its optimized page, resulting in a 20% increase in local visibility across all seven locations.

What’s Included

We map out our SEO strategy quarterly, focusing on what we believe will have the biggest impact. You’ll know what we’re working on and why we’re working on it.

1.

Initial optimization
Set-up and structure

Primary category selection


Location and service area setup


Profile verification


Business description and attributes


Multi-location build-out


2.

Ongoing management
Ongoing management

Weekly Google Posts


Review management


Photo and video optimization


Q&A monitoring


Monthly performance check-ins


3.

Compliance and protection
Defending the profile

Policy-violating review removal


Fake review attack response


Competitor violation reporting


Listing name and category compliance


Suspension & deletion recovery


4.

Reporting
Local keyword tracking

Local keyword rank tracking (SEMrush)


Location-level visibility reports


Call and direction-request tracking


Monthly reporting cadence


Review management, built to convert

Part of ongoing management.

Management dashboard
One place to see and respond to reviews across every location.
Text and email automation
Automatic outreach to customers asking for feedback.
1 to 10 feedback scoring
Scores above 8 prompt the customer to leave a Google review.
Priority review channels
Adds your most important review sites to the routing flow.
The Media Captain Google Business Profile management team at a conference table in their Columbus office

Why The Media Captain for your GBP

We actively manage 500+ Google Business Profiles.
We've helped countless businesses navigate verification and reactivate suspended or disabled profiles.
Quoted in Search Engine Watch on detecting local SEO algorithm changes.
We became obsessed with GBP after our own business moved to a suburb, dropped in rank, and had to fight our way back into the local pack.

Want the full picture?

Get a better understanding of why Google Business Profile is so crucial for local businesses.

Rebrand and Consolidation

When brands merge, split, or rename, their Google Business Profiles need to catch up cleanly.

Duplicate listing merge

UB Roofing

UB Roofing previously ran its commercial and residential roofing businesses as separate companies, and decided to bring them together under one cohesive brand.

That left two competing Google Business Profiles: a verified listing with 193+ reviews, and a 14-review listing that was the one actually showing in search.

We manually merged the two profiles as part of the rebrand consolidation, so the listing that appears in search now carries the correct name and the correct review count.

Multi-brand rebrand

Star Leasing / TEN

Star Leasing and its subsidiary brands (Cooling Concepts, CTL, and NETS) were consolidating under a single new name, TEN, alongside a new website.

We transitioned and updated approximately 35 Google Business listings across Star Leasing and its subsidiaries, including renaming Cooling Concepts to TEN Cool, to reflect the new TEN brand name and site.

What Clients Say

Jason and his team are the absolute best! I left a voicemail and email in a state of panic due to our Google Business Profile getting deleted for no reason, and Jason and his team got back to me right away. Not only did they put us at ease, they worked with us extensively for weeks until we got resolution.

Hercules Stump Grinding LLC

Erica was so patient and helpful in helping me to fix a situation with my Google business page. She has many tricks up her sleeve and got me one step closer to having a verified account after weeks of issues.

L M

Sara from Media Captain is great to work with. She is very responsive and really gives personal care to her clients. I will not forget how she helped me open an account with Google when it looked like it would never happen.

Etay Bahar

237 reviews, 5.0 rating