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Seo Personal Injury Marketing

Schiff & Associates:
48% Increase in Search Visibility

48%
Increase in search visibility since TMC took over the account
Source: SEMrush Position Tracking

4x
The search visibility of its closest tracked Columbus competitor
Source: SEMrush Position Tracking

Schiff & Associates attorneys at their Columbus personal injury law firm
The Issue
Schiff & Associates' website was built on dated index.php URL strings, and many pages competed with one another. For example, separate pages on low-speed accidents and side-impact collisions cannibalized their primary car accident page. We rebuilt their site and cleaned up their URL structure.
The Execution
We assigned numerous stakeholders to the Schiff account, which included:
  • SEO expert for strategy and oversight
    • Redirected 41 legacy index.php URLs to the new URL structure
    • Consolidated 13 overlapping pages into their parent practice area and injury type pages
    • Shifted sitewide focus to Columbus (city-level) vs. Ohio (statewide)
  • Content specialist for expert interviews
    • Interviewed 7 attorneys across each practice area
  • Designer for mock-ups of every page on the new site
  • Developer for the execution
  • Videographer for filming attorneys
    • Filmed 6 practice area videos, hosted on YouTube and embedded on the site
The Results
  • Search visibility grew from 21.51% to 31.79% since TMC took over the account, a 48% increase.
  • Schiff went from second place behind Elk & Elk to nearly 4x the search visibility of its closest tracked competitor.
  • Schiff now outranks all four tracked competitors, including Morgan & Morgan, on 13 of 17 target keywords, up from 6.
  • Schiff is top 3 in five practice areas: general PI, car accident, motorcycle, dog bite, and wrongful death.

Source: SEMrush Position Tracking, Columbus, Ohio (local), 17 keywords, 4 tracked competitors, Apr 9, 2025 to Sep 2

The Visibility Trend

SEMrush Position Tracking showing Schiff & Associates search visibility rising from 21.51% to 31.79% vs four Columbus competitors

SEMrush visibility for scottschiff.com vs. four tracked Columbus competitors, Apr 9, 2025 to Sep 27, 2026.

“Jason and his team at The Media Captain were first class throughout our whole experience. They customized our firm’s new website and had all of the tools necessary to keep our Google rankings intact from our old site.”

Zach Schiff

Schiff & Associates

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The Media Captain co-founders in Columbus, Ohio

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