Marketing Agency for MedSpas
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Proven Success: We helped Boss Gal Beauty scale from 1 to 6 locations over a 7+ year relationship. After launching a new website for Endless Rejuvenation, we helped them achieve over 60% organic search visibility, putting them in the Top 1% amongst our clients by integrating SEO with a comprehensive website redesign.
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Beauty Expertise: We know the beauty space extremely well, having started DermWarehouse, a dermatologist-founded eCommerce site with over 200,000 customers.
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Advertising Approval: We know how to get MedSpas approved for advertisements, which can be a challenge, thanks to our LegitScript expertise.
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Strong Retention: MedSpas can average a 65% retention rate, which improves profitability, allowing us to be more aggressive with our advertisements.
Let’s discuss marketing services for your plastic surgery practice
MedSpa Success Stories
Our team has vast experience in the skincare and beauty space. When it comes to helping MedSpas succeed, we know the strategies that work and will help your MedSpa generate business. Our case studies speak for themselves.
We’ve worked with Boss Gal Beauty for 7+ years and helped them go from a single location to four locations. In working with us, Boss Gal has attained 40% visibility on Google, has first-page rankings for hundreds of keywords and dominates the local SEO presence in Grandview, Clintonville, Easton and Polaris markets.
We helped Endless Rejuvenation Center penetrate the Jackson, Ohio market. They have 60%+ organic search visibility and earned top 10 rankings on Google for the majority of primary keywords within the first year of working with us.
The MedSpa Marketing Advantage:
Why Now Is the Perfect Time to Invest
When comparing MedSpas to other industries, there is a lower average cost per click and lower SEO competition, meaning there’s an opportnuity for your MedSap to gain market share.
$3-10
Avg. Cost Per Click on Google
Lower Competition
15-22
SEO Competition
Lower Competition
Hyperlocal
Marketing Strategy
Key Marketing Insights
These factors combine to creaate favorable conditions for MedSpa marketing compared to more sturated industries with higher competition and advertising costs.
SEO is one of the most profitable marketing endeavors if executed properly.
How We Drive Results: Our Proven 3-Channel MedSpa Marketing Approach
Below are the three channels we focus on to drive growth for our MedSpa clients.
SEO & PPC
High Intent Marketing
Target treatment-specific keywords with localized search intent to capture high-conversion traffic from ready-to-book clients.
- PPC delivers instant traffic and immediate results
- SEO requires patience but leads to greater profitability
- $3-10 cost per click advantage over other industries
- Recommended foundation for all MedSpas
Social Media
Visual Storytelling
MedSpa is a visual business where clients want to see results and procedures before committing.
Content Strategy: Before/after photos and procedure videos build trust and differentiate your practice
Paid Ads: Show procedures and staff personality. Target local beauty interests to raise awareness
Email Marketing
Retention & ROI
Email delivers excellent ROI by nurturing existing customers for repeat business and referrals.
- Post-treatment follow-up sequences
- Seasonal treatment promotions
- New service announcements
- Birthday and anniversary offers
65%
of MedSpa clients are repeat customers
“The Media Captain has been our marketing partner since inception. They’ve been an integral part of our growth from one to four locations. We utilize them for multiple services, including marketing, design, and development. You’ll be in good hands with TMC.”
– Lance K, COO, Boss Gal Beauty