Marketing Agency for Plastic Surgeons

SEO, Web Design, PPC and Social Media for Plastic Surgeons

Our agency helps plastic surgeons generate more leads and revenue through our digital marketing and web design services.

Many plastic surgery procedures cost more than $5,000 [source]. When your practice can acquire customers through digital marketing, this leads to business growth.

Learn how our partnership with Columbus Facial Plastics led to 80 keywords ranking on the first page of Google, a 422% increase in social media leads and robust business growth. We’ll explain the strategy and tactics that we use for our plastic surgery clients that help them outperform the competition.

Our Marketing Expertise with Plastic Surgeons

We excel with localized marketing, working with hundreds of local businesses.
Our work with Columbus Facial Plastics has resulted in them ranking higher than any other local plastic surgeon in the Columbus, Ohio market based on organic visibility.
The sibling founders of The Media Captain, Jason and Stefanie Parks, successfully launched DermWarehouse, an eCommerce skincare site with over 400,000 customers. Many plastic surgeons have a cosmetic division to their practice. We are experts when it comes to beauty and marketing, making for an ideal partnership.

Marketing Competitiveness of Plastic Surgery

Plastic surgery is a moderately competitive industry compared to other clients.
According to SEMRush, there is an above average keyword difficulty for localized plastic surgery keywords (example: Phoenix Plastic Surgeon), with an average keyword difficulty score of 46.
Google’s average cost per click for plastic surgery keywords is $3.90. We consider this low when taking into account the value of a potential client.
There is low keyword difficulty and a low cost per click for procedure related queries, such as rhinoplasty, otoplasty, brow lift, etc.

Our Marketing Strategy for Plastic Surgeons

SEO & GOOGLE

Plastic surgery is a localized marketing play. When someone seeks a plastic surgeon, they often search at the city level (example: Columbus, OH plastic surgeon or Pasadena, CA Plastic surgeon). Searches can also become more specific to individual services, such as “Dallas Rhinoplasty.”
Google values a well structured website. For plastic surgeons, we build out procedure pages, such as rhinoplasty, facelift, browlift, eyelid lift, etc.
Google prioritizes expert written content. We interview the medical experts on your team to get valuable information for each page, helping with Google rank and user experience.
88% of customers who read an online review say it influenced their buying decision [source]. The Google Local Pack prominently showcases online reviews. We help plastic surgeons get more positive reviews with email and text message follow-ups.
Our SEO services combine content, technical, design and development. Having all of these resources internally differentiates us.

GOOGLE PPC

There’s a lot of synergy between our SEO and PPC strategy.
We strategically bid on top of the funnel, more expensive keywords like ‘Pittsburgh Plastic Surgeon.’ We also bid on less expensive queries pertaining to the procedure.
We track phone calls, contact form conversions and other key events on your site to measure the ROI vs. the ad spend.
We review all search terms with our plastic surgery clients to ensure we’re adding in negative keywords.

Email Marketing

The average ROI for email marketing is around $36 for every $1 spent [source]
Email marketing is a great way to upsell the cosmetic and esthetician part of the business for those who have had procedures. Email marketing also helps nurture those who contacted your practice but never signed up for a procedure.
We create an email marketing calendar that delivers relevant, timely messages to prospective patients.

REPORTING

REPORTING AND MEASURING SUCCESS

You will be assigned a marketing strategist to your account that has experience in the medical and beauty sector. They will serve as your primary contact point while helping to devise and oversee the strategy.
You will have access to a real-time reporting dashboard that we customize based on the marketing package you sign-up for. Key metrics include keyword rankings versus the competition, conversions, cost per conversion ad spend and more.
We’re confident enough in our services that we provide flexible 30-day opt-outs. We anticipate long-lasting relationships but don’t require long-term commitments.

Testimonial from Plastic Surgeon Client,
Dr. Stephen Nogan, MD

“Our team at Columbus Facial Plastics has been working with The Media Captain for the last several years, and it has been a fantastic experience. Their work and their communication are excellent! I’ve worked directly with Stefanie, one of the co-founders. We have seen a profound impact since she’s been on the account based on her expertise in this sector.”

Case Study: Columbus Facial Plastics

We’ve been working with Columbus Facial Plastics for over a decade. We’ve successfully managed the transition from Dr. Sullivan to Dr. Nogan. We’ve seen exponential growth align with our digital marketing strategy.

80 keywords ranking on the first page of Google, including:
– Facial Plastic Surgeon: #1
– Skin Analysis Columbus: #1
– Chin Augmentation Columbus: #2
– Ear Pinning Columbus: #2
13,180 visitors driven to the site through our social media advertisements and 322 conversion actions, resulting in a 422% increase in leads.
Built 3x the number of procedure pages on the website, leading to a 26% organic visibility, ranking in the Top 15% amongst our clients. When we started with Columbus Facial Plastics, their organic visibility was below 5%.

Work With Us

Web Design for Plastic Surgeons & Beauty Sector

THE MEDIA CAPTAIN’S
Treasure Chest of Services

We customize packages for plastic surgeons based on their specific needs. Whether you want to hone in on SEO only or are looking for a full-service package, we can help pick what you’re most comfortable with.