Beauty Industry

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Marketing Agency for Beauty Industry

The Media Captain is a top rated digital agency with extensive marketing experience for beauty, cosmetic and skincare brands. Whether you’re selling beauty products online or have a salon or spa with a storefront presence, The Media Captain can take your business to new heights.

Our agency is one of the select few marketing agencies in the U.S. to have developed a six figure in-house beauty brand in house. We know what it takes to generate leads and sales online marketing for beauty brands.

Our Marketing Experience

  • We’ve generated millions of dollars in eCommerce revenue for beauty brands since our inception. 
  • We created our own 6-figure eCommerce beauty brand from scratch. 
  • We created a skincare line that’s sold in national retailers throughout North America.
  • Since 2010, we’ve helped countless beauty brands succeed with their online marketing.
  • We’ve built numerous websites in the beauty sector.
  • We helped a hair salon fill their book of business within 3-months l [view SEO and PPC strategy for hair salons]
  • We’ve helped with the branding and packing design for many beauty businesses.
  • We’ve been quoted in national publications regarding our marketing work in the beauty space.

Marketing Results for Beauty Brands


Annual Revenue

Annual Website Visitors

The Media Captain is a unique agency because it started its own in-house eCommerce brand in DermWarehouse. DermWarehouse has grown through paid advertising, email marketing, SEO, Social Media and Web Design into one of the largest dermatologist owned eCommerce skincare sites.

Boss Gal Beauty

Conversion Rate Increase

New Locations

Since working with The Media Captain, Boss Gal Beauty has gone from one locations to four. They are one of the most well-known MedSpa’s in Columbus. The Media Captain handles web design for Boss Gal, runs it social media, paid advertising and SEO. These digital marketing services helped catapult Boss Gal above the competition.

Cashmere Hair

Over $700k
revenue driven from Klaviyo

More than 20%
of revenue driven from Klaviyo

The Media Captain helped Cashmere hair grow their eCommerce operation through email marketing via Klaviyo. The Media Captain helped optimize email flows and message cadence to drive more than 20% of all orders through emails and text message marketing.

Website Portfolio for Beauty

When you have a beauty or skincare brand, the look and feel of your site is so important. Your website is the first impression customers have about your brand. You want your site to match the personality of your product line or physical location. The Media Captain has experience designing websites for many beauty brands. We not only know how to make a site look great but how to convert visitors into paying customers. Our experience ranges from eCommerce skincare products to hair salons and spas. Below are some sites that we’ve designed and developed for our beauty clients.

Online Advertising for Beauty 

We’ve helped generate millions of dollars in sales for our beauty clients. We’ve also increased storefront traffic for those beauty clients with physical locations. We know what sort of advertisements resonate within the beauty industry and focus on profitability. DermWarehouse went from a $500/month budget to north of $50,000 per month, scaling the company to over $5 million in sales by utilizing Google Shopping and PPC. Rayna Girson was able to grow her hair salon clientele by focusing on keywords pertaining to balayage, gray blending and highlights. This led to ideal customers for her hair salon. The Media Captain will find the right channels to promote your beauty brand to drive profitability.

Email Marketing for Beauty 

We’re not shy to say that we’re Klaviyo experts. We helped set-up the Klaviyo flows for Cashmere Hair, which resulted in more than 20% of revenue coming from email marketing. By utilizing abandoned cart and browse abandonment email flows with specific product information, customer reviews, upsells, pro tips and product videos, we’re able to capture new and lost revenue opportunities. We’ve set-up and optimized Klaviyo and email marketing for many businesses. We can help any beauty brand craft the perfect messaging and design for their email marketing strategy.

Learn More: Best Klaviyo flows for eCommerce brands

SEO for Beauty

When you rank at the top of Google, it gives your beauty brand more exposure without paying per click. We were able to rank Park Perfection at the top of Google for the coveted keyword, “Instant Eye Lift,” which resulted in more eCommerce traffic and sales. For Boss Gal Beauty, we were able to get them ranking at the top of Google in their local market for “MedSpa” related keywords. This helped them expand from one to six locations. The Media Captain will help formulate the perfect SEO strategy based on your beauty keywords, in hopes of surpassing the competition.

Social Media for Beauty

Showcasing your products, services and customers through social media is so important.
We love creating TikTok videos and reels of the product application process. We highlight customer testimonials and experiences. We come up with core themes for your beauty brand and decide how to build, promote and optimize content around this.

Online Review Management for Beauty

The beauty industry is competitive. There’s nothing more important in building legitimacy and creating a buzz than legitimate online reviews. We have experience with TrustPilot, Yotpo and other Google Certified Partner Review Platforms. We’ll not only help with the strategy to collect reviews, but we’ll harness the power of these reviews on your website, across social media, email and more. DermWarehouse is the highest rated dermatologist owned skincare brand on TrustPilot with more than 7,000 reviews. For our beauty clients, we know best practices on customer service and what needs to happen after an order goes through to solidify quality reviews coming through for individual products and your brand.

Graphic Design for Beauty

The Media Captain created the branding and packaging behind Park Perfection. This led to instant credibility, which helped solidify PR wins in In-Style and NY Mag. Additionally, Nordstrom started carrying the product line. This wouldn’t have been possible without stellar design work. Our design team is capable of elevating your assets and making your beauty brand shine.

Stats on the Beauty Sector

Growth Of Beauty Industry

From 2012 to 2019, the size of the skincare market grew by 41.8%, and it’s projected to continue growing to an estimated $189 billion by 2025  [source]. 

Natural Beauty Products

The global market value for natural beauty and cosmetics is poised to grow more than $16 billion in the next six years.

Online Market Share

The beauty and personal care online share is predicted to surge to 48% in the United States by 2023

Working With The Media Captain

The Media Captain is a family owned and operated business. The company was founded by Jason and Stefanie Parks. Several years after starting their marketing agency, the brother and sister duo launched DermWarehouse followed by Park Perfection. You’ll be hard pressed to find a marketing and development agency with more experience in the beauty sector than The Media Captain.

When you work with our team, you’ll be assigned a marketing strategist or developer onto your account. Our goal is to help you grow online sales or increase foot traffic for your beauty business.

Looking for Marketing Support For Your Beauty Brand?