Marketing Agency for Hair Salons

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SEO, Web Design, PPC, Social Media & Email Marketing for Hair Stylists

From single-location startups to multi-location salons, we help hair stylists grow their business through digital marketing. Just ask First & Park Beauty – after moving to a new city, they trusted our agency to build their online presence. Within 12 months, our marketing strategy helped them reach booking capacity, enabling them to expand from one stylist to multiple. Today, they dominate the search results for balayage and grey blending queries, two of their most coveted service offerings.

Why Choose The Media Captain for Your Hair Salon Marketing

Proven Track Record

  • 14 years of marketing experience delivering results [view success stories]
  • Deep industry knowledge through hands-on experience growing salon businesses
  • Personal connection to the hair industry (owner’s wife is a hairstylist)
  • Experience with both startup salons and established multi-location businesses
  • The hair salon industry has low competition compared to many other industries we work with. Most service-specific keywords (for example, balayage, foils, etc) have a keyword difficulty below 30 and an average cost per click under $4. Since high-end salons can charge $300+ for services like balayage or color correction, the combination of low competition and ad costs allows us to capture market share more efficiently and profitably.
  • Comprehensive service offerings across design, development, SEO, and Paid Advertising

Strategic Digital Marketing Approach

SEO & Local Marketing

  • Expertise in targeting local markets and understanding location-based marketing. When searching for a salon, the prospective customer seeks someone in their primary city (for example, Columbus Hair Stylist) or the suburb (for example, Grove City Hair Stylist).
  • Comprehensive understanding of salon services like balayage, gray blending, highlights, and foils. Strong service pages combined with local optimization lead to good results.
  • We leverage expert interviews with the salon owners and staff for the service pages on the site, which provides a great user experience, resulting in strong keyword rankings on Google.
  • It’s important to showcase your portfolio of work throughout the site. We’ve seen this increase conversion rates by more than 15%. By strategically featuring before/after photos on service pages and building out a dedicated portfolio section, we help potential clients visualize the quality of your work.

Social Media & Recruitment

  • Social media ads are highly efficient for hair salons. The visual nature of a hair transformation performs well with Meta-advertising. We’ve deployed many advertisements for our hair salon clients.
  • We help salons recruit stylists. Filling a salon chair can feel daunting for a salon owner, but our Meta recruitment ads help.

Ongoing Support & Tracking

All our salon clients get access to real-time reporting to see where they rank versus the competition on Google. The reporting dashboard tracks all key metrics, including ad spend, conversions, leads generated, bookings, and conversion rate percentage. You will be assigned a marketing strategist with experience in the beauty industry. This strategist is your primary contact, handling strategy development and performance monitoring to ensure your salon achieves positive growth.

Case Studies From Our Hair Salon Clients

Kenneth's Salon

Multi-location salon in Columbus – One of the largest hair salons in Central Ohio. The Media Captain successfully manages their paid advertising campaigns, including:

  • Social Media Advertising
  • Pay-Per-Click Campaigns
  • Recruitment advertising for new stylists

First & Park Beauty
(Columbus, OH)

Starting with zero local clientele after relocating from New York to Columbus, owner Rayna Girson partnered with The Media Captain to build her business from the ground up. Through strategic digital marketing, we achieved:
  • 282% increase in organic traffic year-over-year
  • Ranks on the first page of Google for the following key salon services:
    • Gray blending Columbus
    • Columbus Balayage
    • Highlights in Columbus
  • Helped the salon bring in two new stylists via Meta-recruitment campaigns to fill all salon chairs
  • Consistent flow of new clients through targeted PPC campaigns (over 10% conversion rate)
  • Full booking schedule achieved within the first year
  • Expanded from solo stylist to multi-stylist salon with busy schedules

Bali Hair Designs
(Babylon, NY)

Engaged with the 10-hour package service. The Media Captain:

  • Revamped URL structure
  • Improved website SEO
  • Doubled organic visibility based on our recommendations and implementations

“Working with The Media Captain team was very straightforward and concise. There was no confusion in the process; everything was laid out and executed as explained and agreed upon. The work was completed upon agreed schedules, and they were able to accomplish even slightly more than what was thought possible at the beginning of the project. Their team was very knowledgeable and could understand our particular problems and business needs. They created a strategy that was efficient and within our budget. We have already started seeing the benefits of the SEO strategies their team implemented on this project. We at Bali Hair Designs in Babylon, NY, want to thank The Media Captain Team.”

Bali Hair Designs

THE MEDIA CAPTAIN’S
Treasure Chest of Services

All our clients, including hair salon clients, can customize their marketing package based on our services. After an introductory call between our team and yours, we’ll determine the most effective services to drive more students to your music school.

Marketing

Development & Design

Interested in Working with The Media Captain?

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5 Step Process for Ensuring Success
Pricing for Services
What Differentiates The Media Captain