Why a Marketing Company Makes Sense for Hair Salons
What if you could fill your appointment book 2-3 months out while attracting the ideal clients you actually want to work with? From single-location startups to multi-location salons, we help hairstylists grow their businesses through digital marketing. As an industry with low competition relative to others we work with, there’s a lot of opportunity to grow your hair salon through digital.
Most service-specific keywords (for example, balayage, foils, etc) have a keyword difficulty below 30 and an average cost per click under $4. Since high-end salons can charge $300+ for services like balayage or color correction, the combination of low competition and ad costs allows us to capture market share more efficiently and profitably. Not only that, with clients getting services every 6-8 weeks, the lifetime value of a client is high.
Most hairstylists are extremely busy with clients, so marketing may take a back seat. An agency can bring specialized knowledge to the table, helping you grow your business, attract new stylists, and create branding and shareable content that consistently draws clients to your salon.
Hair Salon Success Stories
From single-location startups to multi-location salons, we help hairstylists grow their businesses through digital marketing. Our case studies speak for themselves.
Kenneth’s Salon is a multi-location salon in Columbus – One of the largest hair salons in Central Ohio. The Media Captain successfully manages their paid advertising campaigns, including social media advertising, pay-per-click campaigns and recruitment advertisements for new stylists.
When First & Park Beauty moved from NYC to Columbus, they trusted our agency to build their online presence. Within 12 months, our marketing strategy helped them reach booking capacity, enabling them to expand from one stylist to multiple.
Bali Hair Designs out of Babylon, NY worked with The Media Captain on a 10-hour package. During this time, we revamped their URL structure and doubled their organic visibility based on our recommendations and implementations.
The Economics of Hair Salon Marketing: Low Competition, High Opportunity
Low advertising costs and competition make growing your hair salon an attainable goal with high return potential
Cost-Per-Click
Under $4 Per Click
(Very Low)
SEO Competition
Below 30 Keyword Difficulty
(Low)
SERVICE VALUE
$300+ Premium Services
(Balayage, Color Correction)
Client Frequency
Every 6-8 Weeks
(High Lifetime Value)
SEO is one of the most profitable marketing endeavors if executed properly.
Core Services for Hair Salons
Utilizing a combination of all of our core digital services makes sense for hair salons. Driving paid traffic to your website while growing your organic presence will get new clients in the door. With the high lifetime value of clients in this industry, investing in all areas of digital marketing pays dividends.
- Focus on targeting local markets and understanding location-based marketing. When searching for a salon, the prospective customer seeks someone in their primary city or suburb.
- With a strong understanding of salon services like balayage, gray blending, highlights, and foils, we create strong service pages combined with local optimization.
- We leverage expert interviews with the salon owners and staff for the service pages on the site, which provides a great user experience, resulting in strong keyword rankings on Google.
- It’s important to showcase your portfolio of work throughout the site. We’ve seen this increase conversion rates by more than 15%.
- We love PPC for hair stylists – the low cost per click (under $4) makes it an efficient way to acquire new customers.
- We structure our PPC campaigns around premium services (balayage, grey blending) while maintaining a broad presence for “Hair Stylists in [City]” searches.
- Our targeted approach ensures your ads reach potential clients searching for specific services you excel in, maximizing your return on ad spend.
- Social media ads are highly efficient for hair salons. The visual nature of a hair transformation performs well with Meta-advertising. We’ve deployed many advertisements for our hair salon clients.
- We help salons recruit stylists. Filling a salon chair can feel daunting for a salon owner, but our Meta recruitment ads help.
- The goal of email marketing is to increase bookings for both new and return clients. We send targeted campaigns cross-promoting services, showcasing hair transformations and special offers.
- There’s a lot of opportunity with email automation to follow up with new clients and ensure existing clients are staying in your funnel.
- Showcase hair salon’s specialized services, before & after photos, and your brand’s personality through strategic and creative posting.
- Build trust and excitement among potential clients, while keeping the brand top of mind for current clients.
Hair Salon Marketing Channel ROI
Each marketing channel delivers a distinct ROI for hair salons. SEO and PPC get clients in the door, social media converts prospective clients through visuals of beautiful work and exciting hair transformations, and email marketing maximizes the lifetime value of clients who return every 6-8 weeks.
Why Choose The Media Captain for Your Hair Salon
- 15 years of marketing experience delivering results for hair salon clients
- Deep industry knowledge through hands-on experience growing salon businesses
- Personal connection to the hair industry (our owner’s wife is a hairstylist)
- Experience with both startup salons and established multi-location businesses
- We handle all aspects of your digital marketing. With the potential lifetime value of a client so high, engaging in each core service will yield important results.
