- Real Results: We’ve built our own eCommerce beauty brand (DermWarehouse) to $5M+ annual revenue and 200,000+ customers while helping Boss Gal Beauty scale from 1 to 4 locations and driving over $700k in Klaviyo revenue for Cashmere Hair
- We Practice What We Preach: Unlike agencies that just talk about beauty marketing, we’ve actually built and scaled our own skincare brand to national retail (Nordstrom). We have expertise with both eCommerce and service-based beauty businesses
- Klaviyo Email Marketing Specialists: Over 40% of our in-house beauty brand revenue comes from email marketing – we know exactly how to set up abandoned cart flows, product recommendations, and seasonal campaigns that turn beauty shoppers into loyal customers
- Complete Creative Powerhouse: Our in-house designers crafted the branding and packaging that landed our beauty products in InStyle and NY Mag. We help your brand stand out with great creative.
Beauty Clients We Work With
eCommerce Beauty Brands
Cosmetic Brands
Nail Salons &
Spas
Aesthetic Clinics
Day Spas &
Wellness Centers
Beauty Product Manufacturers
And more…
Industry-Specific SEO Guides
We’ve created comprehensive SEO guides that share proven strategies and tactics from our 15+ years of experience in the beauty industry.
Why Media Captain For Your Beauty Business
We Practice What We Preach
We’ve been working exclusively with beauty brands since 2010, scaling our own eCommerce skincare brand to over 200,000 customers while helping clients from skincare lines sold in national retailers like Nordstrom to local salons filling their books within 3 months. This deep industry focus means we understand beauty consumer behavior, seasonal trends, and what drives conversions in this space.
Salon & Spa Expertise
Our team includes a family member who owns and operates a successful salon, giving us insider knowledge of both eCommerce beauty brands and physical location challenges. We understand appointment booking, local SEO, review management, and the unique marketing needs of service-based beauty businesses.
Complete Creative Team
We have in-house designers and developers who created the branding and packaging for our beauty products. This led to features in In-Style and NY Mag, plus partnerships with major retailers. Your beauty brand needs to look as good as it performs, and we have the creative expertise to make that happen.
Proven Email Marketing Expertise
We’re Klaviyo specialists who’ve driven over $700k in revenue through email marketing for beauty brands. We know how to set up abandoned cart flows, product recommendation sequences, and seasonal campaigns that convert beauty shoppers into loyal customers.
Case Studies
DermWarehouse
$5MM Annual Revenue | 500k Annual Website Visitors
The Media Captain is a unique agency because it started its own in-house eCommerce brand in DermWarehouse. DermWarehouse has grown through paid advertising, email marketing, SEO, Social Media, and Web Design into one of the largest dermatologist-owned eCommerce skincare sites.
Boss Gal Beauty
44% Conversion Rate Increase | 3X New Locations
Since working with The Media Captain, Boss Gal Beauty has gone from one location to four. They are one of the most well-known MedSpas in Columbus. The Media Captain handles web design for Boss Gal, runs its social media, paid advertising, and SEO. These digital marketing services helped catapult Boss Gal above the competition.
Cashmere Hair
Over $700k Revenue Driven from Klaviyo | More than 20% of Revenue from Klaviyo
The Media Captain helped Cashmere hair grow their eCommerce operation through email marketing via Klaviyo and Meta advertising. The Media Captain helped optimize email flows and message cadence to drive more than 20% of all orders through emails and text message marketing.
First & Park Beauty
18% PPC Conversion Rate | $4 Cost Per Lead for Stylists
The Media Captain helped First & Park Beauty scale from a salon loft suite to owning their own salon with four stylists. We achieved first-page Google rankings for their organic keywords, including Balayage and Gray Blending, while converting PPC advertisements at 18% and generating leads for new stylists under $4 per lead. This comprehensive digital marketing strategy enabled the salon to scale successfully within just 3 years.
Our Core Services for Beauty Brands
We help beauty brands select the most effective services for their business. Whether you need one service or a comprehensive strategy, we’ll customize your approach based on your growth objectives.
SEO
Rank for product pages, category pages, and create compelling blog content. We got Park Perfection on Google’s 1st page for “Instant Eye Lift” ahead of national brands.
Google PPC
Bid on strategic keywords associated with your products that drive profitable customer growth and maximize your advertising ROI.
Social Media Advertising
Facebook, Instagram, TikTok campaigns with compelling creative that converts your target audience into paying customers.
Social Media Posting
Promote your brand with authentic voice through compelling videos, visuals and storytelling that builds community engagement.
Email Marketing (Klaviyo focus)
Over 40% of our in-house brand revenue comes from email marketing. We leverage this expertise to maximize your profitability.
Reputation Enhancement
TrustPilot, YotPo setup and optimization with strategic recommendations for generating more authentic customer reviews.
Web Design/Development
In-house developers maintain site stability and fix issues immediately, especially during peak sales periods.
Amazon Marketing
Strategic framework and recommendations for Amazon success, though we recommend brands manage execution internally.
Influencer Marketing
Facilitate authentic partnerships that drive awareness and sales while acquiring high-quality content for your advertising campaigns.
SMS Marketing
Creative SMS campaigns that reach customers at optimal times, heavily utilizing Klaviyo’s advanced targeting capabilities.
Conversion Rate Optimization (CRO)
HotJar analytics combined with UX expertise to identify pain points and implement changes that boost conversions.
Google & Bing Shopping Ads
Drive profitable new customer growth with Shopping campaigns. We scaled DermWarehouse using these exact strategies.
Creative/Graphic Design
Complete design services from packaging and trade show collateral to website graphics and marketing materials.
Marketing Automation
Full funnel automation beyond email, ensuring customers receive relevant messages at every stage via Klaviyo.
Affiliate Marketing
Custom affiliate program development with strategic recommendations for successful promotion and partner recruitment.
TikTok Advertising
Amplify your TikTok content through paid promotion to reach massive audiences beyond organic reach.
Testimonials
LK
The Media Captain has been our marketing partner since inception. They’ve been an integral part of our growth from one to four locations. We utilize them for multiple services, including marketing, design, and development. You’ll be in good hands with TMC.”
Lance K
COO, Boss Gal Beauty
RK
It is really helpful that TMC has several services that they offer. We started using their agency for email marketing and then added their Paid Media services. They have been very attentive to our account, easily reachable, have provided a lot of support, great strategies and ideas. I find that it makes everything easier for me as a business owner because they are very organized. I also find it valuable that they also own a skincare based e-commerce business, so they are on top of trends, technology and strategies, as well as very relatable. I highly recommend TMC and their awesome team!”
Rachel Koren
Owner, Cashmere Hair
Our Website Portfolio for Beauty Brands
View the elegant and high-converting websites we’ve built for beauty clients.
Ready to Grow Your Beauty Business?
Schedule a complimentary consultation to discuss your marketing objectives and explore how we can help expand your practice.