Beginners guide to setting up an AdWords account

A Pay-Per-Click (PPC) advertising campaign can be a game changer when it comes to your online marketing efforts. But before you set up a Google AdWords account, here are some questions you have to ask:

Do you have a below par website?

If the answer is yes, that needs to be addressed first. AdWords can only do as far as take your visitors to your site. The rest of the magic depends on how visually appealing and easy to navigate your site is.

What are your goals?

What do you hope to achieve with your PPC campaign? Without clear goals and strategies, you’ll be spending an awful lot of money for something that may not yield the results you’re looking for.

Keywords List

If you can get these two questions answered, you’re ready to commit to PPC advertising by setting up an AdWords account. The first step involves creating an initial list of keywords you want to target. You can pull these from your company’s website. You want to target the synonyms and variations of the keywords as well. You can also use AdWord’s keyword tool to generate a list of keyword ideas.

Campaigns and Ad Groups

You can segment your campaigns based on the products you offer, by geographical location, seasonality of your products, etc.

Campaign Settings

What geographical locations do you want your ads to show? Also decide if you want the ads to just show on Google or all of its partner sites.

Bidding and Budget

This is the tricky part because if you set your daily budgets too high, you might spend your entire month’s budget in no time. There is no good way to determine this without running the account first. So for starters, divide your total budget by the number of days in the month and split that number amongst your campaigns.

Once you set up your AdWords account, the most crucial part is writing compelling ads in the first 130 characters.

If you are a beginner looking to set-up a Google Adwords account, ask yourself these six questions before launching your very own campaign. Taking time to write down goals and objectives will save you money in the long term and result in more conversions.