Stefanie Parks

Stefanie is the Co-Founder of The Media Captain. She's currently the CEO of DermWarehouse, The Media Captain's in-house eCommerce brand. Stefanie is an expert on all things eCommerce. She's grown DermWarehouse to beyond $5 million in annual revenue and has a customer base beyond 250,000. Stefanie provides helps with eCommerce strategy development for The Media Captain. She's a frequent contributor onto the TMC blog.



Why Your eCommerce Brand Needs a Loyalty Program
Customer retention is an extremely important part of growing any eCommerce company profitably. In fact, A 5% increase in customer ...

Pros and Cons of Google Shopping Actions
Google Shopping Actions allows retailers to list their products for sale directly on Google. This service offering, otherwise known as ...

25 eCommerce Loyalty Program Statistics to Instantly Increase Retention
We’ve all engaged with loyalty programs in one way or another. Whether it’s Starbucks, Sephora, or another one of your ...

25 eCommerce SEO Stats You Must Know
Search engine optimization (SEO) is the process of getting your website ranking organically on search engines like Google. Unlike paid ...

21 Google Shopping Stats & Facts
Google shopping ads showcase your products with images, names, prices, and reviews at the very top or on the right ...

How Custom Labels for Google Shopping Can Improve Organization and Profitability
Within Google shopping campaigns, you can create custom labels to help keep your campaigns organized and group products in a ...

Dynamic Search Ad Examples and Best Practices
Dynamic search ads use your website content to target your Google ads to potential customers. Ad headlines and landing pages ...

When to Manually Adjust Bids on Google Shopping
While Google recommends utilizing their smart bidding options to automate your shopping campaigns, their automated bidding strategies take away your ...

How to Utilize HubSpot’s Sequences for the Best Follow Up
Prospecting is extremely difficult and when it comes to making a sale, consistency and follow-up is key. In fact, “it ...

What is a Good ROAS (Return on Ad Spend) for eCommerce?
Return on ad spend (ROAS) is an extremely important metric for eCommerce owners utilizing any type of online advertising. It ...