Personal Injury Legal Marketing
Marketing Agency for Personal Injury Lawyers
Personal injury marketing is one of the most competitive client verticals we deal with. When executed properly, the ROI is one of the most significant.
237
reviews, 5.0 rating
16+
Years Experience
We all know PI marketing is competitive.
Here are our agency’s differentiators.
Real Results
Personal Injury Success Stories & Client Testimonials
129% Increase in Organic Traffic
We helped Donahey Law Firm triple organic visibility, achieving top 3-5 rankings for competitive keywords including "Columbus Personal Injury Lawyer" and "Columbus Car Accident Lawyer."
- 108 Leads Generated
- $19.55 Cost Per Lead
- 72-Hour Launch
- Targeted OSU students and parents on Facebook and Instagram after a dorm mold outbreak
- Built all creative, targeting, lead gen, and tracking within 72 hours
- Leads became named plaintiffs in Barga et al. v. The Ohio State University
— Jedidiah Bressman, Bressman Law Firm
Schiff & Associates was over-invested in TV so we shifted budget into social, built a content strategy around the founder's Columbus roots, and created posts and ads that felt personal and local. The campaign drove stronger engagement, inbound leads, and brand trust that TV alone wasn't delivering.
How We Drive Results
Core Service Offerings for PI Attorneys
SEO and PPC are the primary channels for driving new PI business. Social media supports the process by building credibility and brand awareness.
Why It Matters
The Numbers Behind the Most Competitive Market in Legal
Personal injury has high costs per click and keyword difficulty, but the cases are also high value. This means that the firms that have success with their marketing see returns that justify every dollar spent.
See our work with other legal clients, outside of personal injury
Ready to dig into the specific tactics?
Our full guide to marketing for personal injury lawyers covers SEO, PPC, social and directories.
Let’s Talk Strategy
Discuss Your PI Marketing Needs With The Media Captain
Schedule a free consultation and let our team walk you through a custom strategy tailored to your firm’s growth goals and target markets.Personal injury has high costs per click and keyword difficulty, but the cases are also high value. This means that the firms that have success with their marketing see returns that justify every dollar spent.
Our co-founder, [Jason/Stefanie] Parks, gives deeper insights into marketing for personal injury lawyers based on our 16+ years of experience within this vertical.
FAQ
Personal Injury Marketing, Answered
We work with solo shop personal injury attorneys to firms with 20+ attorneys and staff. We will build a customized digital strategy for your firm
We do not. We interview all of our attorney clients and derive our content and information from these interviews. We also have our clients fact-check all of our work prior to publishing.
Cases can be worth millions of dollars. This drives up the cost per click and overall SEO competitiveness. It’s a worthwhile investment, but results, especially from SEO, take time to compound, so we ask clients to commit to the full strategy rather than judging performance in the first few months.
In most instances, we work with an attorney directly. This streamlines the process, as there is less back-and-forth for approval from a strategy standpoint. For larger firms, when there is a marketing manager on staff, they are our point of contact.
We’d recommend a minimum $2,500/month investment, although most of our PI clients are above this threshold. We’ll need to discuss the services you want to sign up for and your advertising budget.
More established firms tend to see quicker SEO results with us, since they already have a solid authority score to build on. Newer firms should expect a longer runway for SEO to compound. Paid advertising is a great, quicker alternative in the meantime, or as a complement while SEO builds.
For us to consider a non-exclusive agreement, our retainer must exceed $5,000/month. When we have competing firms in the same market, we assign different strategists where there is no vertical overlap within the market.