Online Marketing Services
Search Engine Optimization
Search engine optimization is one of the most important components of search engine marketing. Also known as “website optimization,”“search engine positioning”and “search engine placement,” SEO has the potential to help businesses generate more website traffic from valuable keyword searches. We assist businesses in formulating and implementing a smooth sailing SEO strategy that will have the search engines loving your site!
Do you want to receive instant traffic to your website that will convert into valuable customers? The major search engines all offer pay-per-click (PPC) listings. Pay-per-click achieves instant “first page”listings for a search query for terms relevant to your site. PPC is a quick and convenient option to drive traffic to your site instantaneously. We help businesses achieve a high click-through rate, quality score, landing page strategy and a high conversion rate to generate more leads and customers for your company.
In 2014, mobile exceeded PC Internet usage for the first time in history. It is expected that mobile will pass desktop in search ad dollars in 2015. The numbers will continue to grow in favor of mobile. Whether you seek to drive more phone calls from a mobile ad or want your website to be responsive across all devices, we help businesses implement an unforgettable mobile marketing strategy to capitalize and convert on mobile traffic!
Social Media Marketing
Social media marketing is revolutionizing the way companies promote themselves online. It represents an opportunity to build your brand and increase its long-term visibility. Social media can also be a huge driver for sales and leads for your business. Social media combines various aspects of marketing and advertising and requires a wide range of talent in order to reach the results that your company deserves. Let the Media Captain steer your social strategy in the right direction.
The Media Captain wants to make your decision as easy and effortless as possible with our professional design and web development team. At The Media Captain, we work side-by-side with you throughout the entire web development process to create a beautifully responsive site. We will build the finest website that will brand your identity in your targeted market. We are proud to be a Columbus Web Development Company serving the entire Buckeye State.
Whether you desire to promote your business through a television advertisement or spread a message through an online video, The Media Captain’s team will transform your creative idea into a crystal clear production. We ensure the highest possible production value combined with optimal online exposure. Take a ride with The Media Captain in an unforgettable video experience that will clearly define your message.
The Media Captain was tasked with creating a digital campaign that would yield tremendous exposure for the leader in minimum limit car insurance. TMC combined its expertise in digital video, SEO, social marketing and PR to absolutely rock SafeAuto’s “Do The Jingle”contest. The campaign resulted in over 3 million online visits, valuable backlinks for SEO and the most referenced TV commercial on social media in SafeAuto’s history.
Miss Ohio & Michigan
The Media Captain’s objective had to find more contestants, ages 16-25, in the state of Ohio and Michigan for the upcoming beauty pageant, which is televised on national television. The Media Captain implemented a social marketing campaign to capture the contact information for females interested in the contest. Miss Michigan®USA and Miss Ohio USA®received the most leads for the Miss USA®Pageant throughout the entire United States through The Media Captain’s clever social strategy.
Everyone has heard of the Sbarro name, but not many people could find the iconic pizza restaurant on Google. With over 400 restaurants around the world, the pizza chain needed an SEO strategy to generate a strong local presence for each of its locations. The Media Captain devised a plan targeting each restaurant at a local level so all of the different locations could properly populate on Google in their respective area. After the proper execution, this led to more search traffic and foot traffic for Sbarro.
Imagine having to hire more people on your staff due to the increase in phone calls from an online marketing campaign! This is exactly what happened once The Media Captain implemented its paid advertising campaign for The Waterworks. Combining paid search, landing page design and development and remarketing advertisements, The Waterworks had to hire additional staff in its call centers to be able to control all of the leads that were being generated.
Schottenstein Real Estate Group
The Media Captain was able to bolster the digital presence for SRE Group by designing and developing responsive websites for each of their communities throughout Ohio and the Midwest. After the sites were in place, The Media Captain implemented a full-fledged digital marketing campaign combining SEO, PPC and social to get more traffic in the door for SRE Group. This has led to over 10,000 visitors per month visiting SRE Group’s websites, a far cry from the 1,500 when they first started.
American Bronzing Company
When The New York Times does a write-up on your social strategy, you are doing something right! This is exactly what happened for American Bronzing after social media marketing and advertising increased sales for the largest baby shoe bronzing company by more than 25%! By implementing a unique social strategy, American Bronzing was able to pinpoint its audience and serve advertisements to its exact demographic, mother’s with children ages 0-18 months. This resulted in more people talking about the brand and more orders throughout the country!