From Organic Posts to Paid Ads to Content Creation – We Handle It All
- Organic Social Media: Build brand awareness, showcase your expertise, and cultivate your following
- Paid Social Advertising: Drive leads and sales with targeted campaigns across all key platforms like Meta, TikTok, YouTube, and LinkedIn
- Professional Content Creation: From video to photo to professional design – from posts to reels, we capture attention and get people to stop their scroll
Organic Posting vs Paid Advertising: What's Right for You?
Organic Social Media
- Create consistent, engaging content that will get people talking and thinking about your brand
- Collaboration between our team and yours, so we can discover the stories to bring to life for your firm
- In-house production team to create high-quality content that actually engages your audience
- We are journalists and storytellers, and help bring your brand’s story to life
- We distribute your content on key channels for your business (Instagram, Facebook, LinkedIn, and more)
- We create strong content that can be repurposed for email marketing, on your website and sales collateral. Content isn’t just a social play. There’s synergy amongst all your channels
- We leverage strong-performing organic posts as pillars for our paid advertising strategy
- We monitor what your audience is saying and respond to ensure strong online customer service while building brand equity
Paid Social Advertising
- Drive leads and sales with targeted campaigns to your target audience
- In-house production team to create high-quality content that actually converts with social ads
- We focus primarily on Facebook, Instagram, and LinkedIn, depending on your business, but we’re experienced with other key platforms too
- We create ad campaigns that align with your business objectives – not cookie-cutter approaches
- We’re constantly testing ad creative to double down on winners
- We actively manage your ad spend and shift budgets to what’s working
- Conversion tracking setup from day one, so we know what’s actually working
- Many of our social campaigns integrate with a post-lead email sequence. We like to nurture leads to convert them into paying customers
- Lead generation campaigns
- Look-a-like audience targeting
- Retarget to prospects who have already visited your site
Need Both Organic + Paid Services?
Get a complete social media strategy that combines the best of both approaches
Great Content That Wins
We have the winning combination of great storytelling and choosing the right production level. Whether you need professional HD commercial-style content or something that resonates better shot on an iPhone, we know when to use each approach.
PROFESSIONAL VIDEOGRAPHY
FUSIAN
Denison Edge
Buckeye Transportation
IPHONE FOOTAGE
BB Aesthetics
La Tavola
FUSIAN
MIXED CONTENT SHOWCASE
User Generated Content
Park Perfection
Client Provided Assets
Elakai
Custom Graphic Creation
THE Foundation
PFORFESSIONAL PHOTOGRAPHY
Professional Content Creation
From 90-minute shoots in Columbus to coordinated nationwide videographer networks – we create premium content that captures attention on social media that aligns with your business objectives.
Advertising Solutions
Your great content deserves great reach. We run strategic ad campaigns based on your A+ content to drive more engagement and sales for your business
Jason interviewing Dana White for SafeAuto’s UFC Sponsorship Activation.
Building a Social Media Powerhouse
Our agency was founded in 2010 as a social media marketing company. Jason Parks, the owner, had a background in video production and journalism. He started working with SafeAuto Insurance to leverage their sponsorships with the UFC and NASCAR. He was responsible for creating content based on videos, photo shoots, and more to maximize the sponsorship. The campaigns Jason created reached millions of UFC and NASCAR fans across social media. Jason loves storytelling through digital media. Jason still uses those same storytelling principles today, but now with an entire specialized team at his disposal, covering all key areas of social media.
Our Baseline Social Media Package
When we have a preliminary conversation with clients, we’ll start at our baseline option. If you want to add more channels, posts or meeting frequency, we’ll discuss popular add-on services.
Popular Add-On Services
Below are additional add-on options to further enhance your social media performance beyond what’s in our baseline package:
Picking the Right Platforms
As part of our baseline package, we’ll select 2 channels to distribute your content across. We decide this based on what channel will generate the best engagement and ROI for your business.
Community Building
There are over 3 billion monthly active users on Facebook. The demographic skews slightly older. This is a powerhouse channel we leverage for posting.
Visual Storytelling
Perfect for visual storytelling through posts, stories and reels.
B2B Focus
97% of B2B marketers use LinkedIn for content marketing. This is our primary channel for our B2B clients. We combine content creation and advertising to hit decision-makers.
TikTok
Young Demographics
Short-form video content is a great way for many clients to gain exposure, especially on a national level.
YouTube
Educational Content
The second largest search engine in the world helps you get found for educational content, product demonstrations and more.
Google Business
Profile
Local Visibility
When people search for your brand, you can control the messaging on Google with posts.
What Our Clients Say
ED
The Media Captain was instrumental in helping elevate SafeAuto’s social media presence. They worked closely to activate our sponsorships with the UFC, NASCAR, and the Cleveland Cavaliers. They also drove more traffic to our website than ever.”
Elie Deshe
SafeAuto Insurance
SB
We didn’t have a strategy or idea for scaling our business with Social Media. The Media Captain was instrumental in helping us develop a strategy and driving sales to scale our business beyond $1 million in sales directly from social media.”
Shane Biles
B-Ware Sportswear
AS
Overall experience has been excellent and the communication has been exceptional. The Media Captain team has quickly engaged all of our questions and concerns and has made sure that we have all the tools for success.”
Andrew Schmidt
Schmidt’s Sausage Haus
Ready to Transform Your Social Media?
Let’s discuss how strategic social media marketing can drive real business results for your company.