Glasses.com – Social Media

Glasses.com was looking to increase sales and interaction via social media. It was clear to The Media Captain that compelling user generated content was the key to success for the leader in designer glasses frames and prescription sunglasses.

Results

  • $85,000 average monthly purchase value via social media
  • $234.78 average order value from social media
  • 8/1 ROAS (return on advertising spend)
  • Content creation for multi-channel distribution

The Media Captain connected with hundreds of influencers via Instagram to promote the Glasses.com brand. The tradeoff? If the influencers posted great pictures rocking designer glasses and shared it with their following, Glasses.com would let them keep the glasses. Sounds like a fair deal, right?

Not only did this Instagram promotion result in exposure to millions of new followers, which increased awareness, it provided Glasses.com authentic photography to be used across all marketing channels.

Glasses utilized the creative provided by the Instagram influencers for its paid social campaign through static, carousel and video advertisements. The user generated content resonated with Glasses.com’s audience, as relevance score increased, which drove more sales at a lower price point.