Google Shopping Experts
Focused on Your Business
We’re focused on driving profitable sales via the prominent product image placement at the top of Google.
- Real Results: The Media Captain helped scale JendCo Safety from $5 million in sales to above $20 million, with Google Shopping being at the forefront of the paid advertising strategy.
- Practice What We Preach: We grew DermWarehouse, our in-house eCommerce brand, beyond $5 million by increasing our Google Shopping budget from $500/month to over $40,000.
- Team of 20 Experts: Google Ads Shopping Certification and technical experts on our team to help construct and optimize your feed.
Our High-Level Approach to Google Shopping
Implementation
Optimization
& Monitoring
for your business
Possible
Additional advertising services like PPC and Social that will complement Google Shopping
Getting into the Details: What Goes Into Our
Google Shopping Management Process
Here are the steps of our proven process of successfully managing PPC campaigns.
| Service Component | What We Do |
|---|---|
| Overall Strategy | We take the time to learn your business so we can structure our campaign in a smart way |
| Feed Creation | We create a Google Shopping feed to sync with the product catalog from your website |
| Feed Optimization | We audit the feed to ensure titles, descriptions, and images are optimized to pull in the most relevant traffic |
| Website Audit | We’ll audit your product pages to ensure a strong user experience. We want to have confidence that the product pages will convert |
| Tracking | We make sure eCommerce tracking and other goals are properly set up so we can measure the ROAS (return on ad spend) |
| Dynamic Feed Updates | We monitor inventory levels and automatically remove products from your feed when inventory is low or gone, so you’re not paying for a pointless click. |
| Service Component | What We Do |
|---|---|
| Catch-All Campaign | We like to launch a Catch-All Google Shopping campaign with all of your products to see the top performers and underperformers |
| Custom Labels | We utilize custom labels to start segmenting your campaigns based on profitability, seasonality, or pricing tiers. |
| Segmentation | Based on data, we start segmenting campaigns to double down on the winners. |
| Search Terms & Negative Keywords | We’re monitoring your search terms to make sure each product is driving qualified traffic to your site. |
| Performance Max | We integrate Performance Max into your campaign and will keep it running if we feel the results are justified. |
| Service Component | What We Do |
|---|---|
| Real-Time Reporting | You have a real-time report where you get insight into key metrics like ad spend, conversion rate percentage, and return on your ad spend |
| Dedicated Strategist | A certified Google Shopping Expert will be setting up your campaigns and overseeing your account |
Discuss your Google Shopping Ads strategy with an expert from Media Captain
Ready to Get Started with Google Shopping?
Whether you need Google Shopping only or want to add PPC and Social Media Ads, we offer custom paid advertising packages.
Google Shopping Success Stories
JendCo Safety
5X Sales growth and above a 5.00 ROAS/span>
The Media Captain helped scale JendCo Safety from $5 million in sales to above $20 million. This was largely attributed to Google and Bing Shopping. JendCo has hundreds of thousands of SKUs on its website. With the proper segmentation, The Media Captain
Ink Genie
From $0 to over $5MM and above a 4.00 ROAS
Ink Genie contacted The Media Captain with a new website and no customers. We knew that Google and Bing Shopping would help them turn their eCommerce idea into a full-fledged business operation. Once the genie was released
Treehouse Learning Center
Hyperlocal SEO
Over 400,000 customers and over $5MM in Revenue
DermWarehouse is The Media Captain’s in-house eCommerce brand. We practice what we preach, investing our money into Google and Bing Shopping to acquire customers for our skincare brand. Since launching our eCommerce site in 2016,
Testimonials
“Since hiring TMC, our eCommerce store has experienced over 5x growth from online sales. Optimizing and increasing the budget for our Google and Bing Shopping campaigns can be directly attributed to our sales growth. Additionally, they helped set up our company with Klaviyo, which now generates more than 20% of our eCommerce sales.”
– David Jarvis
COO, JendCo Safety
Other Google Advertising Services
It’s recommended that eCommerce businesses have complementary paid advertising campaigns running in addition to Shopping.
Standard PPC
Bid on strategic keywords related to your products and run dynamic campaigns
YouTube
Showcase your products with rich media on the second largest search engine and the largest video platform.
Bing Ads
We can import your Shopping & PPC campaigns directly from Google into Bing
Social Media Advertising
Serve compelling image and video ads on Facebook, Instagram, LinkedIn, and other platforms
Ready to Get Started with Google Shopping?
Schedule a free consultation to discuss ad spend and budget allocation based on your business objectives.