Why Restaurants Trust The Media Captain with their digital marketing efforts
- Real Results: We increased social media engagement by 248% for Schmidt’s (one of Ohio’s most iconic restaurants) and helped Beer Barrel generate over $20,000 in website orders with a 10:1 return on ad spend
- Operational Understanding: Two of our social media strategists have worked in food service and understand the real challenges – razor-thin margins, delivery app fees, staffing shortages. They know the industry like the back of their menu.
- Full-Service Agency: When you launch a new menu item, we promote it across your website, email, social media, and ads – all coordinated under one roof
- Restaurant Tech Integration: We’re familiar with Toast, Thanx, and other restaurant platforms, plus we track both online orders and in-store visits to help you understand your marketing ROI
Restaurant Success Stories
Beer Barrell
Multi-Location Campaign
Service Type: Meta Advertising
10:1 ROAS across 14 locations
Beer Barrel’s in-house team was boosting posts across their 14 locations without a cohesive strategy. We implemented proper conversion tracking through Meta and Thanx to measure online orders and store visits across all locations. We built retargeting and lookalike audiences to reach existing customers and high-intent prospects with targeted promotions. We also created video content showcasing the personality of their staff and unique atmosphere at each location. This comprehensive approach delivered a 10:1 return on ad spend across their entire portfolio.
FUSIAN
Multi-Location SEO
Service Type: Search Engine Optimization
32% Increase in Organic Visibility with Top 3 Rankings Across All Locations
FUSIAN had 10+ locations across Ohio, but their location pages were filled with generic content that wasn’t helping anyone find them. We also discovered each Google Business Profile was categorized as “Asian Restaurant” instead of the more specific “Sushi Restaurant” – a critical error since primary category is one of Google’s most important local ranking factors. We rebuilt each location page with area-specific content, fixed all the Google Business Profile categories, and linked each profile to its respective location page. The results speak for themselves – we got every single location ranking in the top 3 for their primary keywords like “Sushi in Grandview,” “Sushi at Easton,” and “Sushi near University of Dayton.” When someone in Ohio wants sushi, they’re finding FUSIAN first.
Tipsy Taco
Near Me Search Capitalization
Service Type: Google PPC
271% Increase in Website Traffic with 35% PPC Conversion Rate
Tipsy Taco had a problem – they’re hidden in the back of a billiard bar where nobody could find them. We ran Google Ads targeting “taco near me” and “Mexican food” within 5 miles of their location. It worked. We drove 271% more website traffic and got a 35% conversion rate when people clicked for directions. Now instead of just serving bar customers, they’re attracting taco lovers from their neighborhood.
Core Services for Restaurants
Social Media Posting
57% of diners are influenced by food photos. Showcasing your menu in a compelling manner on Facebook, Instagram and TikTok will help you acquire more customers.
Social Media Advertising
44% prefer to see promotions at a restaurant. Promote your happy hour or specials to a wider audience through paid advertising.
Review Management
93% of consumers say they read online reviews to influence their purchase decision. We have processes in place to get more reviews on Google, Yelp, and TripAdvisor (to name a few).
Pay-Per-Click Advertising
Over 50% of all “near me” searches will result in an in-store visit. Bidding on these keywords on Google should be part of your marketing strategy. This strategy helped us generate 150 conversions and a 35% conversion rate for Tipsy Tacos.
Email Marketing
Toast POS collects customer emails automatically. We help you stay top-of-mind with targeted campaigns that generate $44 return for every $1 spent.
SEO
The local pack gets 44% of clicks. Your customers are searching on Google now more than ever. We help clients rank in the local pack (aka Google Business Profile) and organically for key terms.
AI Search Optimization
AI search engines like ChatGPT are gaining market share. More of your prospects are searching for the “best Italian restaurant” via AI. Our AI SEO strategy helps you get listed on directories, which improves your odds of ranking for AI queries.
Web Design & Development
Showcase your menu in a compelling manner that’s compatible on cell phones. Convert better on your online ordering page. Our web design services help put your best foot forward.
Our Website Portfolio for Restaurants
Having in-house designers and developers differentiates our agency from others. Below is our portfolio of restaurant websites we’ve designed and developed.
Testimonials
AS
“Overall experience has been excellent and the communication has been exceptional. The Media Captain team has quickly engaged all of our questions and concerns and has made sure that we have all the tools for success.”
Andrew Schmidt
Owner, Schmidt’s Sausage Haus
Ready to Grow Your Restaurant Business?
Schedule a free consultation to discuss your marketing goals and see how we can help grow your restaurant.