Why Manufacturing Clients Choose The Media Captain
- Real Results: We helped Jones Metal generate 308% more online leads after we rebuilt their website and took over their marketing.
- We know manufacturing: Specialty metal forming, precision contract machining, heavy equipment manufacturing, industrial equipment systems – we’ve worked with all kinds of manufacturers.
- We handle everything: SEO, PPC, web design, social media, email marketing – whatever it takes to reach the OEM Design Engineers, Supply Chain Managers, Plant Managers, and Operations Directors who make the decisions.
- We work with your experts: Our best clients let us sit down with their technical teams. We take what your people know and turn it into marketing that actually works.
- 15+ years with manufacturers: Since 2010, we’ve worked with single-facility shops to massive global operations like Allied Mineral Products – 15 facilities across 6 continents, sales in 130+ countries.
Manufacturing Success Stories
Jones Metal
Website Redesign, SEO, PPC, Social Advertising
308% Increase in Website Traffic with Higher-Quality Leads
Jones Metal had several website problems hurting their lead quality. Their website was jpmforming.com but their brand and emails were jonesmetal.com – confusing for prospects. They also had too many pages for services they didn’t offer anymore, plus blogs with content that wasn’t helping anyone. They had a blog listing “Best Hydroforming Companies” that included competitors alongside them, competing against their own hydroforming page. We sat down with the owner and experts from each division to figure out what made them different. We redirected over half their site back to pages that actually mattered and moved them to the jonesmetal.com domain so everything matched. The result was 308% more website traffic and better leads. Their sales team stopped wasting time on unqualified prospects, and we got them ranking #1 for “Hydroforming Company” and other high-revenue keywords.
Eagle Crusher
Heavy Equipment Manufacturing
650%+ Increase in Search Visibility with 25+ First-Page Rankings
Eagle Crusher’s search visibility was below 2% when we started, and their website kept crashing right before major trade shows – the worst possible timing. We redesigned their site to attract prospects who’d never heard of them. Existing customers knew product names like “Ultramax400CV,” but new prospects were searching for terms like ‘concrete recycling equipment’ or ‘jaw crushers.’ After talking with their technical team, we built industry pages for application searches and product category pages for equipment searches. This way we could rank whether someone needed to process concrete or was looking for specific crushing equipment. After launching, we saw a 650% increase in organic visibility with #1 rankings across multiple areas. Most importantly, they didn’t have to put out fires during their most important trade shows and could focus on what mattered most, serving customers and finding new ones.
Our Approach to Marketing for Manufacturers
Multiple Touch Points
Manufacturing sales cycles last around 130 days. Our clients tell us it takes even longer to close new business. That’s why you need multiple touchpoints – email, retargeting, social media, direct mail – to stay in front of prospects.
Full-Service Support
Eagle Crusher and Allied Mineral treat their trade shows like the Super Bowl. We help with design collateral, update website banners, run Meta ads to drive booth traffic, then follow up with email campaigns for all the leads they collect. SEO and PPC run consistently, but we’re your partner year-round on whatever comes up. Our team handles the technical stuff so your site runs smoothly.
CRM and Automation
Once leads start coming in, we know how to nurture them with email automation. We’re certified Partners with HubSpot and Salesforce, so we can help you set up systems that actually improve your close rates.
Integrated Strategy
Take Jones Metal – when we write a blog about “What is Hydroforming,” we don’t stop there. We create a video, send it in an email blast, turn it into social media posts. We figure out what matters most for your business and hit it across every channel.
Direct Mail Support
Our sister company is Taylor Station Logistics – it’s a 3PL operation. When you’ve got a high-value prospect, we can send them a Yeti mug with your logo and a personal note. Little things like that help you stand out from competitors.
True Sales Collateral
Here’s our philosophy: when we create content, your sales team should be able to use it too. Our marketing doesn’t just drive leads – it gives your salespeople tools they can actually use.
Our Core Services for Manufacturing Companies
We help manufacturing companies pick the most needed services for their business. Whether you need one service or several, we’ll customize your strategy based on your growth objectives.
SEO
Technical content that helps prospects understand your capabilities and find you when they’re searching for solutions.
Google PPC
Targeted campaigns for OEMs, design engineers, and procurement teams actively searching for manufacturing partners.
Social Media Advertising
LinkedIn advertising to reach decision makers and showcase your technical expertise to the right industrial professionals.
Social Media Posting
Show off your capabilities, team expertise, and manufacturing processes across social platforms.
Email Marketing
Nurture long sales cycles with technical insights, case studies, and capability updates that keep you top-of-mind.
Email Automation
Automated sequences that educate prospects about your processes and move them through extended sales cycles.
CRM Syncing with Website
Seamless integration between your website forms and CRM to track leads from first touch to closed deal.
CRM Audits
Optimize your sales processes and ensure your team is making the most of every qualified manufacturing lead.
Reputation Enhancement
Build credibility with case studies, testimonials, and reviews that showcase your manufacturing capabilities.
Graphic Design
Professional design for trade show materials, technical brochures, and capability presentations.
Web Design & Development
Websites that showcase your technical capabilities and convert visitors into qualified manufacturing leads.
Trade Show Collateral
Complete trade show support from booth design to follow-up campaigns that maximize your trade show ROI.
Direct Mail & Gift Boxes
Stand out with high-value prospects through personalized gifts and direct mail campaigns that get noticed.
Expert Interviews
We sit with your technical experts to create content that showcases your unique manufacturing expertise.
Testimonials
DE
I have been doing Digital Marketing for our manufacturing company for the last 20 years. I have never worked with a company with such capabilities to help us succeed in being found on Google. They have a fantastic understanding of what Google wants and gracefully guide us in the right directions. There are so many consultants that claim to be the best and talk a good game. The Media Captain delivers and I am so thankful that I found them.”
Dan Erb
Jones Metal
LD
Jason, Stephanie, and their team did an amazing job redesigning our website. We are very happy with the product, and we continue to work with them on other projects. They also have amazing customer support.”
Luisa Doig
Allied Mineral Products
Our Website Portfolio for Manufacturing Companies
Clients love working with our agency since we can serve as their one-stop-shop between web design and marketing. View our portfolio for our manufacturing clients.
Ready to Grow Your Manufacturing Business?
Schedule a complimentary consultation to discuss your marketing objectives and explore how we can help expand your manufacturing operations.