Our B2B Marketing agency grasps complex subject matters and creates an integrated marketing strategy across digital and traditional channels to capture the attention of key decision-makers.
- Real Results: We helped Kutol achieve #1 rankings for “Hand Sanitizer for Colleges” while doubling organic visibility
- 15+ years of B2B marketing experience since 2010
- Experience across many B2B sectors, from industrial automation to wholesale restaurant supplies
- Full suite of services: SEO, PPC, Email Marketing, Social Media, and Web Design – all strategically integrated
- Team with high-level critical thinking and ability to grasp complex subject matters
- Content that serves as true sales collateral across all marketing channels
- CRM expertise with Salesforce and HubSpot integration for lead nurturing and pipeline management
- Sister company (Taylor Station Logistics) for direct mail and gift boxes to key decision-makers
Why Media Captain For Your B2B Business
We Practice What We Preach
We don’t just talk about B2B marketing – we’ve actually done it. We’ve scaled our own agency to hundreds of clients, successfully grown our sister company Taylor Station Logistics (3PL), and used B2B sales tactics to get our skincare brand Park Perfection into Nordstrom and spas and medical practices throughout the country. When you hire us, you’re working with a team that has repeatedly built and scaled B2B businesses using the exact strategies we’ll implement for you.
Crafting the Right Strategy
We ask your team the right questions to understand how you generate revenue based on your key services. This helps us devise the right plan of action. For example, for Kutol, we recognized a high percentage of their revenue comes from selling hand soap and hand sanitizer dispensers to the education sector, which is why we prioritized the buildout of those industry pages, which led to #1 ranking on Google. We see too many B2B businesses create generic blog content that doesn’t drive meaningful results. When you work with our agency, you’ll see how strategic business questions align with our strategy.
Journalistic Exceptionalism
We’ve heard the pain point from B2B clients where past marketing agencies don’t grasp their complex subject matter and it ends up taking too much time to micromanage the process. We’ve developed a process with expert interviews conducted by journalists with B2B experience. Taking insights from the expert and creating content from this has made our B2B content creation—which is so important for SEO and email marketing—unmatched.
Sales Marries up with Marketing
Good B2B marketing integrates sales into the equation. For example, when we send gift boxes to prospects, we devise a follow-up strategy with initial and follow-up calls. We integrate this with HubSpot or Salesforce for email automation. You’re getting much more than traditional marketing services when working with The Media Captain. You’re marrying together sales and marketing.
Entire Team At Your Disposal
There are a lot of moving pieces with a B2B client. Sales collateral ahead of a trade show. Changes to your website. Blog content to enhance SEO. Having experts in content, design, development, and paid advertising helps us get you in front of the right decision makers.
Direct Mail Component
Our sister company is Taylor Station Logistics, a 3PL (third party logistics) company. We are able to send direct mail and gift boxes to key decision makers. For example, for CMD MedTech, each time they get a quality lead, we send that prospect a gift box to differentiate them versus the competition. This capability is a great add-on for many B2B clients.
Strategic B2B Marketing Agency for Complex Industries
B2B Industries We've Served
| Industry | Client | Description | Sales Approach |
|---|---|---|---|
| Commercial Hand Care Products | Kutol | Commercial hand soaps, sanitizers, and industrial hand cleaners for away-from-home markets including healthcare, foodservice, and industrial facilities | Distributor/Rep Networks |
| Medical Device Consulting | CMD MedTech | Medical device development, regulatory compliance, and quality systems consulting for FDA and regulatory body requirements | Direct Sales Teams Professional Services Custom Solutions |
| Industrial Automation Consulting | MOT | Custom industrial automation systems and process engineering for manufacturing and distribution facilities | Direct Sales Teams Professional Services Custom Solutions |
| Wholesale Restaurant Supplies | Unique Manufacturing | Wholesale disposable restaurant supplies and custom printed products for hospitality and foodservice operations | Wholesale/Bulk Sales Custom Solutions |
| Professional Services | Access 2 Interpreters | Professional interpretation and translation services in 180+ languages for healthcare, legal, and business environments | Professional Services |
| Property Inspection Technology | iVueit | Digital inspection and documentation solutions for real estate, insurance, and property management | On-Demand/Marketplace |
| AI Parking Enforcement | WiseSight | AI-powered automated parking enforcement platform with ticket-by-mail and remote monitoring capabilities for municipalities | Technology/SaaS Platforms Government/Municipal Sales |
| Digital Carillon Systems | Chime Master | Digital carillons, bells, and tower clock systems for churches, campuses, and municipal buildings | Direct Sales Teams |
| Contract Packaging & Assembly | Accel Inc. | Contract packaging, co-packing, and assembly solutions for leading corporations across consumer goods and retail products | Direct Sales Teams Custom Solutions Contract Manufacturing |
B2B Success Stories
Kutol | Commercial Hand Care Products
SEO, PPC, Custom Website Development
Doubled Organic Visibility with Strategic Industry Page Development
We helped Kutol achieve #1 rankings for competitive keywords like “Hand Sanitizer for Colleges” by building revenue-aligned industry pages targeting K-12 schools, colleges, universities, and daycares. This strategic approach doubled their organic search visibility and positioned them ahead of top competitors in the commercial hand care space.
Our integrated PPC strategy delivered thousands of Google Ad conversions with over 10% conversion rates by combining dynamic product ads with high-intent commercial keywords for hand soaps and sanitizers.
Key Results:
• #1 ranking for “Hand Sanitizer for Colleges”
• Doubled organic search visibility
• Outranking major competitors
• 10%+ conversion rate on Google Ads
• Thousands of PPC conversions
CMD MedTech | Medical Device Consulting
SEO, PPC, Website Redesign, Email Marketing and Direct Mail
343% Traffic Increase & 137% Organic Growth
CMD MedTech needed to establish credibility in the heavily regulated medical device consulting industry. We redesigned their website and had our content writer—who has strong medical knowledge—interview their experts to create content that serves as high-converting sales collateral for sophisticated medical device executives.
We built their organic search presence from zero to rank at the top for important regulatory queries like “laboratory developed test consultant,” “LDT consultant,” and “medical device technical leadership.” Our targeted PPC campaigns focused on Medical Device Engineering, Quality, and Regulatory services generated high-quality leads. This comprehensive approach delivered a 343% increase in overall website traffic and 137% increase in organic traffic.
The SEO content we developed was leveraged for email marketing to their prospect and customer list. We also send each new qualified lead a custom gift box to add another touchpoint.
Key Results:
• 343% increase in overall website traffic
• 137% increase in organic traffic
• Top rankings for regulatory compliance keywords
• Expert content creation from stakeholder interviews
• Targeted PPC campaigns generating qualified leads
Our Core Services for B2B Brands
Complete SEO Strategy Guide for B2B Businesses
Get our comprehensive guide covering expert interviews, content strategy, and lead generation tactics built specifically for B2B companies.
Testimonials
“I worked with Jason and team for the past year and a half on setting up a new website, implementing SEO, launching paid media, and understanding the digital side of organic growth. The Media Captain team couldn’t be more professional and organized and I couldn’t recommend them more. Shortly after launching the website and paid media, we’ve had a large uptick in views to the site, PPC results, and key terms allowing Masked Owl to show up in AI results as well as the normal Google search. They are constantly refining the strategy to make sure things work, and they’ll show you the data to help you understand why. Jason is an expert, and his amazing team (Michelle, Jenn, Katie, Erica, Madison, Sara) are a joy to work with. 10/10!”
– Mal McElroy
Masked Owl Technologies
Our Website Portfolio for B2B Businesses
Clients love working with our agency since we can serve as their one-stop-shop between web design and marketing. View our portfolio for our B2B clients.
Ready to Grow Your B2B Business?
Schedule a complimentary consultation to discuss your marketing objectives and explore how we can help expand your practice.