Columbus eCommerce Marketing

eCommerce is engrained into our DNA. We help brands come up with eCommerce marketing strategies across Google, Bing, Facebook, Instagram, YouTube and other advertising channels. We developed our own in-house brand and scaled this to over $10 million in revenue. We practice what we preach when it comes to eCommerce marketing. We also have eCommerce development in-house to help with site builds and the more technical items. Whether you’re on Shopify, Magento, BigCommerce, WooCommerce or SquareSpace (to name a few) we’ll find the most profitable channels to drive more orders for your eCommerce store.


Why Ecommerce?

We haven’t met an e-commerce business owner or marketing associate who didn’t want to grow sales. The thought of orders being place on your site at all hours of the day, throughout the entire country is what makes the e-commerce landscape so exciting.

Ecommerce can turn your local business into a national company, which is an exciting thought for any business wanting to grow. If you already have a national presence, the right Ecommerce strategy can improve your return on advertising spend.

Why The Media Captain?

In working with The Media Captain, you will have a team of digital gurus who have extensive experience in the Ecommerce field. We have staff members who are experts in development, design, SEO, paid advertising, email marketing, and UI/UX (to name a few). This gives you all of the tools under one roof to grow your Ecommerce business. 

We will help you decide whether your website needs to be built through WooCommerce, Shopify, Magento or a custom coded option. Whether you have a website adjustment from one of our developers or need to add a new product into Google Shopping’s feed, we’re here to assist with the multiple layers of Ecommerce.


Our job is to generate more sales for our clients via e-commerce. We strategize and hone in on the best outlet to help you boost your online shopping revenue. Don’t just take our word for it, learn about the success stories from our e-commerce marketing efforts.

1. Mobile friendly website to ensure a great user experience

With over 55% of users shopping on mobile devices, a good experience for mobile shoppers is crucial to ensure e-commerce success. Our talented web development team will build a site that meets the needs of your Ecommerce business. We look into factors such as logistics and shipping needs, shopping cart abandonment and e-commerce conversion rate percentage, along with a variety of other metrics to make sure when someone comes to your shop, they fall in love.

2. E-Commerce Optimization

Determining the URL structure and setting up the proper foundation for an e-commerce website is crucial in making sure people can find your store on Google. Even if you have the best e-commerce site from a design perspective, if you don’t get any website traffic, it is the equivalent to a novelist writing a great book that nobody reads.

Other on-site components, such as the proper title tags, H1, alt image attribute and product descriptions will have the search engines loving your e-commerce shop.

We also will work diligently on the off-site SEO so your site is generating amazing referral traffic and links from media outlets and industry specific sites.

3. Paid Ads

Are you familiar with Google’s unique product identifiers and the difference between the MPN and GTIN? Have you integrated all of your products with Google Shopping to ensure your images populate in Google’s search results?

There are a lot of components when it comes to your e-commerce paid advertising strategy to ensure you have all of your ducks in a row. Don’t worry though, The Media Captain will assist you each step of the way.

  • Google Shopping
  • Google Merchant Center
  • Google Pay Per Click
  • Google Dynamic Retargeting
  • Google Retargeting
  • Google Analytics
  • YouTube Retargeting
  • Conversion tracking

4. Social E-Commerce 

With the advanced targeting options Facebook and other social channels offer, social media outlets are great for pinpoint targeting for e-commerce websites.

Imagine if you sell baby shoes online. You can literally serve an advertisement to mothers who have a baby between the ages of 0-2, your target demographic!

Our social media strategy will not generate sales, it provides an opportunity to capture email addresses at a low price point, so you can continue to deliver your companies messages. 

  • Social Influencer Campaign
  • Email Capture Campaign
  • Email Marketing Strategy and Execution
  • Facebook, Instagram, Twitter, Pinterest, Snapchat strategy

There are many other components to a successful e-commerce marketing strategy, such as shopping cart abandonment, a stellar email marketing strategy, custom photography and A vs. B testing. Hopefully the aforementioned information will explains our experience in the e-commerce space and how we can help your business generate more online sales.

Let The Fun Begin

There are a lot of moving pieces that go into a successful Ecommerce strategy. The Media Captain will take the time to understand your business, your product and your customer. There are no two Ecommerce strategies that are the same. We’ll deploy a variety of unique campaigns to drive more sales for your business.

Contact The Media Captain