Why eCommerce Brands
Trust The Media Captain
- Real Results Across Revenue Stages: From growing established brands like Glasses.com (8/1 ROAS) to scaling mid-market companies like JendCo Safety (2x growth from $10M to $20M), we drive measurable growth for profitable eCommerce businesses
- Practice What We Preach: We’re one of the few agencies that built and scaled our own 7-figure eCommerce brand (DermWarehouse to over $5M in annual revenue), so we understand your challenges firsthand
- Enterprise to Growth-Stage Experience: From managing paid advertising for Highlights Magazine (spending millions annually) to scaling established eCommerce brands, we’ve proven our expertise with businesses that have momentum
- All Resources In-House: Whether you need to run Google Shopping campaigns (13:1 ROAS for Derby Creek Trading), optimize your product pages for SEO, or redesign your entire site, our team of 20 experts has you covered
- Platform Expertise: Deep experience in Shopify and WooCommerce – the platforms powering 46% of all eCommerce sites
eCommerce Success Stories
JendCo Safety
Google & Bing Shopping + Strategic Segmentation
5x Sales Growth: From $5M to $20M+ in Revenue
JendCo Safety was throwing darts across hundreds of thousands of SKUs, hoping something would stick rather than having a real strategy. We dug into their entire product catalog to figure out which safety equipment was actually making them money versus which products were just eating up their budget and not profitable for their business. Over multiple years, we rebuilt their Google and Bing Shopping campaigns with strategic segmentation, allocating more spend to high-performing products and reducing budget to those that weren’t converting. This process resulted in 2x revenue growth from $10 million to over $20 million, with ROAS consistently above 5.00.
Cincy Favorites
Integrated Google & Facebook Campaign Strategy
19:1 ROAS During Peak Holiday Season
Cincy Favorites ships iconic Cincinnati food brands, including Graeter’s Ice Cream, Skyline Chili, and Montgomery Inn, nationwide. We increased their online revenue by 718%, Google Ads (7.82 ROAS), and Meta Ads (19:1 ROAS). We knew that the nostalgia of these Cincinnati brands would resonate with former Queen City residents seeking their favorite food, as well as locals looking to stock up. The success with paid advertising led us to build their Shopify website and roll out Klaviyo for profitable email flows and follow-ups.
Core Services for eCommerce
Pixel Optimization
- Ensure your site is set up with Google Tag Manager and conversions are properly pulling into Google, Meta, and Bing for proper conversion tracking
- Most campaigns are now optimized for conversions, so having the right foundation is a must
Google & Bing Shopping
- Create, optimize, and manage your feed
- One of the best ways to acquire new customers
Social Advertising
- Retargeting and traffic acquisition
- Leverage user-generated content
- Lead generation campaigns
Email Marketing
- Certified Klaviyo partner
- Email automation and flows
- Design compelling email templates
Google & Bing Search Ads
- While Shopping campaigns pull traffic to your product pages, Search ads let us get more granular with keyword bidding and drive traffic to other key pages like category pages or landing pages
Web Design
- Expert customization of Shopify themes and app integrations, plus custom WooCommerce plugin development to build virtually any functionality your store requires
SEO
- We specialize in creating the proper hierarchy and structure between parent categories, child categories, and product pages
- We leverage blogs to establish strong backlinks, facilitate internal linking, and attract visitors to your funnel through strategic topic selection
Conversion Rate Optimization
- We analyze key pages on your site and what’s leading to a subpar conversion rate and make changes accordingly to improve checkout flows, product pages, and overall site performance
Testimonials
DJ
Since starting with The Media Captain, our business has nearly doubled. eCommerce is the largest growing category within our company. The Media Captain has put us ahead of our competition and made it so customers all over the country are finding us and want to do business with our family-owned business. The return on investment has been substantial. I haven’t found larger marketing companies that can match the returns. The communication and overall service is excellent.”
David Jarvis
COO, JendCo Safety
JH
The Media Captain has helped out our business tremendously! We have been able to steadily increase our online presence through their expertise in SEO and developing a strong strategic marketing plan. On top of the wide breadth of knowledge employees at The Media Captain possess, they also make us consistently feel like a priority. Their immediate response time, and consistent feedback makes The Media Captain a delight to work with. I highly recommend working with The Media Captain!”
Justin Hicks
Cincy Favorites
RK
It is really helpful that TMC has several services that they offer. We started using their agency for email marketing and then added their Paid Media services. They have been very attentive to our account, easily reachable, and have provided a lot of support, great strategies, and ideas. I find that it makes everything easier for me as a business owner because they are very organized. I also find it valuable that they own a skincare-based e-commerce business, which enables them to stay on top of trends, technology, and strategies, while also being very relatable. I highly recommend TMC and their awesome team!”
Rachel K
Co-Owner, Cashmere Hair
eCommerce Websites We’ve Built
View sites we’ve built across WooCommerce and Shopify for our eCommerce clients. In addition to marketing, we have a robust design and development division to our agency.
Ready to Grow Your eCommerce Business?
Schedule a complimentary consultation to discuss your marketing objectives and explore how we can help expand your eCommerce operations.