Marketing Agency for Personal Injury Lawyers
Personal injury marketing is one of the most competitive client verticals we deal with. When executed properly, the ROI is one of the most significant.
- Proven Success: Over our 10+ year relationship with The Donahey Law Firm, we’ve helped them double their online leads and attain the top 3 market share in their local market.
- Creative Strategies: We helped Bressman Law Firm generate more than 50 cases from a Meta campaign in a 3-week timespan when there was a mold outbreak at a prominent university.
- ROI Focus: With cost per clicks in some markets averaging over $100, we develop strategies to ensure profitability. We analyze the leads and your intake system to ensure the leads turn into cases.
- Full-Service Capabilities: We offer a comprehensive range of services, from local service ads and social posting to leveraging TV commercials for digital distribution. We provide PI firms with everything they need under one roof
Let’s discuss the marketing services that can help you generate more clients.
Personal Injury Success Stories
Our team thrives in helping personal injury law firms navigate the competitive digital marketing space. Our case studies speak for themselves.
We helped Donahey Law Firm triple their organic visibility, achieving top 3 Google rankings for highly competitive keywords including “Columbus Personal Injury Lawyer” and “Columbus Car Accident Lawyer.”
We helped Bressman Law Firm generate more than 50 leads in a three-week timespan for a mold outbreak at Ohio State’s dorms through a social media campaign, leading to over 40 new cases for the firm.
We helped Goddard Law Firm in West Virginia obtain top rank for medical malpractice queries pertaining to the most popular hospitals in the area.
Personal Injury Marketing Competitiveness: Why Strategic Investment is Essential
Personal injury law is one of the most competitive digital marketing sectors, with high costs but exceptional ROI potential when executed strategically.
$70-250
Avg. Cost Per Click on Google
Extremely High Competition
70%
Avg. SEO Keyword Difficulty Percentage
Very High Competition
$12,500+
Average Case Value
Exceptional Revenue Potential
With average case values of $12,500+ and settlements reaching millions, each new client represents substantial long-term revenue potential despite high acquisition costs.
Higher Acquisition Costs
$2,500-$3,000
Personal injury advertising costs significantly more per click than most industries. The high case values justify these investments.
Local Market Targeting
City-Level Focus
Targeting typically occurs at the city level, such as “Houston Personal Injury Lawyer” versus suburb-specific searches.
Key Factor: The more populated your market, the steeper the competition will be.
Average Settlements
$52,900
According to Martindale-Nolo, the average settlement for personal injury lawyers is $52,900.
Revenue Impact: With contingency fees ranging from 33-40%, each client generates $17,000-$21,000 in revenue.
Key Marketing Insights
The extreme competition and high costs create barriers to entry, but successful firms that master digital marketing can achieve market dominance and exceptional profitability in their local markets.
SEO is one of the most profitable marketing endeavors, if executed properly.
How We Drive Results: Core Service Offerings for PI Attorneys
SEO and PPC are the primary marketing channels for personal injury lawyers, supported by social media for trust-building and email for lead nurturing.
SEO & PPC
Diversified, High-Intent Clicks
Target high-intent keywords like “Houston car accident lawyer” and “Houston personal injury attorney” with localized search strategies to capture ready-to-hire clients.
- SEO leads to excellent profitability without $100+ cost per click, and profitability improves dramatically
- PPC delivers immediate traffic: Despite the steep competition, PPC drives instant, high-quality traffic.
- Local Service Ads: Appear prominently at the top of search results with pay-per-lead pricing. Personal injury lawyers average $249 cost per conversion on LSA, making it an essential part of the paid media mix despite the premium cost.
Social Media
Trust Building & Case Showcasing
Personal injury clients need to trust their attorney before hiring, making social proof and case results crucial for conversion.
Content Strategy: Case results, client testimonials, and legal expertise content build credibility and differentiate your firm
Paid Ads: Target specific demographics and incident types. Repurpose TV commercials for Meta and YouTube to maximize reach
Compliance: We ensure messaging is compliant so it gets approved by Meta and doesn’t lead to legal liability from misleading claims or guarantees.
Email Marketing
Lead Nurturing & Conversion
Email delivers excellent ROI by nurturing leads through the decision process and maintaining relationships with referral sources.
- Immediate follow-up sequences for new leads while their case is top of mind.
- Legal insights and newsletters: Showcase your expertise for potential clients and referral sources.
- Referral partner outreach: Keep your firm top of mind with other attorneys, medical professionals, etc.
80%
of sales require at least five follow-up attempts
Testimonials From Personal Injury Clients
“Jason and his team at The Media Captain were first class throughout our whole experience. They customized our firm’s new website and had all of the tools necessary to keep our Google rankings in tact from our old site. It was truly a seamless experience with Grade A customer service. Michelle was always available to speak with whenever we needed to discuss an edit and Katie was also always available to discuss design. They designed our site and it looks clean and welcoming. We couldn’t ask for a more creative and caring team to work with.”
Zach Schiff
Schiff & Associates
“I have been doing business with The Media Captain for many years. We trusted their firm in managing our web visibility. Their creative ideas and execution have been flawless. Jason, the owner, is always a call away and will get back to you promptly to address concerns or issues. The customer service you’ll receive from TMC is unmatched.”
Richard Donahey
The Donahey Law Firm, LLC
“I have worked with Media Captain for several years now. I came to them wanting a new website for our law firm and they were very attentive to my needs and had great communication. Within weeks we had a new website that surpassed my expectations. Media Captain then was able to increase traffic to my site and they have continued to service my digital media and SEO needs ever since. Thank you Media Captain!”
Melissa Hornik
Kurgis & Assocaites
Discuss Your PI Marketing Needs with The Media Captain
Schedule a meeting with one of our experts to discuss a custom marketing strategy for your firm.
We encourage you to watch the video of our co-founder, who provides more details about competition levels and recommended channels for PI firms.