Learn More About The Media Captain’s Work with Fuel and Oil Delivery Clients
- Real Results: We helped OilWorks achieve over 40% search visibility on Google, the top in their local market. We helped FuelGo, a national reseller, increase PPC conversions on Google and Bing by more than 1,200%.
- No Learning Curve: We’re familiar with the different product and service terminology (off-road diesel, on-road diesel, and generator fueling, to name a few). Our agency can provide strategic recommendations from the outset.
- Local & National Experience: Whether your fuel delivery company is looking to generate leads nationwide or penetrate a specific market or state, we have experience with both strategies.
- Full-Service Capabilities: From PPC bidding on “Fuel Delivery Near Me” to creating city-level pages for SEO, we offer a comprehensive suite of services. This also includes social media, email marketing, and web design.
Let’s discuss the services that can drive more leads for your fuel delivery company
Learn more about our work across diverse verticals and industries
Marketing for Fuel Delivery: Low Local Competition, Retention, and Recurring Revenue
Fuel delivery has nice profit margins and a recurring revenue model with many clients, allowing fuel delivery companies’ marketing investment to yield a strong ROI.
$3.52
Cost Per Click
Low CPC & High Return
20-25
SEO Keyword Difficulty
Low Competition
30-40%
Gross Margins
Key Marketing Insights
With low cost per click, low keyword difficulty, and high conversion rates, fuel delivery companies have opportunities to gain market share and generate new business.
Real Results from Fuel Delivery Clients
FuelGo
PPC & Conversion Optimization
114% Increase in Conversion Rate | 1,200% Increase in Leads
We completely restructured their PPC account. It started with cleaning up their conversion tracking so Google and Bing could better optimize for true conversions. We then got more granular with each ad group, so relevant keywords were going to specific landing pages. For example, when prospective clients search for “Fuel Delivery Near Me,” this is a generalized query. We built a landing page that offered visitors a selection of different fuel products and services to choose from. This move led to a 114% increase in conversion rate, giving us more confidence to scale the budget, which ultimately resulted in more than 1,200% the number of conversions compared to the prior year.
Oil Works
Local SEO & Content Strategy
Nearly Doubled Organic Search Visibility within 3 Months
The copy on the OilWorks website was sloppy before we inherited the account. It was AI-generated and not coming from a true expert. This resulted in weak sales collateral for prospective clients and subpar Google rankings. Our SEO specialists interviewed their team of experts so that each page, such as “Reefer Fueling” and “Event Refrigeration,” showcased their expertise. Within 3 months of taking over their account, we increased search visibility from 24% to 44% and helped them gain top local market share. Keywords like “Event Refrigeration” spiked more than 97 spots into position 3. The client secured the #1 spot in AI overviews for “Fuel Tank Rental Columbus.” Now, when a major event in town, such as the Memorial Golf Tournament, occurs and someone is looking for event refrigeration, OilWorks has optimal exposure.
Core Services: Fuel Delivery Marketing Solutions
Below are the most popular services that our fuel delivery clients sign up for.
SEO & PPC
Local & National Dominance
When it comes to fuel delivery, most people search for “Fuel Delivery Near Me” or “Fuel Delivery in [your city].” We know how to help local companies dominate their local market and national companies expand nationwide.
- Proper Structure: Optimize pages for ‘mobile fleet fueling,’ ‘off-road diesel,’ and ‘generator fueling’
- Market Expansion: Create service area pages for nationwide organic visibility
- Ad Strategy: Dynamic keyword insertion for localized national campaigns
- Local Pack Exposure: Google Business Profile optimization for local rankings
Social Media
Building Credibility
There are fuel delivery companies that give the industry a bad reputation. Your social media channels can help build credibility, leading to more new business.
Social Posting: Showcase completed work, team personality, and share reviews and case studies
Social Advertising: Retarget website visitors to stay top of mind with emergency and B2B clients. We allocate majority budget to PPC, but retargeting is recommended
Email Marketing
Nurture & Awareness
When someone needs emergency fueling, they decide immediately. For B2B clients, approval processes take time. That’s why nurture and awareness campaigns pay dividends.
- Nurture: Help new leads make quick decisions between you and competitors
- Awareness: Monthly showcasing of completed jobs keeps your brand top-of-mind
- Emergency response follow-up sequences
- B2B client relationship maintenance
Emergency + B2B
dual client approach requires strategic nurturing
Ready to Grow Your Fuel Delivery Company?
Schedule a meeting with one of our experts so we can identify growth areas and the best services for your fuel delivery business.