Google PPC Experts Focused on Driving More Leads For Your Business
- Real Results: 402% lead increase for Amedisys across 530 locations, 108% more leads for Feazel in just 6 months, and 98% occupancy rates for SRE Group’s real estate portfolio.
- Flat Fee Structure: We charge a fixed management fee, not a percentage of your ad spend, so we’re focused on your ROI, not inflating your budget.
- Team of 20 Experts: Certified Google Ads specialists overseeing your account.
Our PPC Process That Drives Results
Development
Launch
& Monitoring
For Your Business
Works
Let’s discuss a paid advertising strategy to help you generate more leads
What Goes Into Our PPC Management Process
Here are the steps of our proven process of successfully managing PPC campaigns.
| Service Component | What We Do |
|---|---|
| Strategy Development | Taking the time to understand your business goals and objectives to come up with the proper strategy |
| Competitor Analysis | We’ll have the tools to research what your competitors are doing right and take this insight to your campaigns |
| Keyword Solidification | Picking high-intent keywords to bid on that convert into new customers |
| Location Targeting | Picking the right locations based on the geographical nature of your business |
| Bidding Strategy Optimization | We know when to start a campaign with maximized clicks before switching to max conversions |
| Budget Diversification | We focus your budget on your biggest priorities and growth areas |
| Service Component | What We Do |
|---|---|
| Pixel Placement & Conversion Tracking | Getting the proper pixels implemented and setting up conversions properly |
| Ad Copy Creation | We come up with the PPC copy and make sure it’s graded “excellent” by Google |
| Landing Page Creation | We create high-converting landing pages that align with ad copy and keywords |
| Extensions | Optimizing location, image, and sitelink extensions, which is coveted extra real estate for your PPC ads |
| A vs. B Testing | We do testing on ad copy, keywords, and landing pages to ensure the best variations of your ads are serving |
| Service Component | What We Do |
|---|---|
| Quality Score Oversight | We’re focused on achieving a high-quality score for your ads, as this drives down the cost per conversion |
| Negative Keyword Management | We have a benchmark of driving 90%+ quality search terms to your site. We review the search terms with the client each month and add negative keywords |
| Ongoing Monitoring | We monitor your campaign performance and make adjustments to improve performance |
| Synergistic Guidance | Your PPC campaigns generate valuable data that we use to strengthen other areas of digital marketing |
| Service Component | What We Do |
|---|---|
| Real-Time Reporting | You have a real-time report where you get insight into key metrics like ad spend, conversion rate percentage, search terms report, and more |
| Dedicated Strategist | A certified PPC expert will be setting up your campaigns and overseeing your account |
Discuss your PPC strategy with an expert from Media Captain
Ready to Get Started with PPC?
Whether you’re focused solely on PPC or want to explore additional paid advertising channels like social media, we offer transparent baseline packages.
PPC Success Stories
Amedisys
402% Increase in Online Leads
Amedisys needed help with its hospice services across 530 locations. We built everything from scratch – our design team created a custom “Is Hospice The Answer” quiz and landing pages, while our PPC team ran targeted hospice campaigns. It worked. They saw a 402% increase in online leads and 312% growth in website traffic. When families need hospice care and search online, they’re finding Amedisys first.
Schottenstein Real Estate Group
98% Occupancy Rate
The Media Captain has managed SRE Group’s Google PPC Ads for over a decade. Since investing in PPC, Schottenstein Real Estate Group has retained a 98% average occupancy across all communities. Their website traffic increased 10x since adding PPC to the mix. We had a diversified strategy of bidding on the primary market (Columbus, OH), along with each specific suburb where they had a community. The suburb targeting is where we really found success – it increased our conversion rate and had a much lower cost per click.
Feazel Roofing
108% Increase in Leads
The Media Captain took over the PPC for Feazel shortly before the 2020 pandemic. The roofing leader in Columbus relied heavily on PPC as their sales reps couldn’t go door-to-door, making Google Ads the most effective sales rep. The PPC efforts by The Media Captain helped generate 108% more online leads for Feazel over a 6-month timespan. They also recorded their best sales year, largely due to Google Ads.
Testimonials
MF
Due to the Media Captain’s work, we generate 500+ new patient leads each month for our care centers nationwide. When we first engaged with the Media Captain, that number was below 50 new leads per month … meaning that we have experienced a 10x increase due to this partnership.”
Mike Fleming
Former Vice President of Marketing, Amedisys
DJ
Since starting with The Media Captain, our business has nearly doubled. eCommerce is the largest growing category within our company. The Media Captain has put us ahead of our competition and made it so customers all over the country are finding us and want to do business with our family-owned business. The return on investment has been substantial. I haven’t found larger marketing companies that can match the returns. The communication and overall service is excellent.”
David Jarvis
COO, JendCo Safety
Other Paid Advertising Services
Beyond traditional Google PPC, additional advertising channels can drive more sales and leads depending on your business needs.
Shopping
Product images showcasing available inventory at the top of Google
Local Service
Prominent placement with reviews at the top of Google for verified, trusted local businesses (ie, plumbers, roofers, lawyers, etc)
YouTube
Video advertising campaigns on the world’s largest video platform and second-largest search engine
Bing Ads
Reach audiences on Microsoft’s search network at a lower cost-per-click
Social Media Advertising
Target specific demographics and interests on Facebook, Instagram, LinkedIn, and other platforms
Retargeting Campaigns
Serve key messaging to people who have already visited your site and are deciding whether to move forward with your company
Integrated Approach: We often combine multiple advertising channels for improved results. For example, Feazel Roofing uses PPC + Local Service Ads, while DermWarehouse runs PPC + Google Shopping + Bing + Meta.
Ready to get started with PPC?
Schedule a free consultation to discuss ad spend and budget allocation based on your business objectives.