Why Partner With Us For Bankruptcy Law Marketing
We help bankruptcy lawyers increase their online visibility and attract new clients through our digital marketing services.
- Real Results: We helped Needleman Law increase website traffic by 126% and organic traffic by 43% and Henderhan Law rank #1 on Google in their coveted market of Lancaster.
- Understanding Bankruptcy: We specialize in optimizing for Chapter 7, Chapter 13, debt settlement, and other key services.
- Conversion Rate Optimization: By implementing consultation offers, such as 15-minute free calls, we’ve increased conversion rates by 40% for clients like Needleman Law.
- Local Optimization: Since bankruptcy is handled federally, an attorney can take on business outside of their primary market, since face-to-face meetings are limited. We help bankruptcy lawyers win business beyond their local market.
- Full-Service Capabilities: From service area pages for SEO to local service ads and web design, we handle all aspects of digital marketing for bankruptcy lawyers.
Let’s discuss the marketing services that can help you generate more clients
Results from Bankruptcy Clients
We help bankruptcy attorneys grow their practice through strategic digital marketing. Our results-driven approach has helped law firms significantly increase their online presence and client acquisition.
Needleman Law
114% Increase in Conversion Rate | 1,200% Increase in Leads
Over a 5+ year partnership with Needleman Law Firm, we’ve driven significant growth through strategic expansion:
Results:
- 126% growth in website traffic
- 43% growth in organic traffic
- 28% improvement in Google Ads conversion rate percentage
Strategies:
- Created service area pages in markets throughout Southern Ohio, allowing the firm to rank for terms like “Nelsonville, Ohio Bankruptcy Lawyer.”
- Early adopter of Google Local Service Ads, driving high-quality leads at a low price point.
- Rather than generic content, we conducted attorney interviews for each core practice area page (Chapter 7, Chapter 13, Debt Settlement, Small Business Bankruptcy, Foreclosure Defense, Student Loan Attorney).
- Created a blog strategy for a more statewide reach, such as “the difference between Chapter 7 and 13 bankruptcy in Ohio.”
- Changed call-to-action to focus on 15-minute consultations with a direct booking link.
Marketing for Bankruptcy:
Volume-Based Practice with Lower Advertising Costs & Strategic SEO Opportunities
For most bankruptcy lawyers specializing in Chapter 7 and 13, it’s a volume game, requiring a high volume of new clients, as the average case is significantly smaller than a personal injury case.
$1,500-$3,000
Average legal fees collected for Chapter 7 and 13 cases
$6-10
Avg. Cost Per Click on Google
Lower competition compared to other legal sectors
15-45
SEO Keyword Difficulty
KD%
Core Services that Generate Cases for Bankruptcy Lawyers
Below are the most popular marketing services that our bankruptcy lawyers sign up for:
SEO & Paid Advertising
High Intent Marketing
Target urgent, high-intent searches when people face immediate financial distress like foreclosure notices or wage garnishments.
- Chapter-Specific Targeting: Structure your website to have unique pages for each chapter and service, such as “Chapter 7,” “Chapter 13,” etc. This will position you well with SEO and improve your PPC conversion rate.
- Free Consultation Emphasis: Increase conversion rate percentage by promoting “Free 15-minute consultations,” a tactic we deployed for Needleman Law Firm.
- Expand Footprint: Create Service Area Pages to attract new cases outside of your primary market.
- Google Local Service Ads: Pay-per-lead versus per click with Local Service Ads for a more diverse strategy.
Social Media Posting & Advertising
Build Credibility
Build credibility during one of the most vulnerable times in people’s lives through educational content.
- Educational Content Strategy: Share insights like Chapter 7 income thresholds ($79,800) and debt relief processes to build trust and expertise
- Organic focus over paid ads: It can be challenging to obtain approval for social advertising when promoting financial hardship. This is why we steer our clients toward organic social media.
Email Marketing
Urgent Follow-up
Bankruptcy has strict filing deadlines that require immediate follow-up when financial stress is acute.
- Someone seeking a bankruptcy lawyer has a high urgency. Creating an informational email flow to new prospective clients can help close the deal versus competitors.
Testimonial from Bankruptcy Law Client
“Finally, we got to the promised land – that’s what I’ve been waiting for. I’ve been getting more phone calls from people in remote areas lately. Business is busy, busy, busy. You’d be amazed how many people are scheduling consultations – four or five a day.”
– Scott Needleman, Needleman Law Firm
Ready to Grow Your Bankruptcy Law Firms Online Presence?
Schedule a meeting with one of our experts so we can identify growth areas and the best services.
We also encourage you to watch the video from our owner, Jason Parks, sharing insight into bankruptcy marketing tactics based on client success stories.