Top 5 Super Bowl Commercials of 2014

According to The New York Times, a record 111.5 million viewers watched Fox’s coverage of the Seattle Seahawks’ dismantling of the Denver Broncos. It was the largest audience in American television history, surpassing – just barely — the 111.3 million who watched the Super Bowl two years ago when the New York Giants beat the New England Patriots in the last minute, 21-17.

As the most widely watched program on television, there is much more hype than just the big game. Super Bowl Sunday is a platform for brands to get their message out to the largest United States audience.

According to Forbes, a commercial for the 2014 Super Bowl ran around $4 million for a thirty second spot. Yes, 4 MILLION dollars! Companies want to have the best and most impactful television commercial for the nationwide audience.

As trendsetter in digital marketing and video production, the fine folks at The Media Captain selected the top five favorite commercials from Super Bowl 48.

#5 – Radio Shack — The ’80s called, and they’re driving off with the store on the back of a DeLorean!

#4 – Audi – Sarah McLachlan poked fun at her heartbreaking animal rescue ads in Audi’s “doberhauhua” ad with hilarious results:

#3 – Budweiser – Watch Budweiser’s Super Bowl XLVIII commercial following the special friendship between the Clydesdales and a puppy.

#2 – Pistachios – The unique twist pistachios took in developing this commercial is really out of the shell.

#1 – Esurance – Technically this was not a commercial during the Super bowl, but it was the FIRST commercial after the Super bowl. Esurance is giving away 1.5 million dollars. This viral campaign garnered amazing social interaction, which is a strong element to a successful campaign. Watch to learn how to win.

The Media Captain is an Ohio Digital Marketing Company dedicated to build and drive traffic to your website.